VnEconomy - Vietnam Economic TimesTạp chí kinh tế Việt Nam và Thế GiớiThu, 08 Oct 2026 01:20:00 GMThttps://media.vneconomy.vn/App_themes/images/logo.pngVnEconomy - Vietnam Economic Timeshttps://en.vneconomy.vnVnEconomyhttps://en.vneconomy.vnAir transport projected to grow 13% in 2026The CAAV forecasts that the market will reach roughly 94 million passengers and over 1.6 million metric tons of cargo for the full year 2026, marking gains of 13% and 9.3%, respectively, compared to 2025.Thu, 08 Oct 2026 01:20:00 GMThttps://en.vneconomy.vn/air-transport-projected-to-grow-13-in-2026.htmhttps://en.vneconomy.vn/air-transport-projected-to-grow-13-in-2026.htmBiz TravelerThe CAAV forecasts that the market will reach roughly 94 million passengers and over 1.6 million metric tons of cargo for the full year 2026, marking gains of 13% and 9.3%, respectively, compared to 2025.

Despite volatile fuel prices, geopolitical tensions, and supply chain disruptions globally, Vietnam’s aviation sector posted double-digit growth over the first nine months of the year and is projected to expand by 13% for the full year, according to the Government News.

During the first nine months of 2026,  domestic airlines carried approximately 70.5 million passengers, representing a 12.6% increase compared to the same period last year.

According to a report submitted to the Ministry of Construction by the Civil Aviation Authority of Vietnam (CAAV) assessing the aviation market during the 9-month period, air freight volume reached roughly 1.3 million metric tons, up 13% year-on-year.

Growth was especially pronounced during peak holiday travel periods. Over the National Day holiday (August 29 to September 2), airlines handled approximately 1.2 million passengers across 11,600 flight departures and arrivals—up 10.4% and 13.6%, respectively, over the same period in 2025.

Alongside rising travel demand, Vietnamese carriers have continued expanding their aircraft fleets through leasing and purchasing. Vietjet, Sun PhuQuoc Airways, and Vietravel Airlines all have fleet expansion plans underway to bolster operating capacity and meet market demand.

The CAAV has also ramped up support measures for carriers, spanning the issuance and renewal of air transport business licenses, facilitating aircraft purchases and leases, granting flight permits, and coordinating airport landing and takeoff slot allocations.

International aviation cooperation with partners including ASEAN–UK, India, Canada, Russia, and Turkey has continued to broaden, unlocking further opportunities to develop international flight networks.

Building on this current momentum, the CAAV forecasts that the market will reach roughly 94 million passengers and over 1.6 million metric tons of cargo for the full year 2026, marking gains of 13% and 9.3%, respectively, compared to 2025.

Bao Chinh phu-Khanh Chi

]]>Competing for tourism assetsInternational hotel groups are increasingly arriving in or expanding in Vietnam as the country continues with efforts to make tourism a spearhead economic sector.Wed, 07 Oct 2026 09:00:00 GMThttps://en.vneconomy.vn/competing-for-tourism-assets.htmhttps://en.vneconomy.vn/competing-for-tourism-assets.htmBiz TravelerInternational hotel groups are increasingly arriving in or expanding in Vietnam as the country continues with efforts to make tourism a spearhead economic sector.

The Palladium Hotel Group, a Spanish hotel chain with over 50 years of experience, recently inked agreements for two hotels in Vietnam and established its Asia-Pacific headquarters in Ho Chi Minh City. Palladium’s decision to enter the Vietnamese market is a result of the country’s strong tourism fundamentals, including its burgeoning luxury hospitality sector and its strategic position within Southeast Asia.

“Southeast Asia represents one of the most dynamic hospitality markets globally, with growing demand for distinctive luxury experiences, strong domestic travel, and increasing international connectivity,” said Mr. Farah Jaber, Managing Director, Southeast Asia, at Palladium. “The Group’s approach is centered on selective expansion, operational excellence, and differentiated guest experiences, leveraging its portfolio of brands to meet the evolving demands of both travelers and investors.”

Broader wave of international brands

Palladium’s first project is with the CONASI Property Management and Development Corporation and involves the redevelopment of the L’Alya Ninh Van Bay as BLESS L’Ayla Ninh Van Bay. Set to open in the summer of 2027, the all-villa resort north of the beach city of Nha Trang in south-central Khanh Hoa province is located amid lush jungle with private white sand beaches. As part of the rebrand, an additional 54 villas will be added to the 5-star property. Palladium acquired the hotel in July 2026 and will operate on a white label basis until the renovation is completed next year.

The Group has also acquired the Hoa Binh Hotel and will transform the one-time Hanoitourist asset into BLESS Hotel Hanoi, opening in 2028. The century-old hotel will undergo a comprehensive renovation that will balance preservation of the building’s historic appeal with a contemporary Vietnamese design, elevating the property from a 3-star to a 5-star foundation. Palladium followed a similar approach with its Only YOU Madrid hotel, restoring a 19th-century building in the city’s Chueca district, pivoting off its historic charm while transforming it into a contemporary lifestyle hotel.

Together, these developments will introduce BLESS Collection Hotels to Vietnam, showcasing the brand’s signature combination of contemporary luxury, design-led experiences, gastronomy, and destination immersion.

Palladium’s regional office will oversee business development, operations, and stakeholder engagement throughout Vietnam and support future expansion opportunities throughout the region. “Choosing where to begin in Asia was a deliberate decision, and Vietnam was clear,” said Mr. Jesús Sobrino, CEO of the Palladium Hotel Group. “Its growth is remarkable, but what convinced us is the shift in what the market values: distinctiveness and experience over scale alone. That is where our strengths lie. We enter Vietnam with a long-term commitment, a distinctive portfolio, and every intention to grow alongside partners who share our ambition.”

Over the past five decades, Palladium has evolved from a Spanish hospitality company into an international group with more than 40 hotels operating across nine different countries and territories. Palladium’s hotel brands include BLESS Collection Hotels, The Unexpected Hotels, Only YOU Hotels, TRS Hotels, and Grand Palladium Hotels Resorts. “Expanding into Asia is a natural continuation of that journey,” Mr. Sobrino added. “We are approaching this opportunity with a long-term vision centered on quality, differentiation, and sustainable expansion.”

Palladium is not arriving in isolation. Previously, in March, Marriott International signed an agreement with the Sun Group to develop ten new hotels and resorts in Phu Quoc and Vung Tau in Vietnam’s south. The projects will add nearly 4,500 rooms and are expected to open between 2026 and 2030. The portfolio introduces eight brands across multiple segments, including first W Hotels and Moxy Hotels, alongside Marriott Hotels, Westin, Le Meridien, Courtyard, Fairfield, and Four Points by Sheraton.

Mr. Rajeev Menon, President, APEC, at Marriott International, said Vietnam is emerging as one of the world’s most dynamic tourism markets, with the group’s managed hotel portfolio doubling since 2022. “Our continued collaboration with the Sun Group reinforces our commitment to the long-term future of Vietnam, including Phu Quoc, which is rapidly emerging as one of Asia’s most dynamic tourism destinations, with unsurpassed facilities for leisure, business, and global events,” he said. 

Marriott International also signed agreement with the Masterise Group to open four hotels and one branded residence in Vietnam. The launch of The Ritz-Carlton, Saigon, and The Ritz-Carlton Residences, Saigon, is poised to set a new benchmark for luxury hospitality in Vietnam, while a pioneering eco-resort complex in Can Gio, a natural retreat within Ho Chi Minh City, will include JW Marriott and Four Points by Sheraton Hotels, in alignment with the district’s long-term development vision.

In Hanoi, the Co Loa Marriott Hotel is set to introduce the flagship Marriott Hotels brand to Hanoi. Currently under construction next to the National Exhibition Convention Center, it is expected to feature 494 keys, offering an outstanding option for business travelers and meeting planners.

Competing for tourism assets - Ảnh 1

The new expansion of luxury hotel brands underscores its long-term commitment to Vietnam’s fast-growing tourism market as well as offering guests even more inspiring options across Vietnam. “Through this multi-property agreement, we hope to create destinations that deliver memorable and meaningful experiences for domestic and international travelers alike,” said Mr. Gautam Bhandari, Chief Development Officer, Asia Pacific excluding China, at Marriott International.

“Our expansion into the hospitality and resort sector represents a strategic milestone in our journey to build a fully-integrated real estate ecosystem, underscoring our long-term commitment to advancing Vietnam’s position as a premier global destination,” added Ms. Nelly Phuong Ta, Head of Hospitality Entertainment at the Masterie Group.

Ahead of target

The brand pipeline tracks a still-strong visitor recovery. According to the Vietnam National Authority of Tourism (VNAT), Vietnam’s tourism sector continued to maintain its growth momentum in the first eight month of 2026, welcoming 15.9 million international visitors, up 14.4 per cent year-on-year. This is the highest number of international arrivals recorded in the first eight months of any year in recent times. This exceptional growth can be attributed to a combination of factors, including Vietnam’s growing reputation as a safe, friendly, and highly-attractive destination in Asia. The country has set a target of welcoming 25 million international visitors in 2026. 

It welcomed nearly 21.2 million international arrivals and served 137 million domestic tourists last year. Tourism revenue reached about $38.5 billion, up 38 per cent from 2019, while the sector contributed nearly 8.8 per cent directly to GDP and generated about 4.41 million jobs. 

Politburo Resolution No. 26 NQ/TW on the development of tourism into a spearhead economic sector in the new era sets the goal of the sector directly contributing 10-12 per cent of GDP, welcoming 45-50 million international visitors, serving 160 million domestic tourists, and generating $80-90 billion in tourism revenue. By 2045, Vietnam aims to rank among the world’s Top 30 countries and territories in tourism competitiveness. 

The Resolution also calls for a strong shift in thinking and approaches to tourism development toward greater depth, quality, efficiency, sustainability, and added-value, while promoting tourism as a growth driver closely linked with digital transformation, green transition, cultural development, national defense and security, and enhanced national competitiveness.

There can be no doubt that global operators are no longer treating Vietnam only as a volume market. They are competing for distinctive assets, historic buildings, and destinations that can command longer stays and higher spend - the same shift Politburo Resolution No. 26 now asks of the industry as a whole.   

-Linh San

]]>New incentives proposed to boost tourism as key economic sectorCorporate income tax would be exempted for two years, followed by a 50% reduction in tax payable for the next three years on income generated from products created under new tourism models.Wed, 07 Oct 2026 07:40:00 GMThttps://en.vneconomy.vn/new-incentives-proposed-to-boost-tourism-as-key-economic-sector.htmhttps://en.vneconomy.vn/new-incentives-proposed-to-boost-tourism-as-key-economic-sector.htmBiz TravelerCorporate income tax would be exempted for two years, followed by a 50% reduction in tax payable for the next three years on income generated from products created under new tourism models.

The Ministry of Culture, Sports and Tourism is drafting a National Assembly resolution on special mechanisms and policies to develop tourism into a key economic sector, as outlined in Resolution 26-NQ/TW of the Politburo on developing Vietnam tourism into a spearhead economic sector  in the new era. 

Under the proposed policies, projects operating under new tourism business models would receive a reduction of at least 50% in land rental payments during their first three years. Corporate income tax would also be exempted for two years, followed by a 50% reduction in tax payable for the next three years on income generated from products created under these new tourism models.

In addition, personal income tax would be exempted for two years and reduced by 50% for the following three years on salaries and wages earned by experts and households from products generated by new tourism business models.

The proposed measures aim to strengthen tourism growth by 2030, with a focus on developing three major tourism growth poles – Hanoi, Ho Chi Minh City and Da Nang – alongside 10 key tourism centres and 20 national tourism areas. By 2030, Vietnam aims to have around 1.5 million accommodation rooms, while the tourism sector is expected to create approximately 2.3 million direct jobs and 3.5 million indirect jobs.

-Nhu Nguyet

]]>Hanoi welcomes 27.5 million visitors in nine monthsTotal tourism revenue was estimated at VND113.2 trillion ($4.3 billion), up 13.3% year on year.Tue, 06 Oct 2026 07:35:00 GMThttps://en.vneconomy.vn/hanoi-welcomes-275-million-visitors-in-nine-months.htmhttps://en.vneconomy.vn/hanoi-welcomes-275-million-visitors-in-nine-months.htmBiz TravelerTotal tourism revenue was estimated at VND113.2 trillion ($4.3 billion), up 13.3% year on year.

Hanoi welcomed an estimated 27.5 million visitors in the first nine months of 2026, up 6.2% from the same period last year, according to statistical data.

International arrivals reached approximately 6.67 million, up 22%, including around 4.7 million visitors who stayed overnight. Domestic tourists totaled 20.9 million, an increase of 2%.

Total tourism revenue recorded by the capital city in the nine=moth period was estimated at VND113.2 trillion ($4.3 billion), up 13.3% year on year.

Accommodation establishments also recorded strong growth. In the first nine months, they served 6.874 million visitors, up 24.3% from a year earlier. International guests accounted for 4.763 million, rising 25.7%, while domestic guests reached 2.111 million, up 21.2%.

Hanoi’s tourism profile also received international recognition. At the World Travel Awards ceremony for Asia, Oceania and the Indian Ocean, held in Maldives on September 27, the capital was named Asia’s Leading City Break Destination and Vietnam’s Leading City Cultural Destination for 2026.

Notably, this marks the third consecutive year that Hanoi has won the Vietnam’s Leading City Cultural Destination title, following its victories in 2024 and 2025.

According to the World Travel Awards, Hanoi retained the 2026 title after competing against Ha Long, Hoi An, Ninh Binh and Sa Pa. The latest awards add to the capital’s growing international tourism profile as visitor numbers and tourism revenues continue to rise.

-Tuong Bạch

]]>Da Nang posts strong Q3 economic rebound with GRDP up 11.83%For the first nine months, the central city#39;s GRDP grew by 10.31%, positioning it ninth among Vietnam#39;s 34 provinces and centrally administered cities, and third among 9 municipalities of the country.Tue, 06 Oct 2026 02:00:00 GMThttps://en.vneconomy.vn/da-nang-posts-strong-q3-economic-rebound-with-grdp-up-1183.htmhttps://en.vneconomy.vn/da-nang-posts-strong-q3-economic-rebound-with-grdp-up-1183.htmBiz TravelerFor the first nine months, the central city's GRDP grew by 10.31%, positioning it ninth among Vietnam's 34 provinces and centrally administered cities, and third among 9 municipalities of the country.

Central Da Nang city’s economy achieved an impressive leap forward in the third quarter of 2026, with Gross Regional Domestic Product (GRDP) surging 11.83% year-on-year. The sharp expansion follows sustained efforts to improve the local investment climate and remove bottlenecks for businesses, particularly strategic investors.

According to the Da Nang Statistics Office, the city posted steady quarter-on-quarter growth throughout 2026: 9.31% in the first quarter, 9.66% in the second quarter, and a breakout 11.83% in the third quarter. For the first nine months, its GRDP grew by 10.31%, positioning Da Nang ninth among Vietnam's provinces and centrally administered cities, and third among the nine centrally administered cities of the country.

The service sector served as the primary growth engine, contributing over half of the city's total GRDP expansion. The sector expanded 12.39% in the third quarter and 10.55% over the nine-month period, driven by double-digit gains across key segments: accommodation and food services rose 14.52%, transportation advanced 13.75%, and wholesale/retail trade climbed 12.08%.

Tourism remained a major highlight. Lodging establishments accommodated roughly 15.86 million guests during the nine months, up 26.4% year-on-year. International arrivals surpassed 7.73 million—a 28.7% jump—while domestic visitors reached nearly 8.13 million, up 24.3%. Total revenue from accommodation, food and beverage, and travel services totaled VND56.97 trillion (approx. $2.2 billion), rising 25.42%.

The industry and construction sector also played a vital role, growing 12.77% in the third quarter. Notably, construction surged 22.26% on the back of accelerated progress on major infrastructure and development projects. Total realized social investment reached an estimated VND88 trillion (nearly $3.4 billion), up 42.3% year-on-year, with the non-state sector accounting for 70.1% of the total.

Mr. Le Ngoc Quang, Secretary of the Da Nang Municipal Party Committee, affirmed that the city will continue to refine its investment environment and foster favorable conditions for enterprises, with a special emphasis on attracting and facilitating strategic investors.

VnEconomy-Ngo Anh Van

]]>Vietnam welcomes more than 17.7 million foreign visitors in 9MThe country has achieved nearly 71% of its target of welcoming 25 million international visitors in 2026.Mon, 05 Oct 2026 08:10:00 GMThttps://en.vneconomy.vn/vietnam-welcomes-more-than-177-million-foreign-visitors-in-9m.htmhttps://en.vneconomy.vn/vietnam-welcomes-more-than-177-million-foreign-visitors-in-9m.htmBiz TravelerThe country has achieved nearly 71% of its target of welcoming 25 million international visitors in 2026.

Vietnam welcomed more than 17.7 million international visitors in the first nine months of 2026, up 14.5% from the same period last year, according to the National Statistics Office.

In September alone, approximately 1.77 million foreign visitors arrived in Vietnam.

The nine-month result means Vietnam has achieved nearly 71% of its target of welcoming 25 million international visitors in 2026. Air travel remained the dominant mode of entry, accounting for 83.2% of total arrivals, while 15.4% entered by land and 1.4% by sea.

China and South Korea continued to be Vietnam’s largest source markets, together accounting for nearly 40% of total international arrivals. China ranked first with 3.9 million visitors, or 22.4% of the total, followed by South Korea with 3 million, or 17.3%.

The two markets benefit from large populations, geographical proximity and convenient transport connections with Vietnam, supporting strong visitor flows throughout the year.

Russia ranked third with around 1.1 million arrivals, followed by Taiwan (China) with 964,000 and the United States with 764,000.

Other markets in the top 10 included Cambodia, Japan, the Philippines, India and Australia, highlighting the continued diversity of Vietnam’s international tourism market.

-Tuong Bach

]]>Ho Chi Minh City seeks innovative startup solutions to transform tourism sectorHo Chi Minh City is searching for innovative solutions to diversify tourism products, enhance destination connectivity, and extend visitor stays and spending.Thu, 01 Oct 2026 07:20:00 GMThttps://en.vneconomy.vn/ho-chi-minh-city-seeks-innovative-startup-solutions-to-transform-tourism-sector.htmhttps://en.vneconomy.vn/ho-chi-minh-city-seeks-innovative-startup-solutions-to-transform-tourism-sector.htmBiz TravelerHo Chi Minh City is searching for innovative solutions to diversify tourism products, enhance destination connectivity, and extend visitor stays and spending.

The Ho Chi Minh City Department of Tourism and the Ho Chi Minh City Tourism Promotion Center launched the 4th Ho Chi Minh City Innovative Startup for Tourism Competition (HIST 2026) on September 30.

Under the theme ““Start with Innovation. Scale Sustainably,” the event aims to identify, incubate, and scale innovative solutions that elevate visitor experiences, enhance competitiveness, and drive high added value for the city's tourism sector.

Speaking at the event, Mr. Pham Huy Binh, Director of the Ho Chi Minh City Department of Tourism, noted that the sector is entering a transformative growth phase. Major policy frameworks, including Resolution No. 26-NQ/TW of the Politburo and Urban Development Law No. 18/2026/QH16, provide structural momentum to resolve longstanding bottlenecks and position tourism as a primary economic driver.

