The 2025 Shopping Season will be held in Ho Chi Minh City until the end of this year to promote consumption demand, according to the municipal Department of Industry and Trade.

The program includes two phases. The first phase will last from June 15 to September 15, and the second will run from November 15 until the end of the year.

More than 10,000 businesses across various sectors will offer a wide range of promotional deals to attract customers — particularly targeting workers in industrial parks and export processing zones, as well as shoppers at major malls and city-wide events.

The department director Nguyen Nguyen Phuong said the city will tighten management over the program to ensure information transparency and product quality and origins to protect consumers’ rights.