“To capitalize on these opportunities, the tourism industry requires practical, actionable innovations," Mr. Binh emphasized. “Competing teams should begin by addressing specific friction points in the traveler journey or business operations, then iteratively test and refine their models based on market feedback.”

HIST 2026 prioritizes five core tracks, including Nighttime Economy and Tourism, Digital Transformation and AI in Tourism, Cultural and Creative Tourism, Green and Sustainable Operations, and the Commercialization of Research from Universities and Research Institutes.

The competition features two distinct divisions: Division 1 (Aspiring Founders) for student-led ideas, and Division 2 (Early-Stage Startups) for venture-backed or operational startups. Registration opened on September 30, 2026, at hist.visithcmc.vn, leading into screening, pitching, mentorship, finals, and investor matchmaking rounds.

Winning teams will receive cash awards and incubation packages under the UII Sandbox Program, alongside startup support services worth over VND14 billion ($539,176). Qualifying startups will gain access to investment consideration from Expara SEA Ventures VI, offering funding commitments starting from VND2.6 billion ($100,132), as well as enrollment in the Expara Academy training program valued at VND156 million ($6,000) per team.

The initiative comes as Ho Chi Minh City’s tourism sector continues its strong momentum. During the first nine months of 2026, international arrivals reached over 8.5 million - up 34.5 percent year-on-year and fulfilling 77.4 percent of the annual target. Total tourism revenue reached VND282.7 trillion ($10.9 billion), representing a 43.4 percent year-on-year surge and achieving 85.7 percent of the full-year plan.

Mr. Le Truong Hien Hoa, Deputy Director of the Ho Chi Minh City Department of Tourism, highlighted that having achieved over 70 percent of all key annual targets within nine months, the industry is well-positioned for a strong push during the final quarter’s peak travel season.

-Tuong Bach

]]>Sun PhuQuoc Airways approved to expand wide body flight operations to EuropeThis regulatory approval marks a major milestone for SPA following its initial AOC issuance on September 25, 2025, and its inaugural commercial flight on November 1, 2025.Thu, 01 Oct 2026 03:40:00 GMThttps://en.vneconomy.vn/sun-phuquoc-airways-approved-to-expand-wide-body-flight-operations-to-europe.htmhttps://en.vneconomy.vn/sun-phuquoc-airways-approved-to-expand-wide-body-flight-operations-to-europe.htmBiz TravelerThis regulatory approval marks a major milestone for SPA following its initial AOC issuance on September 25, 2025, and its inaugural commercial flight on November 1, 2025.

The Civil Aviation Authority of Vietnam (CAAV) has approved Sun PhuQuoc Airways (SPA) to operate Airbus A330 wide-body aircraft starting September 30, expanding its operational territory to Europe just one year after securing its Air Operator Certificate (AOC).

This regulatory approval marks a major milestone for SPA following its initial AOC issuance on September 25, 2025, and its inaugural commercial flight on November 1, 2025.

According to SPA, the airline submitted its application for A330 operation approval on April 16, 2026. Throughout the evaluation process, the carrier finalized operational documentation, conducted rigorous training programs, and underwent mandatory verification checks covering flight operations, maintenance engineering, dispatch, and ground services. CAAV authorities performed comprehensive inspections before granting full operational approval for the wide-body fleet.

Under its fleet expansion roadmap, SPA has taken delivery of its first owned Airbus A330 (registration VN-A969). The aircraft is scheduled to enter commercial service on October 3 on the Hanoi - Ho Chi Minh City route before deployment on international long-haul flights. SPA plans to expand its A330 fleet to eight aircraft by April 2027.

The airline’s first international route using the A330 will connect the pearl island of Phu Quoc and Moscow (PQC-SVO), set to be launched on November 13, 2026. SPA is also conducting feasibility studies for additional direct routes from Phu Quoc to key markets across Europe and Central Asia. The airline also plans to introduce the A330 on routes to Japan from January 2027 and to Australia from May 2027.

Prior to receiving A330 approval, SPA held authorization to operate flights to over 10 international destinations across Northeast Asia, Southeast Asia, and Central Asia. During its first year of operations, the airline carried nearly 3.4 million passengers.

The addition of the A330 marks SPA’s strategic transition from a narrow-body operator to a dual narrow-body and wide-body carrier.

The airline plans to introduce Boeing 787-9 Dreamliners to service longer transcontinental routes.

-Dung Huynh

]]>Ninh Binh records export turnover of $28.13 billion in 9MThe northern province maintaining strong growth across all major sectors in the first nine months of 2026.Wed, 30 Sep 2026 23:30:00 GMThttps://en.vneconomy.vn/ninh-binh-records-export-turnover-of-2813-billion-in-9m.htmhttps://en.vneconomy.vn/ninh-binh-records-export-turnover-of-2813-billion-in-9m.htmBiz TravelerThe northern province maintaining strong growth across all major sectors in the first nine months of 2026.

Northern Ninh Binh province’s economy maintained strong growth across all major sectors in the first nine months of 2026, with total export turnover reaching $28.13 billion, up 50% year on year, according to a report by the provincial People’s Committee.

The industrial and construction sector remained the main contributor to economic growth, expanding 16.37% during the nine-month period. Industrial production accelerated further in the third quarter, with the Industrial Production Index (IIP) estimated to rise 20.43%, bringing the nine-month increase to 25.01% year on year.

The trade and services sector also maintained solid growth of 9.04%. Total retail sales of goods and consumer service revenue reached an estimated VND240.34 trillion ($9.13 billion), up 20% year on year.

Tourism continued to be a major contributor. Ninh Binh welcomed an estimated 20.55 million visitors in the first nine months, including 2.45 million international arrivals and 18.1 million domestic visitors. Tourism revenue was estimated at VND21.35 trillion ($811 million).

The investment climate continued to improve, with 124 new projects licensed, including 38 foreign-invested projects with combined registered capital of $493.7 million and 86 domestic projects worth VND12.38 trillion ($470 million).

Meanwhile, 3,909 new private enterprises were established, with total registered capital of approximately VND41.05 trillion.

-Nguyen Thuan

]]>Creating a complete health journeyExperts and industry insiders discuss how Vietnam can develop wellness tourism through stronger standards, distinctive products, traditional medicine, and specialized talent.Wed, 30 Sep 2026 10:55:00 GMThttps://en.vneconomy.vn/creating-a-complete-health-journey.htmhttps://en.vneconomy.vn/creating-a-complete-health-journey.htmBiz TravelerExperts and industry insiders discuss how Vietnam can develop wellness tourism through stronger standards, distinctive products, traditional medicine, and specialized talent.

Dr. Truong Sy Vinh, Former Deputy Director of the Institute of Tourism Development Research at the Vietnam National Authority of Tourism.
Dr. Truong Sy Vinh, Former Deputy Director of the Institute of Tourism Development Research at the Vietnam National Authority of Tourism.

One issue that needs to be clarified when developing the proposal [on wellness tourism] is the boundary between wellness tourism and medical tourism. In practice, though definitions and distinctions have been established, the two concepts are still often used interchangeably. This has direct implications for licensing, regulation, and the organization of activities.

The scope and substance of wellness tourism need to be clearly defined. Activities involving medical intervention or treatment should be distinguished from those aimed at maintaining and improving health. 

This distinction is also relevant to human resources and service providers. If an activity requires specialized medical expertise or involves medical intervention, it must fall within the relevant scope of the healthcare sector. By contrast, wellness tourism needs its own requirements, from workforce training to the development of service facilities. If these boundaries are not clarified from the outset, businesses may struggle to determine the scope of their operations and regulators may find it difficult to determine their jurisdiction.

Another issue to consider is the scale of investment. Two major trends can be identified. The first is for wellness services to become part of the overall travel experience, and the second is to combine multiple services into a comprehensive wellness experience. This model requires a broader service offering and greater investment. Therefore, the proposal should take both approaches into account, rather than focusing solely on large-scale facilities.

At the same time, the scope for incorporating indigenous knowledge and traditional medicine into wellness tourism also needs to be clearly defined. A medicinal remedy or body of knowledge intended to treat illness does not become a wellness product simply because it is incorporated into a tourism program. Its suitability for health and wellness purposes needs to be established, along with clear boundaries regarding the relevant professional expertise.

The key is to clarify the substance and scope of wellness tourism before developing products, training the workforce, or investing in facilities. Workforce development for wellness tourism should differ from training for medical tourism. Likewise, developing wellness facilities does not mean developing medical facilities. The two fields are related, but their boundaries need to be clearly defined. 

                                                         * * * 

Ms. Do Thi Loan Phuong, CEO of the Nam Duoc Dai Phu An JSC.
Ms. Do Thi Loan Phuong, CEO of the Nam Duoc Dai Phu An JSC.

Vietnam does not necessarily need to compete by building larger wellness resorts, but by offering distinctive health and wellness experiences that are difficult to replicate elsewhere. Based on our experience operating a wellness resort, we believe the key is not simply adding a few spa, massage, or yoga services to an accommodation facility. A sustainable model needs to establish a wellness value chain in which traditional medicine knowledge and local resources are transformed into well-organized products and experiences.

Traditional medicine can provide two key forms of value: a story to share with customers, and a professional foundation for health and wellness products.

Wellness tourism still faces bottlenecks in mechanisms and policies and a lack of common standards and specialized human resources, while regional links remain weak. We therefore recommend developing open mechanisms and policies that make it easier for investors to enter the sector, followed by the development of a common set of national criteria.

We believe the key question for Vietnam’s wellness tourism in the time ahead is not how many wellness resorts the country has but how many destinations can genuinely deliver quality, distinctive wellness journeys and connect them into an ecosystem.

For example, in the northwest region, the competitive advantage does not necessarily lie in building larger or more luxurious facilities, but in the ability to transform medicinal herbs, forests and mountains, culture, indigenous knowledge, and local communities into quality wellness experiences with economic value.

                                                              * * * 

Associate Professor Pham Van Loi, Institute of Vietnamese Studies Development Science at the Vietnam National University, Hanoi.
Associate Professor Pham Van Loi, Institute of Vietnamese Studies Development Science at the Vietnam National University, Hanoi.

Wellness tourism has favorable conditions for development in Vietnam. In addition to international trends that have emerged since the Covid-19 pandemic, rising incomes have also increased people’s interest in their own health and that of their families. Vietnam boasts abundant natural and cultural resources, ranging from its natural environment to cultural and spiritual elements. These provide an important foundation for developing this form of tourism.

However, the scope of wellness tourism needs to be clarified first. A range of concepts are currently used, including wellness tourism, health tourism, and medical tourism. Even spiritual tourism contains elements related to psychological and mental well-being. The issue is not to choose one concept at the expense of another, but to scientifically define the substance of each concept and the relationships between them within the broader wellness tourism system.

Once the scope is clearly defined, it will become easier to identify specific products. Hot-spring bathing, mineral mud baths, yoga, meditation, and similar activities need to be distinguished between those that constitute wellness tourism products and those that are simply components of tourism products more broadly. A classification system could be developed to identify which wellness products are included in a specific tour.

This is important not only for product development but also for evaluation. Once the scope and products of wellness tourism are clearly defined, there will be a basis for assessing its economic, social and cultural impacts, as well as determining the contribution of wellness tourism to the tourism sector’s overall revenue.

Therefore, clarifying the concepts and developing a product classification system are fundamental to ensuring that wellness tourism develops in the right direction, while also creating a foundation for evaluating the sector’s effectiveness in the future. 

                                                          * * * 

Ms. Vu Thi Nhung, Faculty of Tourism at the East Asia University of Technology
Ms. Vu Thi Nhung, Faculty of Tourism at the East Asia University of Technology

Different demands are placed on the wellness tourism workforce than conventional tourism. Professionals in this field must first have tourism expertise, while also possessing basic health knowledge, an understanding of service safety, digital skills, specialized foreign-language skills, empathy, the ability to personalize services, and knowledge of local culture. This is an interdisciplinary field, but that does not mean the tourism workforce needs to be “medicalized.”

The current challenge is an uneven and insufficiently standardized workforce. The digital skills gap remains significant, specialized foreign-language skills do not yet adequately meet the needs of international visitors, and the ability to personalize services remains limited. At the same time, workers have not received systematic training tailored to the specific requirements of wellness tourism.

I believe the focus needs to shift from imparting knowledge to developing professional competencies. Tourism and hospitality training programs should integrate wellness tourism content, develop specialized modules, and regularly update them in line with occupational standards and business needs. Training methods should also place greater emphasis on practical experience, case-based learning, real-world projects, and work-based learning.

In particular, training should not follow a one-size-fits-all formula for every destination. Ba Vi and Sapa, for example, have different conditions and characteristics, so the workforce serving wellness tourism products should also be trained to reflect the specific features of each destination. In addition to tourism lecturers, the process should involve business experts, medical and pharmaceutical specialists, and holders of local and indigenous knowledge.

Resources create potential and products create appeal, but human resources are what transform that potential into quality experiences and economic value. 

                                                           * * * 

Mr. Nguyen Trong Hung, Chairman of the Vi Dieu Nam Pharmaceuticals Co., Ltd.
Mr. Nguyen Trong Hung, Chairman of the Vi Dieu Nam Pharmaceuticals Co., Ltd.

Folk traditions still preserve hundreds or even thousands of medicinal remedies that have been passed down through generations by traditional healers and practitioners. Many of these remedies are believed to have practical value in health and wellness. We therefore recommend establishing a special mechanism allowing folk and hereditary remedies to undergo independent testing and preclinical evaluation and, where they meet the requirements under relevant regulations, to be considered for inclusion in the range of products serving wellness tourism.

At the same time, pharmaceutical production needs to be standardized, including allowing qualified facilities to produce at an appropriate scale if they meet standards such as ISO 22000, ISO 13485, and GMP for traditional medicine and pharmaceuticals. This would help ensure safety and hygiene throughout the processing, finishing, and packaging of products.

We also recommend that the Ministry of Health work with the Ministry of Education and Training to study the integration of knowledge and practical skills in traditional medicine-based health and wellness into medical training programs and tourism vocational institutions, thereby helping develop a high-quality workforce. 

                                                                  * * *

Dr. Nguyen Anh Tuan, Director of the Institute of Tourism Economics.
Dr. Nguyen Anh Tuan, Director of the Institute of Tourism Economics.

reviously a niche market, wellness tourism has been shifting into a high value-added segment. Vietnam has numerous advantages for development, from its climate, coastline, forests, hot springs, and medicinal herbs to traditional medicine and resort facilities. 

However, these resources remain fragmented, products lack integration, standards are not yet consistent, and specialized human resources remain limited. The biggest bottleneck, therefore, is not a lack of resources, but the ability to connect resources, products, standards, markets and brands into an ecosystem.

There needs to be a common understanding of the concept and a clear product hierarchy. This could be divided into three tiers. First is wellness tourism, covering activities such as leisure and relaxation, meditation, yoga, healthy nutrition, and hot-spring bathing, without the objective of treating any illness. Second is wellness services with a medical component, involving medical expertise to a certain degree but without treatment as the primary objective. And third is medical tourism, covering medical examinations, diagnosis, treatment, interventions, and rehabilitation, and subject to existing healthcare regulations.

Clear segmentation is essential for developing appropriate policies for each type. Wellness tourism should not be medicalized, and activities that fall within the scope of medical expertise cannot simply be turned into tourism products.

The development framework could be built around three layers: one ecosystem, three product tiers, and key policy pillars. The ecosystem should involve the government, businesses, healthcare providers, communities, training institutions, insurers, and technology companies. The pillars should cover institutions, destinations, products, investment, human resources, markets and data. Safety, quality, green development, and sustainability should be cross-cutting requirements.

Development should not be spread too thinly. Rather, five to seven destination clusters with clear advantages should be selected for piloting, evaluation, and subsequent expansion if successful. At the same time, a national set of criteria and quality labeling should be developed on a voluntary basis, without creating an additional licensing requirement for businesses.

High-value wellness products cannot simply be a combination of spas, accommodation, and hot springs. They must constitute a complete health journey, from identifying needs and designing a program to accommodation, nutrition, physical activity, meditation, therapy, and cultural and nature-based experiences, as well as post-trip assessment and guidance. Tourism businesses, healthcare providers, medicinal herb companies, local communities, insurers, and travel companies need to be connected into an integrated value chain.

Vietnam should also avoid simply copying models from elsewhere. Instead, it should develop its own identity based on advantages such as hot springs, traditional medicine and practices, nature, climate, nutrition, and local cuisine.

-Dr. Truong Sy Vinh (*)

]]>Vietnam and Da Nang win big in attracting tourists from Russia and CIS marketsInternational arrivals to Vietnam from Russia and other countries from the CIS (Commonwealth of Independent States) reached 1,478,040 through August 2026. The figure exceeds annual totals from any pre-pandemic year, with the Russian market alone crossing the one-million milestone.Wed, 30 Sep 2026 07:15:00 GMThttps://en.vneconomy.vn/vietnam-and-da-nang-win-big-in-attracting-tourists-from-russia-and-cis-markets.htmhttps://en.vneconomy.vn/vietnam-and-da-nang-win-big-in-attracting-tourists-from-russia-and-cis-markets.htmBiz TravelerInternational arrivals to Vietnam from Russia and other countries from the CIS (Commonwealth of Independent States) reached 1,478,040 through August 2026. The figure exceeds annual totals from any pre-pandemic year, with the Russian market alone crossing the one-million milestone.

Russian travelers are actively seeking stable, welcoming, alternative destinations equipped with high-quality tourism infrastructure across Asia, said Ms. Nguyen Thu, Business Development Director of Yandex Ads in Vietnam.

 Ms. Nguyen Thu, Business Development Director of Yandex Ads in Vietnam. (Photo: Ngo Anh Van)
 Ms. Nguyen Thu, Business Development Director of Yandex Ads in Vietnam. (Photo: Ngo Anh Van)

“Vietnam in general and Da Nang in particular have scored major wins thanks to their diverse resort ecosystems, a seamless blend of natural landscapes, premium hospitality services, and a calendar of world-class events,” Ms. Thu told VnEconomy in a recent exclusive interview.

According to her, online search demand for specialized accommodation categories has surged dramatically: SPA resorts leaped 534%, boutique hotels jumped 839%, and art hotels surged 854% during the October–December 2025 period compared to the same period in 2024.

These numbers indicate that travelers are no longer looking merely for standard holidays, but increasingly gravitate toward immersive, highly personalized experiences, said Ms. Thu, adding that that shift represents a major opportunity for upscale resorts in Da Nang that can showcase specialized wellness amenities and distinctive art-inspired spaces.

Ms. Thu noted that Vietnam posted the most impressive tourism growth rate in Asia at +163% year-on-year in 2025, far outperforming regional peers including Malaysia (+66%), Japan (+65%), and China (+63%).

In terms of overall regional search share, China currently accounts for 31%, Thailand captures 29%, and Vietnam follows closely behind at 21%. When evaluating hotel-specific search queries alone, however, Vietnam leaped to the forefront of the region with an explosive 371% surge, compared to just 2% growth for Thailand when comparing the fourth quarter of 2025 to the same period in 2024.

Official statistics from the National Statistics Office and the Vietnam National Authority of Tourism show that international arrivals to Vietnam from Russia and CIS countries reached 1,478,040  through August 2026. The figure exceeds annual totals from any pre-pandemic year, with the Russian market alone crossing the one-million milestone.

To differentiate its market positioning, Da Nang needs to capitalize on its high-spending visitor base. Data from December 2025 revealed that roughly 48% of these travelers belonged to the middle-income segment, while high-income and affluent tiers comprised nearly 50%. These proportions confirm Vietnam's standing as a leading destination for high-spending Russian travelers in Southeast Asia, significantly outperforming the broader regional average of 38%.

To sustain this momentum and achieve further breakthroughs in 2027, Ms. Thu outlined three strategic priorities:

Deploying real-time behavioral data targeting: Rather than running broad-brush advertising, tourism promotion boards and hospitality operators should precisely analyze the typical "40-day planning window" of Russian travelers to deliver tailored messaging and promotions exactly when they are actively comparing accommodations (hotels, SPA resorts, and boutique properties).

Personalizing experiences for families and high spenders: Crafting marketing campaigns tailored to key demographic cores—notably women aged 35–54 and families traveling with children or teenagers—while emphasizing all-inclusive luxury packages, family-friendly entertainment, and yachting experiences.

Optimizing local digital signals and mapping services: Ensuring hospitality providers, culinary venues, and attractions appear prominently and consistently across search engines and digital maps, enabling international travelers to seamlessly build personalized self-guided itineraries upon arriving in Da Nang.

VnEconomy-Ngo Anh Van

]]>Hanoi to host World Culture Festival this October The second World Culture Festival in Hanoi is expected to bring together participants from 50 nations and international organizations to celebrate heritage, foster cultural diplomacy, and reinforce Hanoi’s standing as a UNESCO Creative City.Tue, 29 Sep 2026 23:10:00 GMThttps://en.vneconomy.vn/hanoi-to-host-world-culture-festival-this-october.htmhttps://en.vneconomy.vn/hanoi-to-host-world-culture-festival-this-october.htmBiz TravelerThe second World Culture Festival in Hanoi is expected to bring together participants from 50 nations and international organizations to celebrate heritage, foster cultural diplomacy, and reinforce Hanoi’s standing as a UNESCO Creative City.

Hanoi is set to host the second World Culture Festival from October 1 to 4, at the historic Thang Long Imperial Citadel under the theme “Converging Heritage - Shaping the Future.”

Organized to mark the 50th anniversary of Vietnam joining UNESCO, the four-day event builds on the success of its inaugural edition in 2025. This year’s festival expands significantly, serving as a platform for people-to-people diplomacy with participants from 50 countries, international organizations, and multinational enterprises.

Compared to its debut edition, the 2026 festival features a larger showcase including 45 cultural display spaces, 35 international culinary booths, film screenings registered by 18 nations, a traditional fashion show featuring attire from 19 countries, and performances by 20 international art troupes.

Beyond static exhibitions, the festival aims to create an open dialogue where traditional heritage meets contemporary creativity, allowing Vietnamese culture and global artistic traditions to resonate and build lasting cross-cultural connections.

The event reinforces Hanoi's position as a UNESCO-designated Creative City, highlighting its role as an international cultural hub capable of blending generational heritage with modern creative expression.

Initiated in 2025, the World Culture Festival in Hanoi promotes bilateral and multilateral cultural exchanges while positioning the capital as an international destination for heritage tourism and creative arts.

The 2026 edition will serve as a key cultural diplomacy milestone, celebrating half a century of Vietnam’s active partnership with UNESCO.

-Quynh Chi

]]>Nghe An province attracts $4.05bln in investment in 9MForeign direct investment (FDI) reaching $2.46 billion.Tue, 29 Sep 2026 23:00:00 GMThttps://en.vneconomy.vn/nghe-an-province-attracts-405bln-in-investment-in-9m.htmhttps://en.vneconomy.vn/nghe-an-province-attracts-405bln-in-investment-in-9m.htmBiz TravelerForeign direct investment (FDI) reaching $2.46 billion.

Investment remained a major driver of economic growth in central Nghe An province during the first nine months of 2026, alongside strong industrial production.

During the 9-month period, the province granted investment approval for 61 new projects and adjusted 127 existing projects, with total newly registered and additional capital exceeding VND106.6 trillion ($4.05 billion), 3.15 times higher than the same period last year. Foreign direct investment (FDI) reached $2.46 billion.

According to Mr. Trinh Thanh Hai, Director of the Nghe An Department of Finance, the province’s gross regional domestic product (GRDP) is estimated to grow by 9.72–10% in the period, within the 9.69–10.64% growth scenario set at the beginning of the year.

Industry and construction continued to serve as the main growth engine, expanding an estimated 14.44%, with industrial production alone rising 16.89%. The industrial production index (IIP) increased 21.49%, while manufacturing and processing grew 25.79%.

The services sector also recorded solid growth. Retail sales and consumer service revenue reached an estimated VND147.7 trillion ($5.61 billion), up 14.26%.

Exports were another bright spot, with merchandise export turnover reaching an estimated $5.18 billion, up 55.61% year-on-year and already exceeding 3.64% of the annual target.

Tourism also maintained its recovery, with Nghe An welcoming an estimated 9.89 million visitors in the first nine months, up 12%. Tourism revenue reached approximately VND12.09 trillion ($459 million), an increase of 15% year-on-year.

-Nguyen Thuan

]]>Top leader attends groundbreaking ceremony for Kinh Thien Palace restoration projectThe conservation, restoration and rehabilitation of Kinh Thien Palace must be carried out on a scientific basis, with maximum respect for original elements, archaeological and historical evidence, and interdisciplinary research findings, while preserving the archaeological remains already unearthed.Tue, 29 Sep 2026 10:30:00 GMThttps://en.vneconomy.vn/top-leader-attends-groundbreaking-ceremony-for-kinh-thien-palace-restoration-project.htmhttps://en.vneconomy.vn/top-leader-attends-groundbreaking-ceremony-for-kinh-thien-palace-restoration-project.htmBiz TravelerThe conservation, restoration and rehabilitation of Kinh Thien Palace must be carried out on a scientific basis, with maximum respect for original elements, archaeological and historical evidence, and interdisciplinary research findings, while preserving the archaeological remains already unearthed.

General Secretary of the Communist Party of Vietnam Central Committee and President To Lam attended a groundbreaking ceremony for a project on conservation, restoration and rehabilitation of Kinh Thien Palace at the World Heritage Site of Thang Long Imperial Citadel in Hanoi on September 29, according to the Vietnam News Agency.

Addressing the ceremony, Chairman of the Hanoi People’s Committee Vu Dai Thang said the Thang Long Imperial Citadel was inscribed on the UNESCO World Heritage List in 2010. It embodies the outstanding universal value of a site that served as the centre of national power continuously for more than 13 centuries, as evidenced by its overlapping cultural strata and surviving architectural traces.

Within this space, Kinh Thien was the principal palace of the Forbidden City of Thang Long under the Le Dynasty (1428 -1789). According to the Dai Viet Su Ky Toan Thu (The Complete Annals of Dai Viet), construction began in 1428 under King Le Thai To and was completed under King Le Thanh Tong (1442–1497), on the foundations of principal palaces dating back to the Ly and Tran dynasties.

It was the centre of political power and royal ceremonies, where the court held audiences, conducted major ceremonies and received envoys. It was also the highest symbol of the national power of Dai Viet from the 15th to the 18th centuries.

The conservation, restoration and rehabilitation of Kinh Thien Palace must be carried out on a scientific basis, with maximum respect for original elements, archaeological and historical evidence, and interdisciplinary research findings, while preserving the archaeological remains already unearthed.

The Hanoi People’s Committee Chairman stressed that the capital city views heritage conservation as an integral part of its development strategy.

In his welcoming remarks, Lazare Eloundou Assomo, Director of the UNESCO World Heritage Centre, acknowledged the distinctive feature of the Thang Long Imperial Citadel, namely its unique continuity as a centre of political and cultural power for nearly 13 centuries. He said the site holds profound significance for Vietnam’s history and identity while also serving as an exceptional testament to the shared history of humanity.

The value of the site lies not only in its archaeological remains and historical structures, but also in the layers of history, memories and traditions they preserve, as well as the strong ties between the heritage site and Hanoi’s people.

Kinh Thien Palace, which is deeply connected with this history, is an important component of the World Heritage Site. The restoration project marks the beginning of a new phase of stronger cooperation among Vietnam, UNESCO, the International Council on Monuments and Sites (ICOMOS) and the World Heritage Committee, he said.

General Secretary and President Lam and other delegates visited an exhibition on the authenticity of the Kinh Thien Palace restoration and the Kinh Thien Palace space.

Inscribed by UNESCO as a World Heritage Site in 2010, the Thang Long Imperial Citadel embodies outstanding historical, cultural, archaeological and architectural values, reflecting more than a thousand years of the development of Thang Long-Hanoi.

The conservation, restoration and rehabilitation of Kinh Thien Palace goes beyond recreating an architectural structure. It aims to gradually restore the central space of the Thang Long Imperial Citadel and highlight the historical and cultural values of the nation.

Restoring Kinh Thien Palace and its associated spaces is an important task marking the beginning of the implementation of the vision for the central axis of the Thang Long Imperial Citadel through 2035, based on the 100-year vision of Hanoi’s master plan.

The project has been prepared on the basis of 15 years of interdisciplinary research into history, archaeology, architecture and intangible heritage, as well as comparisons with relevant cases in the region. Domestic and international scientists have participated in the process, together with in-depth consultations with UNESCO and ICOMOS.

-Van Nguyen

]]>Ho Chi Minh City wins three Asia-Pacific World Travel AwardsThe awards come as the city’s tourism sector continues to expand, with international visitors emerging as a key driver of industry revenue.Tue, 29 Sep 2026 10:00:00 GMThttps://en.vneconomy.vn/ho-chi-minh-city-wins-three-asia-pacific-world-travel-awards.htmhttps://en.vneconomy.vn/ho-chi-minh-city-wins-three-asia-pacific-world-travel-awards.htmBiz TravelerThe awards come as the city’s tourism sector continues to expand, with international visitors emerging as a key driver of industry revenue.

Ho Chi Minh City has been named a winner in three categories at the 2026 World Travel Awards (WTA) for Asia, Oceania and the Indian Ocean region, held in the Maldives on September 27.

The city received the titles of Asia’s Leading Business Travel Destination and Asia’s Leading Festival and Event Destination, while the Ho Chi Minh City Department of Tourism was named Asia’s Leading City Tourist Board 2026.

This marks the fifth consecutive year, from 2022 to 2026, that Ho Chi Minh City has won the title of Asia’s Leading Business Travel Destination. The city has also retained the Asia’s Leading Festival and Event Destination title since 2022.

The awards come as the city’s tourism sector continues to expand, with international visitors emerging as a key driver of industry revenue.

According to the Ho Chi Minh City Department of Tourism, the city welcomed more than 8.5 million international visitors in the first nine months of 2026, up 34.5% year on year and equivalent to 77.4% of its annual target. Domestic arrivals reached nearly 40 million, down 5.2%.

Total tourism revenue was estimated at VND282.696 trillion ($10.7 billion), an increase of 43.4% year on year and 85.7% of the annual target.

Meanwhile, the Saigon Exhibition and Convention Center (SECC) was named Vietnam’s Leading Conference and Convention Centre 2026.

-Uyen Phuong

]]>Hue city's economy maintains strong growth momentum after nine monthsThe central city#39;s GRDP growth estimated at 9-9.5% in the 9-month period.Mon, 28 Sep 2026 23:40:00 GMThttps://en.vneconomy.vn/hue-citys-economy-maintains-strong-growth-momentum-after-nine-months.htmhttps://en.vneconomy.vn/hue-citys-economy-maintains-strong-growth-momentum-after-nine-months.htmBiz TravelerThe central city's GRDP growth estimated at 9-9.5% in the 9-month period.

Central Hue city’s economy recorded positive growth across services, industry, exports and investment during the first nine months of 2026, according to the city’s authorities.

At its recent regular meeting, the Hue People’s Committee estimated that gross regional domestic product (GRDP) grew by 9-9.5% in the nine-month period. The industry and construction sector expanded by 11-12%, while services grew 8.7-9.2% and accounted for around 51-52% of the economic structure. Agriculture, forestry and fisheries increased by 4-4.5%.

Tourism remained an important contributor to the growth. The city welcomed more than 6.4 million visitors, up 29% year on year, while tourism revenue was estimated at VND15.4 trillion ($585 million), up 60%.

Retail sales and consumer service revenue reached VND57.665 trillion ($2.19 billion), an increase of 19.2%. Meanwhile, exports rose 19.4% to approximately $1.33 billion.

Industrial production also remained a key growth driver, with the industrial production index increasing by around 11%. 

Investment activity also showed positive momentum. Total realised investment was estimated at VND28.516 trillion ($1.08 billion), up 12.4%. The city granted investment approval to 41 new projects with combined registered capital exceeding VND24.52 trillion, including six foreign-invested projects with registered capital of $158.9 million.

-Nguyễn Thuấn

]]>Safety and security in wellness tourismManagement and risk control must be fully standardized as Vietnam goes about developing wellness tourism. Mon, 28 Sep 2026 10:30:00 GMThttps://en.vneconomy.vn/safety-and-security-in-wellness-tourism.htmhttps://en.vneconomy.vn/safety-and-security-in-wellness-tourism.htmBiz TravelerManagement and risk control must be fully standardized as Vietnam goes about developing wellness tourism.

The rapid growth of wellness tourism is putting pressure on the tourism sector to standardize quality management and strengthen medical risk controls. Establishing a clear legal and professional boundary between “healthcare and recovery” and “medical intervention” is essential to protect visitors and build a credible, sustainable tourism product chain.

The “Wellness Tourism Development in Vietnam to 2030” proposal, being developed by the Vietnam National Authority of Tourism (VNAT), aims to preserve and promote natural resources, traditional medicine, indigenous knowledge, and ethnic cultural values while supporting related sectors such as healthcare and medicinal agriculture.

Potential from healthcare capacity

Speaking at a workshop on the VNAT proposal, in Lao Cai on September 16, Dr. Duong Huy Luong, Deputy Head of the Department of Medical Service Administration at the Ministry of Health (MoH), reiterated the healthcare sector’s position that activities involving techniques within the scope of medical examination and treatment must be carried out at licensed medical facilities by appropriately-licensed practitioners, in accordance with the 2023 Law on Medical Examination and Treatment and related regulations. Wellness services outside this scope are governed by relevant sector-specific laws and business conditions.

Establishing these principles at the policy-making stage, he continued, would help businesses understand their operating requirements, reduce legal risks, and give travelers clearer information about services involving medical expertise. It would also provide local authorities with a consistent basis for guidance and inspection.

The healthcare sector supports wellness tourism development, citing its significant potential. As of 2025, Vietnam had more than 2,000 public and private hospitals with nearly 340,000 beds, equivalent to 33.8 beds per 10,000 people, and more than 105,000 doctors. The specialized healthcare system includes 103 specialized hospitals, 13 of which have achieved the highest technical level, concentrated in three national specialized healthcare centers in Hanoi, Hue, and Ho Chi Minh City.

Vietnamese practitioners have mastered complex techniques such as robotic and minimally-invasive surgery, organ transplantation, cardiovascular intervention, oncology, assisted reproduction, and specialized ophthalmology, otolaryngology, and dental procedures. Some have attracted foreign medical teams seeking to learn from Vietnamese expertise, supporting the development of specialized medical centers and international patient services.

Vietnam also has a strong foundation in traditional medicine, rehabilitation, and elderly care. The country has 65 specialized traditional medicine hospitals, while 82 per cent of general hospitals have a traditional medicine department or unit. Domestic medicinal resources include around 3,850 plant species and 406 animal species used for medicinal purposes.

Demand for elderly care is also rising with population aging. The segment can involve longer stays and stable spending, while allowing resorts to work with medical facilities, although it requires higher safety standards.

Healthcare and tourism sector figures estimate that around 300,000 international visitors use medical services in Vietnam each year, including foreign residents and visitors traveling to the country for treatment. Ho Chi Minh City accounts for around 40 per cent, followed by Hanoi, while Da Nang, Hue, and Khanh Hoa are developing products around resorts and traditional medicine.

However, Mr. Luong said standardized products remain limited and generally small in scale, with weak links between medical services and accommodation or resorts. Cooperation between medical facilities and travel companies is also mostly limited to individual programs rather than long-term partnerships. While Vietnamese practitioners have strong professional expertise, specialized foreign-language and international customer service skills have not kept pace with demand. 

The healthcare sector therefore believes wellness tourism should put patients and service users at the center, ensuring safety, quality, and their rights throughout the service experience.

Putting travelers at the center

Wellness travelers often use services far from home and may have limited information about providers or their professional capabilities. Service information should therefore be complete and easy to understand, with procedures for handling unexpected situations prepared in advance. Complaint and dispute resolution mechanisms must also protect users’ rights. For international visitors, language and cultural differences should be considered from the product design stage.

Wellness tourism must also not undermine domestic residents’ access to essential healthcare. Medical personnel, hospital beds, and equipment must first serve public health needs.

Tourist services should therefore be organized without reducing access or quality for local residents, particularly at facilities facing high demand in certain specialties. Mr. Luong said capacity should instead be expanded through investment, socialization, and private sector development, rather than redirecting existing resources toward higher-paying visitors.

The MoH also stressed that activities involving medical expertise must comply with laws governing medical examination and treatment, pharmaceuticals, and professional practice. The same technique should face the same operating requirements whether provided at a hospital or resort, regardless of how the service is commercially branded.

Using the term “wellness” for activities that effectively constitute medical treatment could create risks for travelers and disadvantage compliant providers. The principle should therefore be incorporated into regulations governing wellness tourism.

Traditional medicine and regional cultural identity are another potential advantage, provided they are developed on the basis of scientific evidence, medicinal safety, and professional requirements. Vietnam’s indigenous knowledge and diverse medicinal resources could support distinctive wellness products.

To develop this advantage sustainably, the sector needs to control the origin and quality of medicinal materials, ensure practitioners meet professional requirements and manage claims about the benefits of treatments and products. Unverified materials or exaggerated claims could undermine confidence in traditional medicine.

Dr. Truong Sy Vinh, former Deputy Director of the Institute of Tourism Development Research at VNAT, said the growing integration of wellness into tourism is creating more diverse and complex practical issues.

One key challenge is distinguishing wellness from medical tourism. Resorts, spas, yoga, meditation, light exercise, mineral baths, and healthy eating are generally easy to classify. The boundary becomes less clear when products include specialized nutritional counseling, rehabilitation, acupuncture, psychological therapy, or other services involving medical expertise.

The distinction should therefore be based not simply on the name of a service, but on its purpose and nature. Clear definitions can prevent products from being marketed beyond their actual scope while helping travelers understand what they are purchasing.

Because many wellness services directly affect visitors’ physical and mental condition, quality also depends on safety and reliability, not just facilities, service, or customer satisfaction. Activities such as exercise, yoga, hot springs, massage, and dietary programs may suit some people but not others, requiring careful design and clear guidance.

Alongside the “Wellness Tourism Development in Vietnam to 2030” proposal, the healthcare sector is also developing a draft “Medical Tourism Development for 2026-2030” proposal. Its goal is to make medical tourism a contributor to socio-economic development while strengthening Vietnam’s healthcare system. By 2030, the proposal aims to develop Vietnam into a competitive medical tourism destination in Southeast Asia, gradually raise its profile in the wider Asian market, establish an integrated high-quality service chain, and build a national medical tourism brand.

It also targets a satisfaction rate of at least 90 per cent among international medical tourists and around 750,000 international medical tourists. Direct revenue from medical and healthcare services is projected at around $1 billion, while total spending by medical tourists and accompanying persons is expected to reach around $2.5 billion. 

According to the UN World Tourism Organization and the European Travel Commission, health tourism is an umbrella concept covering travel aimed at maintaining, improving, or restoring health, with wellness and medical tourism representing two distinct forms. 

Wellness tourism generally targets healthy travelers seeking to maintain their physical condition, reduce stress, prevent illness, and improve quality of life through services such as wellness resorts, mineral baths, herbal therapies, meditation, yoga, healthy diets, and natural treatments.

Medical tourism, by contrast, serves people seeking medical examination and treatment, including screening, procedures, surgery, disease treatment, and rehabilitation, provided by licensed medical facilities under professional direction.

-Thu Hang

]]>Interconnected approach in wellness tourismVietnam boasts the resources needed to support wellness tourism but must establish a workable ecosystem to create marketable products. Mon, 28 Sep 2026 07:10:00 GMThttps://en.vneconomy.vn/interconnected-approach-in-wellness-tourism.htmhttps://en.vneconomy.vn/interconnected-approach-in-wellness-tourism.htmBiz TravelerVietnam boasts the resources needed to support wellness tourism but must establish a workable ecosystem to create marketable products.

Vietnam’s tourism market is experiencing strong growth, with data from the National Statistics Office at the Ministry of Finance showing the country welcomed 15.9 million international visitors in the first eight months of 2026, up 14.4 per cent year-on-year. Alongside this rising influx of travelers, demand for wellness and mental recovery experiences is also gaining momentum.

As domestic and international travelers increasingly seek experiences that support physical and mental well-being rather than conventional leisure, Vietnam’s tourism sector faces a growing need to develop a comprehensive wellness ecosystem. This goes beyond standalone spa or hot spring services, requiring closer links between tourism, healthcare, culture, herbal medicine and sports. To advance this agenda, the Vietnam National Authority of Tourism (VNAT) has begun laying the policy groundwork through the development of its “Wellness Tourism Development in Vietnam to 2030” proposal.

As part of this effort, VNAT held a scientific workshop on September 16 in northern Lao Cai province to develop the proposal, bringing stakeholders together to discuss the direction and framework for wellness tourism through 2030.

Beyond a tourism product

Addressing the workshop, Mr. Ha Van Sieu, Deputy Head of VNAT, said the growth of tourism is opening up new opportunities for the wellness sector. Travelers are no longer simply looking for sightseeing and relaxation, but are increasingly interested in improving their health, achieving balance, and enhancing their quality of life.

Vietnam also has a wide range of resources that can support wellness tourism, from beaches, forests, climate, and hot springs to healthcare, particularly traditional medicine, as well as cultural assets. According to Mr. Sieu, these resources provide a foundation for Vietnam to participate in the expanding global wellness market.

However, many of these advantages remain largely untapped. Wellness offerings are still fragmented, consisting mainly of resorts, spas, and standalone services. Links between tourism and healthcare, culture, sports, herbal medicine, nutrition, and science and technology remain underdeveloped. The sector also faces limitations in standards, service quality, specialized human resources, and cross-sector coordination.

The defining feature of wellness tourism lies in its purpose. Health should not merely complement a holiday but become a core objective of the travel experience. Products can focus on disease prevention, health improvement, physical and mental recovery, and quality of life.

This approach distinguishes wellness tourism from medical tourism while also setting it apart from conventional leisure offerings. A product may combine multiple elements, but its ultimate purpose must remain the care and improvement of a person’s health.

Beyond natural resources, culture is another important asset. Traditional medicine, herbal products, cuisine, meditation, wellness practices, folk knowledge, and community-based cultural values can add distinctive elements to tourism products. They also create opportunities to tap resources beyond the tourism sector.

From this perspective, tourism is not simply a means of bringing visitors to destinations but a way to connect resources and capabilities across sectors. Healthcare, culture, sports, agriculture, herbal medicine, and science and technology can all contribute to product development.

This interconnected approach calls for an ecosystem rather than a collection of standalone services. Mr. Sieu said a wellness ecosystem should involve multiple sectors and stakeholders, with tourism serving as a connector to create value. Wellness tourism therefore cannot be viewed through the lens of a single resource or service.

The approach is also aligned with emerging directions for tourism and healthcare development. Tourism is increasingly expected to focus on quality, higher value-added activities, green and smart development, innovation, cross-sector and inter-regional cooperation, and sustainability. Healthcare, meanwhile, is placing greater emphasis on disease prevention, health improvement, and quality of life.

The question, therefore, is not simply what resources Vietnam has for wellness tourism, but how effectively they can be connected and organized into marketable products. When resources remain fragmented across sectors and localities, abundant natural and cultural assets do not automatically translate into viable tourism products.

Packaging wellness resources

While the ecosystem provides a framework for connecting resources, products are what bring those resources to market. A destination with hot springs, natural landscapes, or herbal resources does not automatically have a wellness tourism product. The key is to organize these resources into experiences tailored to different visitor segments.

According to the “Wellness Tourism Development in Vietnam to 2030” proposal presented at the workshop, wellness tourism can be classified by experience, purpose, and type of service. Active offerings include yoga, meditation, outdoor sports, healthy eating, and detox programs, while passive offerings include spas, therapies, hot springs, and natural treatments. By purpose, products can focus on prevention, recovery, or holistic care.

Hot springs provide one example. Vietnam has around 400 mineral spring sources around the country, but turning a mineral spring into a wellness product requires a clear definition of the target customer, desired experience, and how it can be combined with other services. This is an area where travel companies could play a greater role in product design.

Dr. Nguyen Anh Tuan, Director of the Institute of Tourism Development Research at VNAT, proposed a framework of “one ecosystem - three product tiers - six policy pillars.” The three tiers comprise pure wellness tourism; wellness services with medical expertise; and medical tourism. The tiered approach is intended to apply management mechanisms according to risk levels, ensure safety and avoid unnecessary procedures for businesses.

The healthcare sector also sees a need for closer coordination with tourism authorities in developing standards, assessment, and certification mechanisms; standardizing service packages before, during and after trips; developing coordination personnel; and establishing shared databases, including safeguards for tourists’ health data.

“Northwest Wellness Belt”

Ms. Vu Thi Mai Oanh, Deputy Director of the Lao Cai Department of Culture, Sports and Tourism, said the province is seeking to establish a wellness tourism area around its existing advantages. The locality has developed a “Wellness Belt” to connect destinations and develop products centered on nature, wellness, and indigenous knowledge.

She added that Lao Cai is targeting international and high-quality visitor segments and believes wellness should be positioned as an official tourism product rather than a small niche. The province is also considering dedicated policies to support its development.

Hot springs are among the key resources, but the challenge lies not only in their availability but also in how they are identified and developed. Businesses need clear information on the location, coordinates, and mineral composition of hot spring deposits, as well as criteria for determining whether a water source qualifies as one. These uncertainties are affecting investment and efforts to attract investors.

Lao Cai therefore sees a need for a clearer framework for hot spring resources. The provincial Department of Culture, Sports and Tourism also noted that hot springs can support therapeutic activities year-round, including in summer. Without resolving these regulatory issues, wellness tourism will continue to face obstacles.

The province has taken initial steps to develop the model. Of the six stations planned under the Wellness Belt, two are now operational. Lao Cai has also organized a farm trip and introduced its first product targeting high-end visitors, priced at VND20 million ($770) per person per night.

However, these activities only reflect the early stages of development and are not sufficient to assess the model’s effectiveness. Lao Cai’s presentation highlighted broader questions about how such products can be brought to market.

The province has proposed that the development plan include a measurement framework and criteria for defining wellness tourism, along with a standardized wellness process and professional approach to product packaging. It has also called on the tourism and healthcare sectors to develop clearer standards so that businesses can assess investment requirements from the outset.

At the provincial level, Lao Cai issued Conclusion Notice No. 666 on June 24, 2026, assigning the Department of Culture, Sports and Tourism to work with local authorities to develop wellness tourism into a distinctive product. The province has also proposed participating in pilot programs for medical and wellness tourism.

The Lao Cai case shows that having suitable resources is only the starting point. Turning them into marketable products will require clearer criteria, resource development mechanisms, product organization, and inter-agency coordination. These are among the gaps the sector will need to address before wellness tourism can become an established market offering.

-Tuan Khang

]]>Integrating layers of value in tourismA specific development scenario has been issued for the tourism sector to contribute to Vietnam’s overarching target of posting double-digit GDP growth to 2030 and beyond.Mon, 28 Sep 2026 01:30:00 GMThttps://en.vneconomy.vn/integrating-layers-of-value-in-tourism.htmhttps://en.vneconomy.vn/integrating-layers-of-value-in-tourism.htmBiz TravelerA specific development scenario has been issued for the tourism sector to contribute to Vietnam’s overarching target of posting double-digit GDP growth to 2030 and beyond.

Deputy Minister of Culture, Sports and Tourism Ho An Phong recently signed Decision No. 2338/QD-BVHTTDL, issuing a tourism development scenario linked to Vietnam’s “double-digit” GDP growth target. The move cemented tasks and measures to accelerate tourism growth in the closing months of 2026 while laying the groundwork for the sector’s development from 2027 to 2030.

In the immediate term, the tourism development scenario targets welcoming around 25-27 million international visitors this year and catering to 150-153 million domestic travelers. Total tourism revenue is anticipated at around VND1,125-1,230 trillion ($43.3-47.5 billion), contributing to the national goal of GDP growth of at least 10 per cent.

Target markets

To reach these goals, China has been identified as a key market requiring stronger development, while existing growth from South Korea and India must be maintained. The plan also calls for stronger efforts to develop the Russian market, sustain growth from Western Europe and North America, and capitalize on Southeast Asian markets through air, road, and maritime connectivity.

Maintaining visitor flows during international low seasons is also becoming increasingly important. Without addressing seasonality, sharp increases in visitor numbers during certain periods may still prove difficult to translate into sustainable economic benefits for businesses and destinations.

Looking further ahead, the tourism sector is targeting 45-50 million international arrivals and around 160 million domestic tourist trips during 2027-2030. Total tourism revenue is expected to reach $80-90 billion, with tourism directly contributing 13-14 per cent of GDP.

Priority products will include domestic tourism, short trips, MICE (Meetings, Incentives, Conferences, and Exhibitions) offerings, high-end resorts, wellness destinations, local cultural experiences, and night-time tourism. Promotional efforts will focus on major international tourism fairs and markets with high-value potential.

The scenario places greater emphasis on increasing average visitor spending, extending stays, and raising the share of international visitors who return to Vietnam. This shows that the “double-digit” target is not simply a race to increase visitor numbers. The value each tourist generates for the economy, communities, and businesses is becoming a more important measure of growth quality.

At the same time, this is more than a change in how tourism indicators are measured. From a cultural perspective, it represents a shift in how the nature of tourism itself is understood.

Tourism is not simply about moving people from one place to another, nor is it merely about selling hotel rooms, airline tickets, or sightseeing tours. At a deeper level, tourism is a process of exchanging cultural values, creating experiences, and connecting people with a destination.

In other words, cultural value must be “awakened” to generate economic value, while commercialization must go hand-in-hand with conservation. This is a balance Vietnam’s tourism sector will need to pay particular attention to in its next phase of development.

Building a multi-layered ecosystem

Assigning tasks to ministries, sectors, and localities, the government’s action program implementing Politburo Resolution No. 26-NQ/TW emphasizes prioritizing markets with high spending power, longer stays, and year-round travel demand.

Priority product groups include cultural tourism linked to cultural industries; national symbolic products; large-scale service complexes; culturally- and tourism-focused value chains with international competitiveness; island and coastal resorts; river and coastal waterway tourism; and high-quality medical and wellness tourism. 

Delegates participating in the recent “Riding the Wave to Wellness” workshop, organized by Tap chi Kinh te Viet Nam / Vietnam Economic Times / VnEconomy. (Photo: VnEconomy)
Delegates participating in the recent “Riding the Wave to Wellness” workshop, organized by Tap chi Kinh te Viet Nam / Vietnam Economic Times / VnEconomy. (Photo: VnEconomy)

Politburo Resolution No. 26 establishes a new position for Vietnamese tourism as a fresh driver of national growth. This reflects a shift in management thinking in line with global trends, moving beyond the view of tourism as simply a service sector toward an intelligent economic ecosystem integrating multiple layers of value. Culture and national identity form the foundation of its competitive advantage.

At the recent “Riding the Wave to Wellness” workshop, organized by Tap chi Kinh te Viet Nam / Vietnam Economic Times / VnEconomy, Dr. Pham Hoang Manh Ha from the Faculty of Tourism at Hong Duc University in north-central Thanh Hoa province, said Vietnam had demonstrated its ability to attract large numbers of visitors. The next step, he continued, is to create more reasons for tourists to stay longer and spend more on meaningful experiences.

Higher visitor spending can generate better jobs, strengthen local businesses, and deliver greater benefits to communities, while also supporting cultural and environmental conservation. “A tourist staying seven nights instead of three does not only generate additional revenue for the hotel,” he explained. “They also spend more on restaurants, wellness services, transportation, excursions, shopping, and local experiences. Wellness tourism based on traditional medicine can also create additional livelihoods for communities and encourage the development of medicinal herb-growing areas. This allows the economic impact to spread far beyond the boundaries of a single business or accommodation facility.”

“Amid the current trend toward slow and high-quality tourism, incorporating wellness into the travel journey is inevitable,” said Dr. Nguyen Thuy, Operations Manager at the Bach Thao Ngu Y Institute of Research and Development. “In line with the government’s direction for the sector as a whole, resort tourism also needs to innovate to offer more memorable experiences and increase value. Integrating wellness and resort tourism is a promising direction that aligns well with Vietnam’s strengths.”

The Global Wellness Institute (GWI) estimates that wellness tourism grew at an annual rate of 21 per cent between 2020 and 2025, outpacing all other segments of the broader wellness industry. If the segment maintains an average annual growth rate of 7.5 per cent, it could account for 18 per cent of global tourism. On average, $1 out of every $6 spent on tourism worldwide goes to the wellness market.

As the middle class and affluent population continue to grow, demand for wellness tourism services is also expected to expand. The Institute for Regional Sustainable Development has assessed that this form of tourism can minimize negative environmental impacts, support local ecosystems, provide locally-sourced food, and promote and preserve traditional cultural values. Vietnam’s tourism sector therefore needs to respond quickly to this trend to increase value while supporting sustainable development. 

-Tuong Bach

]]>Vietnam gains appeal among Gen Z travellers amid slower global tourism growthVietnam’s strong showing reflects its ability to balance costs with varied experiences, ranging from cities and cuisine to beaches, mountains, nature, culture and outdoor activities.Thu, 24 Sep 2026 23:00:00 GMThttps://en.vneconomy.vn/vietnam-gains-appeal-among-gen-z-travellers-amid-slower-global-tourism-growth.htmhttps://en.vneconomy.vn/vietnam-gains-appeal-among-gen-z-travellers-amid-slower-global-tourism-growth.htmBiz TravelerVietnam’s strong showing reflects its ability to balance costs with varied experiences, ranging from cities and cuisine to beaches, mountains, nature, culture and outdoor activities.

Around 690 million international tourists travelled worldwide in the first half of 2026, up 0.4% from the same period last year, according to the latest report from UN Tourism.

Global international arrivals fell 1% in the second quarter and 3% in June alone, reflecting the impact of geopolitical instability, higher travel costs and weather-related factors.

Against this backdrop, UK-based travel information and data provider Adventure360 analysed more than 4,700 tour bookings over 12 months to compare destinations chosen by Gen Z and Millennials. Rankings were based on the proportion of travellers in each age group selecting a particular country for their trips.

For Gen Z, Thailand ranked first, followed by Australia, Indonesia and Vietnam. Among Millennials, the top destinations included Australia, Thailand, the Philippines, Japan, Indonesia, Peru, Morocco, Greece, Iceland and Vietnam.

Cost remains an important factor. About 60% of surveyed European Gen Z travellers expected to travel abroad more frequently this year, while only 45% planned to increase spending on airfares. Southeast Asia benefits from relatively accessible travel distances, manageable accommodation and food costs, and diverse experiences.

Vietnam’s strong showing reflects its ability to balance costs with varied experiences, ranging from cities and cuisine to beaches, mountains, nature, culture and outdoor activities.

A Hilton survey of more than 3,000 people across six Southeast Asian markets found that 61% of Gen Z respondents planned to travel more frequently, while 65% wanted to visit more destinations on each trip. TikTok was cited by 84% as a source of travel inspiration, while value for money remained a key consideration. In Vietnam, culinary experiences were particularly highly rated.

-Tuong Bach

]]>Quang Ninh's tourism revenue reaches $2.1bln in 9MThe northern city estimated to welcome 18.8 million visitors in the first nine months of 2026.Wed, 23 Sep 2026 23:20:00 GMThttps://en.vneconomy.vn/quang-ninhs-tourism-revenue-reaches-21bln-in-9m.htmhttps://en.vneconomy.vn/quang-ninhs-tourism-revenue-reaches-21bln-in-9m.htmBiz TravelerThe northern city estimated to welcome 18.8 million visitors in the first nine months of 2026.

Northern Quang Ninh city is estimated to have welcomed 18.8 million visitors in the first nine months of 2026, including approximately 4.21 million international arrivals and 7.3 million overnight visitors, according to the city's Department of Culture, Sports and Tourism.

Total tourism revenue during the period is estimated at VND56.4 trillion ($2.1 billion).

The city expects tourism activity to remain strong in the fourth quarter, with a series of major events scheduled, including the Ha Long Heritage International Marathon 2026, Quang Ninh Culinary Festival 2026, Yen Tu Autumn Festival, the Quang Ninh-Guangxi (China) cultural, arts and tourism program, and the Quang Ninh Autumn Regional Specialties Exhibition. A Green Tourism Forum is also planned.

Cruise tourism is expected to provide an additional boost. According to the 2026 cruise schedule of Ha Long International Cruise Port, the city will welcome more international cruise brands this year. Cruise arrivals are distributed throughout the year, with around 14 ship calls registered for December. The vessels range from ships carrying several hundred passengers to those capable of accommodating more than 2,000.

Quang Ninh has set a target of welcoming 23 million visitors and generating more than VND70 trillion in tourism revenue in 2026.

-Tường Bách

]]>Toward a more competitive, higher-value, and sustainable tourism A recent expo heard of the trends Vietnam should focus on to turn its appeal as a tourist destination into a broader development opportunity for the sector. Mon, 21 Sep 2026 11:00:00 GMThttps://en.vneconomy.vn/toward-a-more-competitive-higher-value-and-sustainable-tourism.htmhttps://en.vneconomy.vn/toward-a-more-competitive-higher-value-and-sustainable-tourism.htmBiz TravelerA recent expo heard of the trends Vietnam should focus on to turn its appeal as a tourist destination into a broader development opportunity for the sector.

Vietnam’s tourism sector has spent years pursuing growth, but as visitor numbers and investment rise the next challenge is turning that growth into a more competitive, higher-value, and sustainable tourism model. These issues took center stage at the discussion session entitled “Shaping the Future of Tourism: AI, Medical Tourism Sustainable Growth” held on August 27 by the EuroCham Vietnam Culture, Sports Tourism Sector Committee as part of the 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026).

The discussions highlighted three forces that could reshape Vietnam’s tourism sector. AI is changing how destinations are marketed and experiences are delivered; medical tourism could open higher-value opportunities in healthcare, wellness, and long-stay travel; and sustainability is becoming increasingly important as rapid development puts pressure on the natural and cultural assets that underpin Vietnam’s appeal.

Smarter tourism through AI

AI is poised to change Vietnam’s tourism sector not simply by automating tasks, but by influencing how travelers discover destinations, how businesses organize experiences, and how destinations compete for international visitors. Nowhere is that shift more apparent than in the MICE (Meetings, Incentives, Conferences, Exhibitions) industry, where the volume of information, logistical complexity, and demand for personalization make AI particularly powerful.

For Ms. Giang Nguyen, Director of Sales Strategic Partnerships, Vietnam, at Cision PR Newswire, one of the most significant changes will occur before a traveler or meeting planner ever reaches a destination’s website. Rather than searching multiple websites and comparing venues, connectivity, accommodation, and experiences, planners can increasingly turn to AI to evaluate destinations and establish an initial shortlist. “AI not only improves operational efficiency, but it will increasingly influence which destinations make the shortlist in the first place when they are trying to do some research,” Ms. Giang said.

That shift means Vietnam’s destinations will have to rethink how they present themselves. Simply having information online will no longer be enough; it must be consistent, current, and accurate enough for AI systems to understand and represent a destination. Hotels, venues, and communications teams will need to invest in content across multiple channels, as travelers may have already formed an initial preference before reaching a property’s own website.

For Mr. Vu Minh Anh, Founder and Managing Director of Terraverde Travel and Co-Chair of the Culture, Sports Tourism Sector Committee at EuroCham Vietnam, this could give destinations such as Ho Chi Minh City an opportunity to compete with more established MICE centers in Southeast Asia.

Singapore, Bangkok, and Kuala Lumpur already have strong connectivity, major convention facilities, and mature MICE ecosystems. Ho Chi Minh City does not necessarily have the same iconic infrastructure, Mr. Minh Anh said, but AI could help it move from traditional destination marketing toward destination matching, identifying the destination best suited to a particular group and its needs.

AI could also transform how large-scale events are organized. Mr. André Pierre Gentzsch, General Manager of Furama - Ariyana Danang International Tourism Complex, described applications ranging from identifying speakers and researching audiences to developing marketing campaigns and coordinating delegate logistics. For major conferences, AI could help manage airport pickups, hotel allocations, transportation, and individual preferences across multiple venues.

It could also help address Vietnam’s growing hospitality staffing challenge. Mr. Gentzsch cited AI-supported housekeeping as one example, with room assignments dynamically adjusted according to check-in and check-out times, employee efficiency, and other variables. At the same time, he cautioned that the technology will reshape employment, potentially affecting workers in routine and middle-income jobs disproportionately. The sector therefore has a responsibility to use AI in a way that preserves humanity rather than simply replacing people.

Toward a more competitive, higher-value, and sustainable tourism - Ảnh 1

Mr. Nguyen Tien Huy, Founder and CEO of the Pencil Group / Localis, raised another challenge: ensuring that AI accurately reflects Vietnam’s culture. Vietnamese remains a relatively low-resource language in many AI systems, meaning technology developed around other languages may not adequately capture the country’s cultural context. Richer datasets around Vietnamese language and culture will therefore be essential. “AI could help with that because of the power of language translation, and if we develop enough cultural data, that can help people converse and understand each other,” Mr. Huy said, highlighting the potential to help international delegates overcome language and cultural barriers.

However, he added that the ultimate value of MICE tourism lies in the relationships created between people from different companies, departments, and countries. AI can facilitate those interactions, but the objective remains human connection and trust.

That human element is particularly important for Vietnam, where cultural understanding and personal interaction are themselves part of the tourism product. Ms. Giang argued that AI can help businesses understand target audiences, localize communications, generate insights, and translate content, but the storytelling should remain human. Destination and hospitality professionals understand the culture, character, and experiences that visitors can discover beyond the conference room.

The broader question, then, is what all this technology is ultimately designed to achieve. Mr. Minh Anh argued that the sector should look beyond speed and efficiency and reconsider the purpose of travel and hospitality itself. AI should take over routine tasks so that people can devote more time to human encounters, connection, and a sense of belonging.

For Vietnam’s tourism sector, the AI transition is therefore not simply a race to automate. It is a race to become more intelligent while remaining unmistakably human - using technology to understand travelers better and deliver more efficiently, and to preserve the relationships, cultural understanding, and genuine hospitality that make travel meaningful.

Medical tourism the new frontier

Medical tourism could help Vietnam move beyond conventional tourism and into higher-value, longer-stay segments. But the opportunity is not simply about attracting international patients to Vietnamese hospitals. It is about building an integrated ecosystem that connects healthcare with hospitality, wellness, transportation, immigration, and long-term care.

Dr. Dilshaad Ali Bin Abas Ali, Founder and CEO of the Axel Health Group, said the fundamental drivers of medical travel remain relatively straightforward: access to care, clinical outcomes, affordability, and proximity. Patients travel when the care they need is unavailable or less accessible in their home markets, particularly for complex treatments such as cancer, spinal care, and cardiac care. Cost then becomes an important differentiator between destinations.

Against this regional landscape, however, Vietnam remains at an early stage. Dr. Ali described the country as being in an “aspirational stage” of its medical tourism journey, though the market is beginning to gain momentum. Current inbound activity is concentrated largely in elective procedures, including dental and aesthetic services, while Vietnam is gradually building the capabilities needed to compete for more complex medical travelers.

The challenge, therefore, is not simply to demonstrate that Vietnam has capable doctors and modern medical technology, but to give international patients confidence in the entire journey.

Toward a more competitive, higher-value, and sustainable tourism - Ảnh 2

Dr. Le Quan Anh Tuan, Director of Vinmec Central Park, believes Vietnam is already close to being clinically ready. He pointed to the country’s doctors, facilities, and advanced technologies, particularly in surgery and ophthalmology, as evidence that it can compete for medical travelers within the Asia-Pacific region. “Patients should have facilities that can identify the risk for the patient before the journey and after the treatment,” Dr. Tuan said, stressing that medical tourism infrastructure extends beyond hospitals to connectivity between airports, medical facilities, and hotels. 

For Dr. Mason Cobb, Chairman of Golden Sunrise Senior Life, the missing ingredient is coordination. Vietnam already has capable providers, but they are largely operating independently rather than as part of a national medical travel strategy. Other successful markets have addressed this through coordinated platforms that bring together hospitals and other service providers while promoting the country as a destination.

He pointed to Malaysia as an example. A national medical travel council can establish criteria for participating hospitals, identify their specialist capabilities, and promote the country internationally, while bringing hospitality, travel, and logistics partners into the patient journey. For Vietnam, such coordination could turn medical tourism from an individual-provider effort into a national agenda.

That coordination would also need to extend beyond healthcare. Ms. Florence Gaudry-Perkins, Founder and CEO of Digital Health Partnerships, argued that the Ministry of Culture, Sports and Tourism should work with the Ministry of Health and the Ministry of Foreign Affairs, particularly on visa arrangements. Vietnam could learn from international examples while developing a system adapted to its own circumstances.

But the opportunity extends beyond conventional medical tourism. Rather than viewing healthcare as something people seek only when they become ill, the discussion explored a model that combines treatment, prevention, wellness, and hospitality.

Dr. Cobb described this as the transition toward “Medicine 3.0” - using healthcare more predictively and preventively than simply treating illness after it occurs. In this model, medical tourism could coexist with medical wellness holidays, creating opportunities for closer integration between healthcare and hospitality.

Mr. Louk Lennaerts, Founder and Chief Visionary Officer of Bhutan Spirit Sanctuary, pushed the idea further. Having spent decades developing hospitality and wellness concepts in Vietnam, Mr. Lennaerts argued that health should not be treated as an optional luxury or an additional hotel service. Instead, preventive care should become part of the hospitality experience itself. 

From this perspective, Vietnam has an opportunity to develop something different rather than simply reproducing the established medical tourism models of Bangkok or Singapore. Mr. Lennaerts questioned whether future travelers will continue to view hospitals as separate clinical destinations or instead seek integrated environments where healthcare, hospitality, and wellness are combined.

That could also open significant opportunities in long-stay and retirement tourism. Dr. Cobb noted that Vietnam’s rapidly-aging population, together with the decline of traditional multigenerational living in cities, will create new demand for senior living, wellness, and healthcare. Yet practical barriers remain, including the absence of a broader retirement-visa system and the need for better coordination between immigration, healthcare, and tourism services.

Mr. Lennaerts argued that long-stay tourism should not be framed simply as a way for older foreigners to save money. It should offer a richer social environment and a higher quality of life, combining hospitality with preventive healthcare and ongoing relationships with doctors and clinics. 

The integration envisioned by these ideas would also extend into the recovery process. Dr. Tuan said hotels and resorts hosting recovering patients would need practical adaptations, from wheelchair accessibility and walk-in bathrooms to trained staff, emergency readiness, and appropriate nutrition. Such changes, he argued, are achievable if hospitals and hospitality providers communicate and train together.

Ultimately, Vietnam’s opportunity lies not in competing solely on medical price or individual procedures, but in connecting its healthcare capabilities with the country’s existing strengths in hospitality, wellness, and culture. The next generation of medical tourism could therefore look less like a patient simply traveling to a hospital and more like an integrated journey in which care, prevention, recovery, and hospitality become part of the same experience.

Sustainable growth, lasting appeal

As Vietnam’s tourism sector expands, sustainability is becoming less a question of whether the country should grow and more of how that growth should be managed. Tourism brings investment, jobs, and incomes to local communities, but uncontrolled development can also undermine the natural environment, culture. and local experiences that attract visitors in the first place.

For Ms. Nguyen Kim Anh, Co-Founder and Chief Operating Officer (COO) at the Pencil Group / Localis Vietnam, sustainability begins with preserving authenticity while ensuring that local suppliers and businesses can grow alongside the tourism sector. Rather than treating local culture as an additional attraction, she argued that it should remain at the heart of the tourism experience.

That challenge is becoming more urgent as visitor numbers and tourism infrastructure expand. Mr. Lukasz Kozlowski, CEO of MakeYourAsia, who has spent eleven years in Vietnam, said rapid tourism growth makes it essential to ensure that today’s success does not undermine the destinations themselves. 

For international markets, particularly Europe, expectations are already changing. Mr. Kozlowski said European travelers are increasingly attentive to plastic waste, environmental degradation, and over-tourism. Tour operators are consequently under pressure to reduce waste and rethink their products, while Vietnam must address overcrowding and develop alternatives for travelers seeking more authentic experiences beyond its most heavily promoted attractions.

For Mr. Bao Nguyen, Country Manager of the Global Reporting Initiative (GRI) Vietnam and Co-Founder and Managing Partner of Green Transition Consulting Training, sustainable tourism should not be reduced to environmental protection, as it requires a broader balance between economic, environmental, and social aspects, which he described as the “triple bottom line.”

Toward a more competitive, higher-value, and sustainable tourism - Ảnh 3

AI is here to stay, but it is on us humans to keep humanity and to use AI in a responsible way that doesn't produce a lot of losses for the benefit of a few.

Mr. André Pierre Gentzsch, General Manager of Furama - Ariyana Danang International Tourism Complex
Mr. André Pierre Gentzsch,

That perspective challenges the idea that sustainability and economic growth are inherently in opposed. Tourism businesses need revenue, destinations need investment, and local communities need economic opportunities. The objective is to ensure that these interests reinforce rather than undermine one another.

Mr. Bao argued that the biggest problem is often the gap between sustainability commitments and what happens on the ground. Certification, ESG (environmental, social, and governance) reporting, and consulting can help, but businesses need reliable data and practical implementation rather than sustainability claims that exist mainly on paper.

The economic case for this approach can also be compelling. Mr. Bao cited a tour operator, which his company has been consulting, that converted a conventional product into a net-zero tour and, despite reducing customer volumes by 20 per cent, increased its income by 40 per cent within a year. For him, the example demonstrates the potential of shifting from a model based on quantity toward one based on quality and higher-value experiences.

That shift is particularly relevant as international travelers increasingly seek experiences that feel authentic and less standardized. Mr. Kozlowski argued that businesses should be transparent when sustainable products cost more, explaining what travelers are paying for and why certain practices or destinations have been excluded. Such openness can help consumers understand the value of sustainable tourism while encouraging local communities to preserve what makes their destinations distinctive.

Technology could support that transition by helping travelers discover places beyond Vietnam’s most-crowded destinations. But Ms. Kim Anh stressed that the quality of the underlying information is critical. Tourism information online is often fragmented or inconsistent, making it difficult for travelers, destinations, and local suppliers to navigate. A more reliable, multilingual, and coordinated data system could connect travelers with local businesses while allowing communities to tell their own stories. 

This becomes particularly important as Vietnam faces questions about over-development in destinations such as Ha Long Bay, Da Nang, Ninh Van Bay, and Phu Quoc. Mr. Kozlowski similarly warned that some development decisions could become difficult to reverse. With major plans for new hotels, airports, and rail infrastructure, Vietnam risks discovering the cost of environmental degradation only after significant damage has been done.

Avoiding such outcomes will require collaboration across the tourism value chain. Mr. Bao argued that localities, businesses, and government agencies need to move away from working in silos and instead plan economic development, environmental protection, and community participation together.

That collaboration could also extend to local communities and AI. Mr. Kozlowski suggested that communities could provide accurate information about their destinations to AI systems, helping travelers discover less-developed places while allowing local communities to shape how their destinations are presented. AI can also make international examples of sustainable tourism more accessible to communities that previously would have needed outside experts to obtain such knowledge.

For Mr. Bao, however, technology and sustainability credentials mean little without evidence. He warned that sustainability risks becoming a marketing trend rather than a genuine operational commitment. “To shape the future in terms of sustainable tourism, it’s important to avoid green claims and ensure that you have real proof behind whatever specification or standard you use,” he said.

Mr. Kozlowski also placed responsibility on travelers themselves. As international travel becomes cheaper and more accessible, visitors need to become more conscious of the consequences of their choices - where they go, what they buy, and what they leave behind.

Vietnam does not need to choose between tourism growth and sustainability. But growth must not destroy the assets on which tourism depends. The next stage of development will require better data, coordinated planning, higher-value experiences, and greater participation from local communities, while preserving the people, culture, and natural environment that give Vietnam its distinct appeal. 

-Linh Tong

]]>Broader economic footprintA new report takes a deeper look at the contribution the travel and tourism sector makes to Vietnam’s economy, including indirect and induced effects. Mon, 21 Sep 2026 07:10:00 GMThttps://en.vneconomy.vn/broader-economic-footprint.htmhttps://en.vneconomy.vn/broader-economic-footprint.htmBiz TravelerA new report takes a deeper look at the contribution the travel and tourism sector makes to Vietnam’s economy, including indirect and induced effects.

Vietnam’s travel and tourism sector is moving into a new phase of expansion, with its contribution to the economy expected to accelerate this year and continue growing over the following decade. The Vietnam Travel Tourism Economic Impact Research 2026, published recently by the World Travel Tourism Council (WTTC), shows that the sector contributed VND853.9 trillion ($32.9 billion) to Vietnam’s GDP in 2025, equivalent to 6.7 per cent of the economy. The contribution is forecast to rise to VND921 trillion ($35.5 billion) this year and reach VND1,700 trillion ($65.5 billion) by 2036, when it is projected to account for 6.9 per cent of GDP.

The WTTC’s measure captures the direct activity of tourism-related businesses as well as the wider effects generated through investment, supply chains, and the spending of people employed directly or indirectly by the sector. In 2025, direct travel and tourism activity accounted for 4.6 per cent of GDP, while the broader contribution reached 6.7 per cent. The direct contribution is forecast to grow by 5.8 per cent annually through 2036, while the total contribution is projected to increase by 6.3 per cent a year. 

The numbers point to a sector whose economic footprint extends well beyond hotels and visitor spending to encompass transportation, restaurants, leisure, employment, investment, and domestic suppliers.

Beyond visitors

The report’s methodology is important to understanding the scale of that footprint. The WTTC defines travel and tourism as economic activity related to travelers taking trips outside their usual environment for less than one year. Its research is aligned with the UN Statistics Division-approved 2008 Tourism Satellite Account framework, but goes beyond the direct contribution captured by that methodology to include indirect and induced effects.

The direct contribution covers GDP generated by industries that deal directly with tourists, including hotels, travel agents, airlines, and other passenger transportation services, as well as restaurants and leisure businesses serving tourists. Direct employment similarly refers to jobs within travel and tourism itself.

The total contribution adds the indirect and induced effects. Indirect contribution includes capital investment by travel and tourism industries and spending by other industries on tourism-specific assets, government collective spending that supports tourism activity, and purchases of domestic goods and services used as inputs by tourism businesses. Induced contribution captures the wider economic activity generated when people directly or indirectly employed by travel and tourism spend their income.

This distinction explains why the sector’s total contribution is substantially larger than its direct contribution. It also means that the headline figure should not be read simply as the output of hotels, airlines, or travel agencies, but as representing a wider economic network connected to tourism activity.

The report also separates different types of tourism spending. Visitor exports refer to spending by international tourists inside Vietnam on business and leisure trips, including transport but excluding international spending on education. Domestic travel and tourism spending covers business and leisure travel by Vietnamese residents within the country, while outbound spending by residents abroad is recorded separately.

Internal tourism consumption brings together visitor exports, domestic spending, and government individual spending on services directly linked to visitors. Business and leisure spending are also tracked separately, allowing the research to show where demand is coming from rather than treating tourism as a single category.

Domestic demand 

That broader picture shows that Vietnam’s travel and tourism economy is supported by a substantial domestic market alongside international demand. Leisure travel accounted for 80.7 per cent of total internal travel and tourism spending in 2025, compared with 19.3 per cent for business travel. Leisure spending totaled VND653 trillion ($25.1 billion), while business spending amounted to VND156.3 trillion ($6 billion). 

Broader economic footprint - Ảnh 1

The report expects leisure spending to grow by 5.9 per cent annually from 2026 to 2036, reaching VND1,260 trillion ($48.3 billion), while business spending is forecast to rise by 3.7 per cent a year to VND243.2 trillion ($9.4 billion).

Domestic travel accounted for 62.8 per cent of total internal spending in 2025, compared with 37.2 per cent for foreign visitor spending. Domestic spending is forecast to grow by 5.9 per cent annually through 2036, while visitor exports are projected to increase by 4.9 per cent a year.

The figures underline the role of domestic travel as the larger component of tourism demand. They also suggest that the sector’s expansion over the next decade will not depend exclusively on international arrivals. Leisure travel, in particular, is expected to remain the strongest source of spending growth.

International tourism nonetheless provides an important and expanding source of revenue. Vietnam generated VND300.8 trillion ($11.6 billion) in visitor exports in 2025. By 2036, international tourist arrivals are forecast to reach 37.2 million, with visitor exports rising to VND561.8 trillion ($21.6 billion).

The inbound market remains concentrated among several major source economies. China accounted for 25 per cent of arrivals in 2025, followed by South Korea at 20 per cent and Taiwan (China) at 6 per cent. Outbound travel is similarly regional, with China accounting for 29 per cent of departures, followed by Cambodia with 14 per cent, Laos 11 per cent, Japan 9 per cent, and Thailand 8 per cent.

Stronger growth path

The economic importance of travel and tourism is also reflected in employment. The sector directly supported 4.02 million jobs in 2025, equivalent to 7.7 per cent of total employment. By 2036, direct travel and tourism employment is forecast to reach 4.85 million jobs, or 8.8 per cent of all jobs.

Including indirect and induced effects, the sector supported 6.41 million jobs in 2025, representing 12.3 per cent of total employment. That figure is forecast to reach nearly 8 million by 2036, or 14.4 per cent of employment, adding 1.4 million jobs over the decade.

The wider employment measure reflects the same economic connections captured in the GDP figures. Jobs are supported not only by businesses directly serving visitors but also by investment, supply chain activity, and the spending of people whose incomes depend on the sector.

Investment provides another link between current tourism activity and future capacity. Travel and tourism attracted VND274.1 trillion ($10.5 billion) in capital investment in 2025. That figure is projected to reach VND384.9 trillion ($14.8 billion) by 2036.

The report therefore treats tourism investment as part of the sector’s wider economic contribution rather than simply an input into hotels and other tourism facilities. Capital spending can include new accommodation, passenger transport equipment, restaurants, and leisure facilities designed specifically for tourism.

In 2025, Vietnam ranked behind several larger Southeast Asian tourism economies in absolute terms but remained a significant regional market.

The report’s long-term projections place Vietnam among the faster-growing travel and tourism markets, particularly in terms of GDP contribution. The total travel and tourism GDP contribution is forecast to grow by 6.3 per cent annually between 2026 and 2036, compared with a world average of 3.6 per cent. Vietnam ranks 13th globally in this measure. The direct GDP contribution is expected to grow by 5.8 per cent annually; also well above the global average of 3.3 per cent.

Employment is projected to grow more slowly. Direct travel and tourism employment is forecast to increase by 1.6 per cent annually through 2036, while total employment supported by the sector is expected to grow by 2 per cent a year. Visitor exports are projected to rise by 4.9 per cent annually, while travel and tourism investment is forecast to grow by 2.7 per cent.

The near-term outlook is also positive. In 2026, total travel and tourism’s GDP contribution is forecast to grow 7.9 per cent, while the sector is expected to support 6.6 million jobs. International visitor spending is projected at VND347.1 trillion ($13.4 billion) and domestic spending at VND530 trillion ($20.4 billion).

Taken together, the projections describe a sector that has moved beyond recovery and into a longer-term expansion cycle. Its contribution is being shaped by a combination of domestic demand, leisure travel, international visitors, employment, investment, and the economic activity generated through its supply chains.

By 2036, the WTTC expects travel and tourism to support nearly 8 million jobs and contribute VND1,700 trillion ($65.5 billion) to Vietnam’s economy. The trajectory suggests that tourism’s significance will increasingly be measured not simply by the number of visitors arriving in the country but by the breadth of economic activity connected to their travel. 

-Linh Tong

]]>Hue unveils wellness tourism ecosystem integrating healthcare, heritage, and retreatBy bridging healthcare, hospitality, and imperial heritage, a new collaborative ecosystem in Hue aims to deliver high-quality wellness experiences and extend stays for domestic and international travelers.Mon, 21 Sep 2026 01:00:00 GMThttps://en.vneconomy.vn/hue-unveils-wellness-tourism-ecosystem-integrating-healthcare-heritage-and-retreat.htmhttps://en.vneconomy.vn/hue-unveils-wellness-tourism-ecosystem-integrating-healthcare-heritage-and-retreat.htmBiz TravelerBy bridging healthcare, hospitality, and imperial heritage, a new collaborative ecosystem in Hue aims to deliver high-quality wellness experiences and extend stays for domestic and international travelers.

The Hue Wellness Tourism Ecosystem in central Hue city has been launched, creating a multi-sector model that combines medical care, travel, hospitality, and cultural heritage to serve growing global demand for restorative travel.

The initiative represents a joint partnership between the Hue Monuments Conservation Center, Hue International General Hospital, HoLo Travel, and Vietravel Hue. The cross-sector alliance aims to build integrated wellness itineraries that merge physical and mental recuperation with the distinctive cultural exploration of the former imperial capital.

Under the strategic agreement, each participant fulfills a specialized role within a closed-loop value chain. The Hue Monuments Conservation Center guarantees the authenticity and cultural integrity of heritage sites integrated into the travel routes. Hue International General Hospital serves as the medical anchor, while HoLo Travel handles product development, itinerary design, and communication, with Vietravel Hue driving market distribution and promotion.

A key highlight of the model is its holistic wellness framework, moving beyond standard clinical visits. Travelers can combine medical checkups, health screenings, or recovery treatments with premium accommodations, curated wellness nutrition, and heritage sightseeing.

As part of this strategy, Hue International General Hospital is advancing a “Hospital-Hotel” model, blending professional medical services with resort-style stays and comprehensive care. This facility acts as a crucial link connecting local medical capabilities with tourism infrastructure to serve high-value travelers.

By pairing wellness treatments with cultural experiences, local authorities and industry partners expect the initiative to significantly extend visitor length of stay and elevate Hue’s position in the country's high-end tourism segment.

-Nguyen Thuan

]]>Vietnam to be positioned as Asia’s next wellness destinationExperts and local insights gathered at a workshop to finalize a national scheme building an authentic, high-quality, and globally competitive wellness tourism ecosystem by 2030.Fri, 18 Sep 2026 03:00:00 GMThttps://en.vneconomy.vn/vietnam-to-be-positioned-as-asias-next-wellness-destination.htmhttps://en.vneconomy.vn/vietnam-to-be-positioned-as-asias-next-wellness-destination.htmBiz TravelerExperts and local insights gathered at a workshop to finalize a national scheme building an authentic, high-quality, and globally competitive wellness tourism ecosystem by 2030.

Bringing together healthcare experts, tourism officials, and local representatives, a workshop held by the Vietnam National Authority of Tourism (VNAT) in northern mountainous Lao Cai province on September 16  focused on establishing technical standards, inter-industry mechanisms, and unique regional products for the draft scheme “Developing Wellness Tourism in Vietnam through 2030.”

Speaking at the event, Dr. Ha Van Sieu, VNAT Deputy Director General, noted that wellness tourism is becoming a high value-added segment that drives growth across related industries.

According to him, Vietnam possesses vast natural and cultural assets-such as diverse landscapes, around 400 mineral springs, 3,850 medicinal plant species, and traditional ethnic healthcare knowledge - yet its potential remains underutilized. Existing offerings mostly stop at basic spas, hot springs, or traditional resorts due to a lack of standardization and inter-industry linkages.

According to the Global Wellness Institute, the global wellness tourism market reached over $894 billion in 2024 and is projected to hit $1,383.3 billion by 2029. Average spending per wellness trip stands at $721, more than double that of general tourism.

Addressing regulatory boundaries, Dr. Duong Huy Luong, Deputy Director of the Department of Medical Service Administration under the Ministry of Health, stressed distinguishing wellness tourism (focused on physical and mental well-being) from medical tourism (focused on diagnosis and treatment). This distinction ensures appropriate risk management, safety, and regulatory compliance.

“Health authorities proposed joint standard-setting, credentialing, specialized workforce training, and shared data systems to safeguard tourist health information,” he said.

Lao Cai was highlighted as a key hub for high-altitude wellness products, leveraging Sa Pa’s climate, Hoang Lien forests, mineral springs, and herbal knowledge from local Dao, Hmong, and Thai communities.

The province plans to build a “Northwest Wellness Tourism Belt” connecting Sa Pa, Y Ty, Thac Ba, and Bac Ha with mountain retreats, forest bathing, herbal baths, and outdoor sports.

Dr. Nguyen Anh Tuan, Director of the Institute for Tourism Development Research and Lecturer at Nguyen Tat Thanh University, proposed a development framework comprising “one ecosystem - three product tiers - six policy pillars.” He recommended introducing a voluntary “Vietnam Wellness” quality label and shifting enterprise support policies from single facilities to the entire value chain.

For the 2027-2030 period, experts recommended piloting five to seven destination clusters, including Lao Cai - Sa Pa - Ta Phin, Quang Ninh, Hue - Da Nang, Khanh Hoa, and Lam Dong, with standardized safety and service protocols to boost tourist spending and lengthen stays.

-Thu Hang - Huynh Dung

]]>Vietnam sets two tourism growth scenarios for 2026Vietnam aiming to welcome 27 million international visitors and 153 million domestic tourists in 2026, assuming tourism maintains its positive momentum and the impacts of conflicts in the Middle East are resolved soon.Mon, 14 Sep 2026 08:25:00 GMThttps://en.vneconomy.vn/vietnam-sets-two-tourism-growth-scenarios-for-2026.htmhttps://en.vneconomy.vn/vietnam-sets-two-tourism-growth-scenarios-for-2026.htmBiz TravelerVietnam aiming to welcome 27 million international visitors and 153 million domestic tourists in 2026, assuming tourism maintains its positive momentum and the impacts of conflicts in the Middle East are resolved soon.

The Ministry of Culture, Sports and Tourism has issued a tourism development plan, outlining measures to boost the sector in the remaining months of 2026, thus contributing to the two-digit economic growth of the country and laying a foundation for its development during 2027–2030.

Under a Decision signed by Deputy Minister Ho An Phong,  two tourism growth scenarios based on different developments in the international situation, tourist markets and air transport have been approved.

Under the high-growth scenario, assuming tourism maintains its positive momentum and the impacts of conflicts in the Middle East are resolved soon, Vietnam aims to welcome 27 million international visitors and 153 million domestic tourists in 2026.

The sector will focus on expanding the Chinese market, sustaining growth from South Korea and India, and promoting the Russian market. Western European and North American markets will continue to be developed, while greater advantage from nearby Southeast Asian markets through air, road and sea connections will be taken of. 

Under less favourable conditions, including prolonged geopolitical tensions, disruptions to air connectivity and persistently high oil prices, the lower scenario targets 23.2 million international arrivals and 148 million domestic tourists.

The ministry has also assigned international visitor targets to 11 key tourism destinations, including Ho Chi Minh City, Hanoi, Da Nang, Khanh Hoa, Ninh Binh, and Quang Ninh, among others.

-Tuong Bach

]]>HCMC tourism revenue nears full-year target after eight monthsThe southern city#39;s total tourism revenue estimated at $9.9 billion.Sat, 12 Sep 2026 07:30:00 GMThttps://en.vneconomy.vn/hcmc-tourism-revenue-nears-full-year-target-after-eight-months.htmhttps://en.vneconomy.vn/hcmc-tourism-revenue-nears-full-year-target-after-eight-months.htmBiz TravelerThe southern city's total tourism revenue estimated at $9.9 billion.

Ho Chi Minh City welcomed an estimated 7.77 million international visitors in the first eight months of 2026, up 38.5% year-on-year, while domestic arrivals reached approximately 35.5 million, according to local authorities.

Total tourism revenue during the period was estimated at VND259.7 trillion ($9.9 billion), up 48.8% year-on-year and equivalent to 78.7% of the city’s full-year target.

For 2026, the city aims to attract 61 million visitors and generate VND330 trillion in tourism revenue. With revenue already approaching four-fifths of the annual target after eight months, the sector is expected to retain considerable growth momentum during the remaining  months of the year.

The city is also developing a support mechanism for new tourism services, products and activities. A draft resolution proposes a combination of non-financial measures and direct budget support, with funding of up to VND1 billion ($38,000) available for some eligible models.

-Uyên Phương

]]>Vietnam targets $80-90bln in tourism revenue by 2030The Government has issued an action plan to implement the Politburo Resolution on developing tourism into a leading economic sector. Sat, 12 Sep 2026 00:10:00 GMThttps://en.vneconomy.vn/vietnam-targets-80-90bln-in-tourism-revenue-by-2030.htmhttps://en.vneconomy.vn/vietnam-targets-80-90bln-in-tourism-revenue-by-2030.htmBiz TravelerThe Government has issued an action plan to implement the Politburo Resolution on developing tourism into a leading economic sector.

The Vietnamese Government has issued a Resolution on an action program to implement the Politburo Resolution on developing tourism into a leading economic sector in the new era.

Under the program, Vietnam aims to welcome 45-50 million international visitors and serve 160 million domestic tourists by 2030. Total tourism revenue is expected to reach $80-90 billion, with tourism directly contributing 10-12% of GDP.

The country also aims to rank among the top three destinations in Southeast Asia in terms of tourism scale and growth rate.

To support these targets, Vietnam plans to establish three major tourism growth poles in Hanoi, Da Nang and Ho Chi Minh City, alongside 10 key tourism centres and 20 national tourism areas.

The sector is expected to develop 15 major tourism groups and corporations with strong brands and international competitiveness, expand accommodation capacity to more than 1.5 million rooms, and create approximately 2.3 million direct and 3.5 million indirect jobs.

The Government also plans to complete and operate a smart tourism ecosystem, a national tourism database and a national digital tourism platform.

Notably, Vietnam aims to become an important destination on Asia-Pacific cruise itineraries, supported by coordinated investment in international-standard seaport infrastructure.

-Nguyet Ha

]]>Da Nang ranks sixth in Asia for returning international visitorsThe strong repeat-visitor rate highlights the central city’s growing appeal among international travellers and reinforces its position as one of Vietnam’s leading tourism destinations. Fri, 11 Sep 2026 07:20:00 GMThttps://en.vneconomy.vn/da-nang-ranks-sixth-in-asia-for-returning-international-visitors.htmhttps://en.vneconomy.vn/da-nang-ranks-sixth-in-asia-for-returning-international-visitors.htmBiz TravelerThe strong repeat-visitor rate highlights the central city’s growing appeal among international travellers and reinforces its position as one of Vietnam’s leading tourism destinations.

Central Da Nang city has risen two places from its 2025 ranking to sixth among Asian cities with the highest rate of returning international visitors in the first half of 2026, according to data from online travel platform Agoda.

The ranking, released by Agoda on September 8, 2026, was based on booking data recorded on the platform during the first six months of the year. Da Nang outperformed several well-known destinations, including Kuala Lumpur, Fukuoka, Taipei and Johor Bahru.

Vietnam also ranked among the top three Asian destinations with the highest proportion of repeat international visitors, behind only Japan and Thailand, Agoda reported.

Da Nang recorded the highest rate of returning international visitors among Vietnamese destinations during the six-month period, outperforming other major tourism hubs including Ho Chi Minh City, Nha Trang, Hanoi and Phu Quoc.

The strong repeat-visitor rate highlights Da Nang’s growing appeal among international travellers and reinforces its position as one of Vietnam’s leading tourism destinations. The result also indicates strong potential for the city to retain international visitors and encourage repeat travel through continued improvements in tourism products and services.

-Ngo Anh Van

]]>Can Tho attracts 26 new investment projects in eight monthsThey including 23 domestic projects and three FDI ones, with total investment capital of over $1.82 billion.Thu, 10 Sep 2026 07:12:00 GMThttps://en.vneconomy.vn/can-tho-attracts-26-new-investment-projects-in-eight-months.htmhttps://en.vneconomy.vn/can-tho-attracts-26-new-investment-projects-in-eight-months.htmBiz TravelerThey including 23 domestic projects and three FDI ones, with total investment capital of over $1.82 billion.

Mekong Delta Can Tho City attracted 26 new investment projects in the first eight months of 2026, including 23 domestic projects with total registered capital of more than VND41.4 trillion (about $1.57 billion) and three foreign direct investment (FDI) projects worth $25.22 million.

The city’s economy continued to maintain positive growth momentum during the eight-month period, with industrial production, trade, exports and business activity all showing improvements compared with the same period last year.

According to the Can Tho Department of Finance, the city’s Index of Industrial Production (IIP) in August was estimated to increase 5% from the previous month and 14.2% year-on-year. For the first eight months, the IIP rose 9.8%, with processing and manufacturing continuing to serve as the main driver of industrial growth.

Total retail sales of goods and consumer service revenue reached more than VND24.1 trillion in August, up 4% year-on-year. The eight-month total exceeded VND174.1 trillion, representing a 19.5% increase and equivalent to 43.54% of the annual target.

The value of merchandise exports and foreign-currency earnings reached an estimated $530 million in August, up 2.4% month-on-month and nearly 12% year-on-year. During the first eight months, the figure exceeded $4.098 billion, up 13.4% and equivalent to more than 67.6% of the annual target.

Tourism also recorded strong growth. Can Tho welcomed approximately 498,330 visitors in the first eight months, generating VND9.3 trillion in tourism revenue. This represented 81.6% of the annual target and an increase of 27.8% compared with the same period in 2025.

-Thanh Thuy

]]>Russian visitors to Vietnam hit 1 million in 8M, eye record highGiven the current growth trajectory, total Russian tourist arrivals in Vietnam for the full year 2026 are projected to reach a historic record of 1.5 millionTue, 08 Sep 2026 07:10:00 GMThttps://en.vneconomy.vn/russian-visitors-to-vietnam-hit-1-million-in-8m-eye-record-high.htmhttps://en.vneconomy.vn/russian-visitors-to-vietnam-hit-1-million-in-8m-eye-record-high.htmBiz TravelerGiven the current growth trajectory, total Russian tourist arrivals in Vietnam for the full year 2026 are projected to reach a historic record of 1.5 million

Vietnam welcomed over 1 million Russian tourists in the first eight months of 2026, representing a remarkable 165.7 percent surge compared to the same period last year, according to the Vietnam National Authority of Tourism.

The impressive rebound propelled Russia to third place among Vietnam’s top 10 source markets for international arrivals. This marks a major leap from 2025, when Russia ranked seventh among tourist feeder markets sending visitors to the Southeast Asian nation.

Given the current growth trajectory, total Russian tourist arrivals in Vietnam for the full year 2026 are projected to reach a historic record of 1.5 million, according to Russian news portal News.ru shared by Mr. Nikita Kondratiev, Director of the Department of Multilateral Economic Cooperation and Special Projects under the Russian Ministry of Economic Development.

Mr. Kondratiev noted that even during the pre-pandemic peak period in 2018–2019, annual Russian tourist flows to Vietnam remained at around 700,000 to 800,000 arrivals.

He attributed this strong resurgence to key factors, including the maintenance and expansion of direct flight routes, along with streamlined payment options via QR codes and MIR bank cards at select destinations across Vietnam.

Earlier in June, a report by the Association of Tour Operators of Russia (ATOR) recorded that Russian arrivals to Vietnam exceeded 742,000 in the first half of the year, representing a 2.8-fold increase compared to the same period last year.

From a corporate perspective, Intourist, a leading Russian tour operator, reported that tour sales generated from Russian travelers to Vietnam grew tenfold last year, with expectations that the upward trend will accelerate further this year.

Ms. Elena Shelekhova, Head of OneTwoTrip, remarked that thanks to a wider variety of flights, consumer demand for Vietnam has expanded by 25 percent this year, securing a 3.5 percent market share.

Meanwhile, travel agency Russian Express highlighted a broader trend across Southeast Asia in general and Vietnam in particular: a notable increase in advance bookings. According to the agency, the advance booking window for trips to Vietnam has now extended to seven to eight months.

-Tuong Bach

]]>21,000 B2B meetings signal strong growth for HCMC’s MICE tourism sectorThe focal point of the 20th International Travel Expo Ho Chi Minh City was the high-level forum, “MICE Tourism in the new era: Sustainability, Connectivity, and Opportunity.”Mon, 07 Sep 2026 04:03:04 GMThttps://en.vneconomy.vn/21000-b2b-meetings-signal-strong-growth-for-hcmcs-mice-tourism-sector.htmhttps://en.vneconomy.vn/21000-b2b-meetings-signal-strong-growth-for-hcmcs-mice-tourism-sector.htmBiz TravelerThe focal point of the 20th International Travel Expo Ho Chi Minh City was the high-level forum, “MICE Tourism in the new era: Sustainability, Connectivity, and Opportunity.”

The 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026) concluded with impressive results, recording 47,960 in-person and online attendees over its three-day run (August 27-29).

A cornerstone of the event’s success was the facilitation of more than 21,000 B2B appointments between international buyers and exhibitors, signaling a robust recovery and expansion of Vietnam's tourism sector.

This year’s expo attracted a prestigious lineup of global travel giants, including TUI Deutschland, JTB Corp., Intrepid Travel, and Flight Centre Travel Group. Notably, the event welcomed several first-time high-profile participants such as TUI Group, GetYourGuide, Trip.com, and Uniworld Boutique River Cruises. Experts suggest that these major players will serve as vital gateways, expanding the distribution of Vietnamese tourism products across international markets.

In addition to traditional leisure travel, the expo saw a strong presence from corporate and MICE (Meetings, Incentives, Conferences, and Exhibitions) specialists, including American Express Global Business Travel and BCD Meetings Events.

MICE: new growth engine

The focal point of the event was the high-level forum, “MICE Tourism in the new era: Sustainability, Connectivity, and Opportunity.” Industry leaders at the expo highlighted MICE as a critical driver for growth as other segments reach saturation.

Speakers at the high-level forum “MICE Tourism in the new era: Sustainability, Connectivity, and Opportunity.” (Photo: ITE HCMC)
Speakers at the high-level forum “MICE Tourism in the new era: Sustainability, Connectivity, and Opportunity.” (Photo: ITE HCMC)

Mr. Tran The Dung, General Director of Vietluxtour, noted that his firm saw strong demand for MICE services in the first half of the year, particularly from the pharmaceutical, manufacturing, and financial sectors.

"Modern corporate clients are no longer satisfied with the traditional 'meeting then leisure' format," Mr. Dung said. "They are increasingly integrating sports, charitable activities, and Corporate Social Responsibility (CSR) into their itineraries. Our solutions focus on three pillars: optimizing budgets, standardizing operations, and elevating the client’s brand prestige."

Echoing this sentiment, representatives from Saigontourist Group reported that a majority of international buyers visiting their booths expressed a keen interest in Vietnam’s specialized MICE offerings.

Addressing the future of the industry, Permanent Vice Chairman of the Ho Chi Minh City People's Committee, Mr. Nguyen Loc Ha, emphasized that the MICE market is evolving rapidly. International organizers now prioritize the quality of experience, technological integration, green initiatives, and social responsibility.

"The city must transition from a mindset of increasing the number of events to enhancing the value of each event and the overall competitiveness of the destination," Mr. Ha said. He added that turning MICE into a primary economic driver requires seamless coordination between government agencies, airlines, accommodation providers, and event organizers.

To further support this trajectory, the City People’s Committee is currently drafting a resolution to establish specific support mechanisms for developing tourism services, products, and activities across the city. This policy is expected to provide the necessary legal and financial framework to elevate the city’s status as a leading MICE destination in Southeast Asia.

VnEconomy-Tường Bách

]]>HCM City records strong economic growth in first eight monthsFDI attraction hitting over $10 billion, up 167.3% year-on-year.Sun, 06 Sep 2026 00:10:00 GMThttps://en.vneconomy.vn/hcm-city-records-strong-economic-growth-in-first-eight-months.htmhttps://en.vneconomy.vn/hcm-city-records-strong-economic-growth-in-first-eight-months.htmBiz TravelerFDI attraction hitting over $10 billion, up 167.3% year-on-year.

Ho Chi Minh City’s economy recorded strong growth across several key sectors in the first eight months of 2026, with foreign direct investment (FDI) reaching more than $10.06 billion, up 167.3% year-on-year, according to the municipal Department of Finance.

Total retail sales of goods and consumer service revenue exceeded VND1.3 quadrillion ($49.4 billion), representing a 13.7% increase from the same period last year.

The tourism sector also posted robust growth, welcoming 7.77 million international visitors, up 38.5% year-on-year, along with 35.49 million domestic tourists.

Industrial production continued its positive trajectory, with the Index of Industrial Production (IIP) rising 10.8%. The processing and manufacturing sector remained the key driver of industrial growth.

The city’s export turnover reached $65.83 billion during the eight-month period, an increase of 7.82% year-on-year, while imports stood at $72.69 billion, up 11.86%.

For 2026, the city has set an ambitious target of achieving annual gross regional domestic product (GRDP) growth of more than 10%.

-Hong Vinh

]]>Vietnam welcomes nearly 16 million international visitors in 8MThe country targeting 25 million international visitors in 2026.Sat, 05 Sep 2026 01:10:00 GMThttps://en.vneconomy.vn/vietnam-welcomes-nearly-16-million-international-visitors-in-8m.htmhttps://en.vneconomy.vn/vietnam-welcomes-nearly-16-million-international-visitors-in-8m.htmBiz TravelerThe country targeting 25 million international visitors in 2026.

Vietnam welcomed nearly 16 million international visitors in the first eight months of 2026, up 14.4% from the same period last year and equivalent to 63.6% of the country’s full-year target, according to the National Statistics Office (Ministry of Finance).

In August alone, the country received nearly 2 million international arrivals, representing an 18.4% year-on-year increase.

Asia remained Vietnam’s largest source market, accounting for approximately 11.8 million visitors, or nearly 74% of the total international arrivals during the eight-month period. Europe recorded the most notable growth among regions, with around 2.68 million visitors.

Among Vietnam’s 10 largest source markets, China ranked first with 3.54 million visitors, accounting for about 22.3% of the total. The Republic of Korea followed with approximately 2.76 million, or 17.3%.

Together, the two markets contributed more than 6.3 million visitors, equivalent to nearly 40% of Vietnam’s total international arrivals in the first eight months.

Russia ranked third, with more than 1 million visitors, representing an estimated 165.7% increase from the same period in 2025.

The results for the first eight months indicate that Vietnam’s international tourism sector is maintaining strong growth in both visitor numbers and market diversity. With nearly 16 million international arrivals already recorded and the peak travel season approaching at the end of the year, the sector is well positioned to build further momentum and move closer to its target of 25 million international visitors in 2026.

-Tường Bách

]]>Retail and service revenue up 13.3 percent in Jan-AugBalanced recovery and robust growth across retail, accommodation, catering, and travel services have driven dynamic expansion in Vietnam’s services sector.Thu, 03 Sep 2026 09:30:00 GMThttps://en.vneconomy.vn/retail-and-service-revenue-up-133-percent-in-jan-aug.htmhttps://en.vneconomy.vn/retail-and-service-revenue-up-133-percent-in-jan-aug.htmBiz TravelerBalanced recovery and robust growth across retail, accommodation, catering, and travel services have driven dynamic expansion in Vietnam’s services sector.

Data released on September 3 by the National Statistics Office (Ministry of Finance) shows that total retail sales of goods and consumer service revenue reached over VND5.23 quadrillion ($200.6 billion) in the first eight months of 2026, up 13.3 percent year-on-year.

In specific terms, the state agency reported that retail sales of goods during the eight-month period were estimated at VND3.94 quadrillion ($151.1 billion), accounting for 75.4 percent of total sales and increasing 12.8 percent year-on-year.

By locality, several major provinces and cities recorded impressive retail growth compared to the same period last year.

Da Nang led the expansion with a 14.2 percent increase, followed by Quang Ninh at 13.9 percent. Can Tho and Hai Phong both posted 13.1 percent growth, while Hanoi and Ho Chi Minh City grew by 12.8 percent and 12.2 percent, respectively.

Alongside strong purchasing power for consumer goods, accommodation, food services, and travel sectors experienced significant acceleration.

Revenue from accommodation and catering services reached VND670.3 trillion ($25.7 billion) in the eight-month period, representing 12.8 percent of total retail and service revenue and climbing 16.4 percent year-on-year.

Key tourist destinations experienced sharp growth in accommodation and food service revenue. Da Nang led with a 21.4 percent surge, followed by Khanh Hoa 20.4 percent, Hue 20.2 percent, and Lam Dong 19.5 percent.

Other strong performers included Thanh Hoa up 17.5 percent, Hai Phong 16.8 percent, Can Tho 16.5 percent, Hanoi 14.4 percent, Ho Chi Minh City 13.9 percent, and Ca Mau 13.2 percent.

A major catalyst driving the broader service sector’s growth was the powerful rebound in tourism. Travel revenue in the eight-month period was estimated at VND68.7 trillion ($2.6 billion), accounting for 1.3 percent of the total and surging 17.1 percent year-on-year, underscoring tourism’s role as an essential engine of economic vitality.

This growth was strongly bolstered by international tourism. In January-August, foreign arrivals reached 15.9 million, up 14.4 percent year-on-year, underscoring tourism’s role as an essential economic driver.

-Vu Khue

]]>Tourism is expected to contribute 10-12 percent of GDP by 2030Under a new resolution of the Politburo, Vietnam targets 45-50 million international visitors and 160 million domestic tourists by 2030.Wed, 02 Sep 2026 05:10:00 GMThttps://en.vneconomy.vn/tourism-is-expected-to-contribute-10-12-percent-of-gdp-by-2030.htmhttps://en.vneconomy.vn/tourism-is-expected-to-contribute-10-12-percent-of-gdp-by-2030.htmBiz TravelerUnder a new resolution of the Politburo, Vietnam targets 45-50 million international visitors and 160 million domestic tourists by 2030.

General Secretary of the Communist Party of Vietnam Central Committee and President To Lam recently signed Resolution 26-NQ/TW of the Politburo on the development of Vietnam’s tourism industry as a spearhead economic sector in the new era, with the industry expected to contribute 10-12 percent  and 14-15 percent of GDP by 2030 and 2045, respectively .

According to the new resolution, Vietnam aims to become one of Southeast Asia's leading tourism destinations in terms of scale and growth, attracting 45-50 million international visitors and serving 160 million domestic tourists by 2030, and then to rank among the world's 30 most competitive tourism economies, attracting 70 million international visitors by 2045.

The resolution calls for the development of high-quality, smart, green and innovative tourism that is deeply rooted in national cultural identity and competitive both regionally and internationally.

The resolution highlighted tourism's role in generating stronger spillover effects across the economy, contributing to growth, innovation, cultural industries and national soft power while promoting sustainable development.

According to the resolution, tourism  is expected to generate total revenue of $80-90 billion, with priority given to attracting visitors who spend more and stay longer.

The country plans to develop three major tourism growth poles in Hanoi, HCM City and Da Nang, together with 10 key tourism centers and 20 national tourism areas.

The resolution also sets a target of approximately 1.5 million tourist accommodation rooms and an industry workforce of around 2.3 million direct employees and 3.5 million indirect workers.

Vietnam will also establish a national smart tourism ecosystem, including a national tourism database and a national digital tourism platform, the resolution noted.

Under the resolution, a major policy shift is the move away from a tourism model that primarily focuses on increasing visitor numbers and exploiting resources towards one that focuses  on quality, efficiency, higher added value and distinctive visitor experiences.

The resolution calls for a transition from conventional administrative management to management of an integrated tourism service ecosystem. Tourism development is also to be closely integrated with economic, cultural, environmental, national defense and security, and international integration strategies.

Policies will support emerging tourism-related models, including the sharing economy, digital-platform businesses, the night-time economy, riverfront and coastal economies, and integrated tourism, cultural, sports and entertainment complexes, according to the resolution.

It also calls for research into a value-added tax refund mechanism to encourage shopping tourism, as well as regulations governing cross-border online tourism platforms.

Under the resolution, public-private partnerships are to be expanded in the preservation, management and sustainable exploitation of destinations of special value, while strategic investors will be encouraged to participate in tourism infrastructure and major tourism projects.

Visa and entry policies are to be further reformed, including broader visa exemptions and more flexible arrangements for key markets, in order to attract higher-spending and longer-staying visitors, the resolution stated.

Financial resources for tourism development will also be strengthened through the tourism development support fund, investment funds, credit guarantees and preferential loans, including interest-rate support for green and sustainable tourism projects.

The resolution places strong emphasis on developing multimodal transport infrastructure connecting international gateways with major economic regions, tourism centers and national tourism areas.

Accordingly, priority will be given to aviation, railways, inland waterways, seaports and marinas, as well as convention and exhibition centers, cultural facilities and digital infrastructure.

Vietnam will improve its capacity to receive large cruise ships and encourage the development of large-scale resorts and integrated tourism, cultural, sports, entertainment and shopping complexes.

The resolution identifies Hanoi, HCM City, Da Nang, heritage cities and Phu Quoc island  as important tourism growth poles and centers.

The country will diversify tourism products, prioritizing cultural tourism associated with cultural industries, heritage and the night-time economy; marine and island tourism; mountain and forest ecotourism; waterway and high-end rail tourism; medical and wellness tourism; sports tourism; meetings, incentives, conferences and exhibitions (MICE); shopping; cuisine; and community-based tourism, it noted.

The resolution  encourages localities to develop distinctive tourism products while strengthening links among travel agencies, transport operators, accommodation providers and other service businesses.

Such linkages are expected to increase domestic value creation and enable Vietnamese tourism enterprises to participate more deeply in global tourism value chains.

Tourism promotion will be coordinated at the national level and closely linked with Vietnam's national image, culture, people and investment environment, the resolution added.

-Khanh Chi

]]>Tourism and exports drive Hue’s economic growth in first 8 monthsThe central city#39;s export turnover hit approximately $1.15 billion, representing a 16.8% year-on-year increase.Sat, 29 Aug 2026 00:30:00 GMThttps://en.vneconomy.vn/tourism-and-exports-drive-hues-economic-growth-in-first-8-months.htmhttps://en.vneconomy.vn/tourism-and-exports-drive-hues-economic-growth-in-first-8-months.htmBiz TravelerThe central city's export turnover hit approximately $1.15 billion, representing a 16.8% year-on-year increase.

During the first eight months of 2026, the economy of Hue city in central Vietnam continued to record positive signals as tourism experienced robust growth, while industrial production and exports maintained their upward momentum.

At the August regular meeting organized by the City People’s Committee on August 26 to evaluate the socio-economic situation, the City Department of Finance reported that the city welcomed an estimated 5.82 million visitors during the eight-month period, a 26.4% increase over the same period last year. Of this total, international arrivals reached nearly 1.76 million, surging by 35.1%. Tourism revenue is estimated at VND13.79 trillion ($528.5 million), an impressive increase of approximately 60%.

Commercial activities also sustained their growth trajectory. Total retail sales of goods and consumer service revenue reached an estimated VND50.955 trillion ($1.95 billion), up 18.9%. Export turnover hit approximately $1.15 billion, representing a 16.8% year-on-year increase.

Industrial production continues to play a vital role in economic growth. The Index of Industrial Production (IIP) for the first eight months is estimated to have risen by 10.3%, with the processing and manufacturing sector specifically growing by 14.3%.

Total realized investment capital in the area during the period reached an estimated VND25.478 billion (over $977,000), a 15.1% increase compared to the same period last year. This indicates continued expansion within the investment and corporate sectors.

Alongside these positive results, Hue City still faces several challenges, most notably the progress of public investment disbursement.

According to Mr. La Phuc Thanh, Director of the City Department of Finance, the city has successfully resolved difficulties and obstacles for 168 out of 177 projects, achieving a rate of 95%. This includes 59 non-budget projects and 109 public investment projects.

However, as of August 21, the city had only disbursed more than VND2,351 trillion ($90 million), equivalent to just 37.6% of the total  annual capital plan assigned by the Prime Minister.

VnEconomy-Nguyen Thuan

]]>Vietnam, Laos and Cambodia promote tourism cooperationThe three neighboring countries have adopted a Joint Action Plan on Tourism Cooperation for 2026-2028, under which they will promote joint tourism products, strengthen connectivity and facilitate travel and transport between the three destinations.Thu, 27 Aug 2026 23:10:00 GMThttps://en.vneconomy.vn/vietnam-laos-and-cambodia-promote-tourism-cooperation.htmhttps://en.vneconomy.vn/vietnam-laos-and-cambodia-promote-tourism-cooperation.htmBiz TravelerThe three neighboring countries have adopted a Joint Action Plan on Tourism Cooperation for 2026-2028, under which they will promote joint tourism products, strengthen connectivity and facilitate travel and transport between the three destinations.

Vietnam’s Ministry of Culture, Sports and Tourism hosted the first Cambodia-Laos-Vietnam (CLV) Tourism Ministers’ Conference in Ho Chi Minh City on August 26, officially launching a high-level mechanism for tourism cooperation among the three neighboring countries.

Vietnamese Minister of Culture, Sports and Tourism Lam Thi Phuong Thanh said the conference marked the formal start of cooperation among the three tourism ministers, aiming to make tourism development more effective and substantive.

The meeting also concretised an agreement reached by the three countries’ prime ministers to establish a cooperation mechanism to implement the “One Journey, Three Destinations” initiative, which seeks to promote cross-border tourism and encourage visitors to combine destinations in the three countries.

The ministers adopted a Joint Action Plan on Tourism Cooperation for 2026-2028, under which  Vietnam, Laos and Cambodia will promote joint tourism products, strengthen connectivity and facilitate travel and transport between the three countries.

The countries also agreed to step up joint marketing and promotion and develop a shared tourism brand under the “One Journey, Three Destinations” model.

The action plan places particular emphasis on improving the capacity of tourism officials and sharing expertise and experience among the three countries.

The new framework is expected to deepen tourism links among the three countries and create more integrated travel experiences among them.

-Tuong Bach

]]>HCMC International Travel Expo 2026 expected to further boost tourismThe expo, scheduled for August 27-29, is expected to bring together more than 260 international buyers and over 500 tourism companies and brands, with more than 21,000 business-to-business meetings scheduled.Tue, 25 Aug 2026 09:00:00 GMThttps://en.vneconomy.vn/hcmc-international-travel-expo-2026-expected-to-further-boost-tourism.htmhttps://en.vneconomy.vn/hcmc-international-travel-expo-2026-expected-to-further-boost-tourism.htmBiz TravelerThe expo, scheduled for August 27-29, is expected to bring together more than 260 international buyers and over 500 tourism companies and brands, with more than 21,000 business-to-business meetings scheduled.

The 2026 International Travel Expo Ho Chi Minh City (ITE HCMC) will take place from August 27 to 29 at the Saigon Exhibition and Convention Center (SECC), according to the Ho Chi Minh City Department of Tourism.

The expo is expected to bring together more than 260 international buyers and over 500 tourism companies and brands, with more than 21,000 business-to-business meetings scheduled.

The scale of the event is expected to help local tourism businesses gain direct access to international markets while creating opportunities to develop new tourism products and attract new visitor segments.

Major international travel and tourism groups participating in the expo include TUI Group, DERTOUR, Flight Centre Travel Group, Trip.com, Goway, Thomas Cook, Ignite Travel Group, Remote Lands and Uniworld TTC. The event will also feature companies specialising in MICE tourism, conferences and events, as well as multinational corporations from various sectors.

Held just ahead of Vietnam’s National Day holiday on September 2, ITE HCMC is expected to provide an additional boost to tourism demand.

In the first eight months of 2026, Ho Chi Minh City welcomed 7.77 million international visitors, up 38.5% year on year. Tourism revenue reached nearly VND260 trillion ($9.88 billion), an increase of 48.8%.

-Tường Bách

]]>Dong Nai city targets $454mln in tourism revenue by 2030The southern city expects to welcome 11.5 million visitors by 2030.Mon, 24 Aug 2026 23:10:00 GMThttps://en.vneconomy.vn/dong-nai-city-targets-454mln-in-tourism-revenue-by-2030.htmhttps://en.vneconomy.vn/dong-nai-city-targets-454mln-in-tourism-revenue-by-2030.htmBiz TravelerThe southern city expects to welcome 11.5 million visitors by 2030.

Southern Dong Nai city has set a target of welcoming 11.5 million visitors and achieving tourism revenue of VND11.95 trillion ($454 million) by 2030.

The goal is part of a Resolution outlining plans to develop tourism into a major economic sector and positioning the city as a leading tourism destination in the country's southeastern and southern regions by 2030.

The Resolution, which has been freshly approved by the city’s Party Committee, aims to build Dong Nai into a high-quality, attractive and sustainable destination.

By 2035, the city aims to attract 20 million visitors, including 19.4 million domestic and 600,000 international tourists. Tourism service revenue is expected to reach VND24 trillion, with average annual growth of 15.4%.

To achieve these targets, Dong Nai plans to attract investment in priority areas, develop distinctive tourism products and diversify tourism offerings.

-Moc Dinh

]]>HORECFEX Vietnam 2026 highlights technology and innovation in hospitality and tourismThe two-day event in Da Nang city bringing together stakeholders to explore how technology and innovation can support the development of the hotel, restaurant and resort tourism sectors.Sat, 22 Aug 2026 00:40:00 GMThttps://en.vneconomy.vn/horecfex-vietnam-2026-highlights-technology-and-innovation-in-hospitality-and-tourism.htmhttps://en.vneconomy.vn/horecfex-vietnam-2026-highlights-technology-and-innovation-in-hospitality-and-tourism.htmBiz TravelerThe two-day event in Da Nang city bringing together stakeholders to explore how technology and innovation can support the development of the hotel, restaurant and resort tourism sectors.

The HORECFEX Vietnam 2026 International Conference opened in central Da Nang city on August 20, bringing together stakeholders to explore how technology and innovation can support the development of the hotel, restaurant and resort tourism sectors.

Speaking at the conference, Da Nang Vice Chairman of the People’s Committee Ho Quang Buu said that, following two previous editions in the city, HORECFEX had established itself as a reputable international forum for new ideas, advanced technology solutions and emerging trends in the hotel, restaurant, spa and resort tourism industries.

He expressed confidence that HORECFEX Vietnam 2026 would generate valuable connections, promote innovation in management models and strengthen the competitiveness of Vietnam’s tourism and service sectors.

He said the industry was at a favorable point to accelerate its transition from traditional operations to smart management, with technology becoming not merely a support tool but a core component of businesses’ competitive capacity and new growth models.

The two-day conference served as a bridge connecting government agencies, hospitality businesses, technology companies and startups, investors, and domestic and international organizations.

Mr. Buu said he hoped discussions and networking activities would lead to new partnerships, practical technology applications, technology transfers and investment opportunities, helping businesses expand their markets and drive innovation.

-Ngô Anh Văn

]]>Capital inflow drives expansion of HCMC’s hospitality and entertainment ecosystemBIG Investment Group Joint Stock Company (BIG) has announced a $5 million equity investment commitment from Brookland Group amp; Partners Limited, a global strategic private equity firm.Thu, 20 Aug 2026 10:40:00 GMThttps://en.vneconomy.vn/capital-inflow-drives-expansion-of-hcmcs-hospitality-and-entertainment-ecosystem.htmhttps://en.vneconomy.vn/capital-inflow-drives-expansion-of-hcmcs-hospitality-and-entertainment-ecosystem.htmBiz TravelerBIG Investment Group Joint Stock Company (BIG) has announced a $5 million equity investment commitment from Brookland Group Partners Limited, a global strategic private equity firm.

BIG Investment Group Joint Stock Company (BIG) has announced a $5 million equity investment commitment from Brookland Group Partners Limited, a global strategic private equity firm.

Brookland Group Partners Limited, headquartered in Dubai and Singapore, has deployed over $12 billion across 24 jurisdictions. The two parties officially signed their strategic cooperation agreement on August 7.

This marks BIG’s first successful international capital raise, occurring as the company prepares to transition from the UPCoM to the Ho Chi Minh City Stock Exchange (HOSE) by September 2026. This move to Vietnam’s main board will require BIG to adhere to more stringent standards regarding information disclosure, corporate governance, and free-float ratios.

The $5 million investment is structured as equity, meaning it will not incur debt on BIG’s balance sheet or dilute the ownership of existing shareholders. The investment is equivalent to approximately 38% of the group’s charter capital and is more than triple its projected 2025 after-tax profit of VND36.6 billion ($1.4 million).

This capital will serve as the primary funding source for BIG’s expansion into the hotel, FB, and entertainment sectors in central HCM City. Individual acquisitions and deals will be supported by separate funding arrangements upon completion.

In 2025, the country welcomed 21.2 million international visitors. The Government has set a target of 25 million international arrivals this year and 35 million by 2030, following a steady average growth rate of 10% per year since 2011.

The hospitality market is reflecting this momentum. Real estate consultancy JLL forecasts a sharp increase in hotel transactions this year, primarily within the 4- and 5-star segments in Hanoi and HCM City. According to JLL, foreign investors are seeking yields of 7–9% in Vietnam’s hotel assets—significantly higher than the 3–4% yields found in developed markets such as Japan and Australia.

HCM City, with a population of over 14 million, is striving to become one of Asia’s leading hubs for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism and the "night economy," with the Saigon River serving as the central axis for nightlife development.

Local tourism authorities acknowledge that the city currently faces a shortage of high-quality venues operating after 10 pm, and lacks large-scale entertainment complexes comparable to those in Singapore and Bangkok.

VnEconomy-Linh Ngọc

]]>Construction of waste-to-energy plant and resort commences in Nghe An provinceTotal investment capital of the two projects estimated at more than VND6.15 trillion ($234 million).Thu, 20 Aug 2026 10:00:00 GMThttps://en.vneconomy.vn/construction-of-waste-to-energy-plant-and-resort-commences-in-nghe-an-province.htmhttps://en.vneconomy.vn/construction-of-waste-to-energy-plant-and-resort-commences-in-nghe-an-province.htmBiz TravelerTotal investment capital of the two projects estimated at more than VND6.15 trillion ($234 million).

The Nghe An provincial People’s Committee, together with investors, broke ground on the Nghe An Waste-to-Energy Plant in Hai Loc Commune and held a technical groundbreaking ceremony for the La Brise Resort in Tan Mai Ward on August 19.

The two projects have a combined investment of more than VND6.15 trillion ($234 million).

The Nghe An Waste-to-Energy Plant is being developed by Galax JSC, a member of AMACCAO Group, with total investment exceeding VND4 trillion.

The plant will have a waste treatment capacity of 1,500 tons per day and generate 30 MW of electricity. It will apply advanced technology to process municipal solid waste, reduce landfill use and convert waste into energy.

Once completed, the facility is expected to be the largest waste-to-energy plant in central Vietnam and among the largest of its kind in the country.

Meanwhile, the La Brise Resort in Tan Mai Ward is being developed by Sunwin One-Member Co., Ltd. The project covers approximately 217.75 hectares and has total investment of VND2.15 trillion. It is scheduled for completion in the fourth quarter of 2029.

-Nguyen Thuan

]]>Lien Khuong International Airport resumes operations after six-month upgradeDuring the initial period after reopening, the airport in the Central Highlands is expected to handle around 36-40 flights per day and serve approximately 6,800 passengers daily.Wed, 19 Aug 2026 23:00:00 GMThttps://en.vneconomy.vn/lien-khuong-international-airport-resumes-operations-after-six-month-upgrade.htmhttps://en.vneconomy.vn/lien-khuong-international-airport-resumes-operations-after-six-month-upgrade.htmBiz TravelerDuring the initial period after reopening, the airport in the Central Highlands is expected to handle around 36-40 flights per day and serve approximately 6,800 passengers daily.

After nearly six months of suspension for upgrades, Lien Khuong International Airport in Lam Dong province in the Central Highlands officially resumed operations on August 19, restoring domestic services and gradually reopening international routes.

The airport was expected to handle 28 flights on its first day back in operation, with domestic services connecting Da Lat with Ho Chi Minh City, Hanoi, Da Nang, Vinh, Hai Phong and Can Tho.

Internationally, the Da Lat–Kuala Lumpur route is scheduled to resume in September, with four flights per week, while the Da Lat–Singapore route  in December 2026, with three flights per week.

The runway and taxiway upgrade project, invested in by Airports Corporation of Vietnam (ACV), has a total investment of more than VND1.032 trillion ($39 million).

Following the upgrades, Lien Khuong Airport will retain its 4D classification and continue to serve both civil and military operations, handling domestic and international flights. The upgraded airside infrastructure is capable of accommodating wide-body aircraft such as the Airbus A350 and Boeing 787, paving the way for further expansion of the airport’s route network.

During the initial period after reopening, the airport is expected to handle around 36-40 flights per day and serve approximately 6,800 passengers daily. Passenger throughput in the final four months of 2026 is projected to reach about 816,000.

-Dung Huynh

]]>Ministry demands clarification on VN34 flight incident in MunichVietnam Airlines must simultaneously review all aviation personnel training, operational, and maintenance processes, while strictly fulfilling the carrier#39;s obligations toward affected passengers.Tue, 18 Aug 2026 23:30:00 GMThttps://en.vneconomy.vn/ministry-demands-clarification-on-vn34-flight-incident-in-munich.htmhttps://en.vneconomy.vn/ministry-demands-clarification-on-vn34-flight-incident-in-munich.htmBiz TravelerVietnam Airlines must simultaneously review all aviation personnel training, operational, and maintenance processes, while strictly fulfilling the carrier's obligations toward affected passengers.

The Ministry of Construction (MoC) has issued a document requesting the Civil Aviation Authority of Vietnam (CAAV) and Vietnam Airlines to urgently implement measures related to the incident involving flight VN34, which occurred on August 15 at Munich International Airport, Germany.

Accordingly, the CAAV must immediately establish official communication channels and coordinate with aircraft accident investigation authorities and relevant agencies to gather information and participate in the investigation as prescribed.

The CAAV is also required to strengthen safety oversight regarding aviation personnel training, flight operations, and aircraft maintenance for all Vietnamese airlines. The agency must provide objective, comprehensive, and timely information regarding the incident to prevent false rumors that could cause public concern.

The MoC requested that the CAAV promptly report the findings of the German investigation authorities, as well as the corrective and preventive measures taken following the incident.

Regarding Vietnam Airlines, the ministry required the carrier to cooperate closely with German authorities, aircraft manufacturers, and engine manufacturers to serve the investigation and clarify the cause of the incident.

The airline must simultaneously review all aviation personnel training, operational, and maintenance processes, while strictly fulfilling the carrier's obligations toward affected passengers.

According to Vietnam Airlines, flight VN34 was scheduled to operate from Munich to Noi Bai (Hanoi), taking off at 1:57pm local time on August 15.

After takeoff, the aircraft issued warnings regarding a potential tail strike on the runway and tire pressure issues. The flight crew notified Air Traffic Control (ATC) and decided to return to Munich International Airport for a technical inspection.

After landing, the crew coordinated with ATC and ground staff to disembark all passengers via mobile stairs and move them safely into the terminal. The aircraft was then towed to a parking bay for inspection, evaluation, and investigation.

There were 271 passengers and 16 crew members on board. Everyone is safe, and no injuries were reported.

According to Annex 13 of the International Civil Aviation Organization (ICAO) on Aircraft Accident and Incident Investigation, the German investigation authority is the body responsible for investigating the cause of the incident occurring in Munich.

VnEconomy-Minh Kiệt

]]>Vietnamese airlines add 142,000 seats for National Day holidayThe capacity increase comes as domestic travel demand continues to rise following the peak summer season. Mon, 17 Aug 2026 23:40:00 GMThttps://en.vneconomy.vn/vietnamese-airlines-add-142000-seats-for-national-day-holiday.htmhttps://en.vneconomy.vn/vietnamese-airlines-add-142000-seats-for-national-day-holiday.htmBiz TravelerThe capacity increase comes as domestic travel demand continues to rise following the peak summer season.

Vietnamese airlines are adding flights and seats on domestic and international routes to meet rising travel demand during the five-day National Day holiday from August 29 to September 2.

Budget carrier Vietjet plans to add 82,000 seats, equivalent to around 400 flights, across its domestic and international network. From August 26 to September 5, the airline expects to operate more than 4,400 flights.

Additional flights will focus on routes connecting Hanoi and Ho Chi Minh City with major economic and tourism hubs and popular destinations, including Da Nang, Nha Trang, Phu Quoc, Hue and Da Lat.

Meanwhile, Vietnam Airlines Group will add around 60,000 seats, bringing total capacity across its network during the holiday period to nearly 725,000 seats. The group plans to operate more than 3,600 flights, up 25% from the same period last year.

The additional capacity will be concentrated on routes linking Hanoi and Ho Chi Minh City with destinations expected to see strong demand, such as Da Nang, Cam Ranh, Hue, Da Lat and Phu Quoc.

The capacity increase comes as domestic travel demand continues to rise following the peak summer season. 

Together, the two major airline groups will add around 142,000 seats during the peak travel period.

-Dan Tien

]]>EWEC-Da Nang 2026 trade, tourism and investment fair opensThe event has evolved beyond a conventional product exhibition into a platform for promoting the economic, investment, trade and tourism potential of localities along the East-West Economic Corridor.Fri, 14 Aug 2026 01:00:00 GMThttps://en.vneconomy.vn/ewec-da-nang-2026-trade-tourism-and-investment-fair-opens.htmhttps://en.vneconomy.vn/ewec-da-nang-2026-trade-tourism-and-investment-fair-opens.htmBiz TravelerThe event has evolved beyond a conventional product exhibition into a platform for promoting the economic, investment, trade and tourism potential of localities along the East-West Economic Corridor.

The East-West Economic Corridor-Da Nang 2026 International Trade, Tourism and Investment Fair (EWEC-Da Nang 2026) opened on August 12, attracting nearly 250 booths from 108 organisations and businesses.

This year’s fair also features a 90sq.m food area operated by the city’s culinary association, showcasing local cuisine and cultural experiences.

With its expanding scale and scope, EWEC-Da Nang 2026 has evolved beyond a conventional product exhibition into a platform for promoting the economic, investment, trade and tourism potential of localities along the East-West Economic Corridor.

The event provides businesses, investors and organisations with opportunities to seek partners, expand cooperation and strengthen economic links between Vietnamese localities and businesses and countries along the corridor and across ASEAN.

Da Nang is showcasing a range of products and investment opportunities through a dedicated exhibition area. These include OCOP products, local specialties, industrial products, machinery and equipment, and outstanding rural industrial products.

The city is also promoting cultural and tourism services and introducing investment projects in industrial parks, industrial clusters and economic zones.

The diverse range of products and projects is expected to boost trade connections while helping Vietnamese businesses access international markets and attract investment into key industries.

-Ngô Anh Văn

]]>Vietnam rises to fourth among Asian destinations sought by European touristsVietnam also ranking among the three Asian destinations recording the fastest growth in interest among European travellers, according to a ranking recently released by digital travel platform Agoda.Wed, 12 Aug 2026 08:30:00 GMThttps://en.vneconomy.vn/vietnam-rises-to-fourth-among-asian-destinations-sought-by-european-tourists.htmhttps://en.vneconomy.vn/vietnam-rises-to-fourth-among-asian-destinations-sought-by-european-tourists.htmBiz TravelerVietnam also ranking among the three Asian destinations recording the fastest growth in interest among European travellers, according to a ranking recently released by digital travel platform Agoda.

Vietnam has risen one place to become the fourth most-searched Asian destination among European travellers for summer 2026, according to a ranking recently released by digital travel platform Agoda.

The ranking is based on accommodation search data collected from April to June for trips taking place in July and August. Thailand retained the top spot, followed by Indonesia and Japan, while Malaysia rounded out the top five.

Vietnam also ranked among the three Asian destinations recording the fastest growth in interest among European travellers, with searches increasing 12% year on year. It was surpassed only by India, up 14%, and South Korea, up 13%.

The strong growth indicates that European travellers are increasingly seeking new and diverse experiences beyond Asia’s more established destinations.

By source market, Germany currently leads in searches for accommodation in Vietnam, overtaking France, which ranked first during the same period last year. The UK ranked third, followed by the Netherlands and Russia.

Vietnam also recorded notable growth in interest from several emerging European markets, suggesting that its appeal is expanding beyond traditional source markets.

-Minh Anh

]]>Australian tourists to Vietnam up 22.5% in 7MAustralian arrivals reaching approximately 397,000 in the first 7 months of 2026, representing a 22.5% increase from the same period last year.Tue, 11 Aug 2026 07:12:00 GMThttps://en.vneconomy.vn/australian-tourists-to-vietnam-up-225-in-7m.htmhttps://en.vneconomy.vn/australian-tourists-to-vietnam-up-225-in-7m.htmBiz TravelerAustralian arrivals reaching approximately 397,000 in the first 7 months of 2026, representing a 22.5% increase from the same period last year.

Australia remains among the top 10 source markets for international visitors to Vietnam, with tourist arrivals growing significantly faster than the overall market.

Australian tourists arriving in Vietnam in the first 7 months of 2026 reached approximately 397,000, representing a 22.5% increase from the same period last year.

According to an Austrade report cited by travel companies, Australian tourists spend around AUD5,600–6,200 ($3,660–4,050) per trip to Vietnam. Their trips typically last seven to 12 days, with demand spanning cultural and nature experiences as well as leisure and resort holidays.

Official Australian statistics also showed that the number of Australians visiting Vietnam rose 16.2% in the 12 months to May 2026.

Meanwhile, Australian travel company Luxury Escapes said Vietnam is experiencing a “super surge” in demand. Bookings for Vietnam tours in July increased 64% year on year, highlighting the country’s growing appeal among Australian travellers.

The strong growth is expected to create further opportunities for Vietnam’s tourism sector, particularly in high-value travel products and longer-stay tourism targeting the Australian market.

-Tường Bách

]]>Quang Tri province attracts $1.05bln in investment capital in 7MThe central province#39;s authorities have approved investment policies for 41 projects in the first seven months of 2026. Sun, 09 Aug 2026 23:00:00 GMThttps://en.vneconomy.vn/quang-tri-province-attracts-105bln-in-investment-capital-in-7m.htmhttps://en.vneconomy.vn/quang-tri-province-attracts-105bln-in-investment-capital-in-7m.htmBiz TravelerThe central province's authorities have approved investment policies for 41 projects in the first seven months of 2026.

Investment attraction emerged as a key highlight of central Quang Tri province in the first seven months of 2026 with investment policies approved for 41 new projects with a combined registered capital of over VND27.55 trillion ($1.05 billion), according to the provincial People’s Committee.

Industrial production also maintained strong growth in the period, with the Index of Industrial Production (IIP) rising 11.4% year-on-year, reflecting a continued recovery in the manufacturing sector.

Meanwhile, trade, services and tourism sustained positive momentum. Total retail sales of goods increased 11.8% from a year earlier, while import-export turnover exceeded $1.6 billion, up 3.5%.

Tourism remained a bright spot, with more than 7.4 million visitors arriving in the province during the period, an increase of over 13% year-on-year. Tourism revenue was estimated at more than VND8.56 trillion.

-Nguyễn Thuấn

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