Be, the on-demand multi-service consumer platform, has signed a cooperative agreement with VinFast and the Cake by VPBank digital bank to encourage Be bike drivers to migrate from gasoline to electric vehicles (EVs).

Thousands of Be drivers will directly benefit from VinFast’s support policies and have the opportunity to access optimal financial solutions from Cake by VPBank.

The first phase of cooperation will see VinFast assist Be drivers in switching from gasoline motorbikes to VinFast Feliz S e-bikes by offering a 4 per cent discount. Be drivers will also benefit from other VinFast stimulus initiatives under the company’s general policy.

Meanwhile, Cake by VPBank digital bank will offer Be drivers cutting-edge digital financing options to buy a VinFast Feliz S at 0 per cent interest. Loan applications and approvals can be completed online in minutes, without visiting a bank.

Ms. Ho Thanh Huong, CEO of VinFast Vietnam, said the cooperation between VinFast, Be Group, and Cake by VPBank gives Be drivers the opportunity to own and use smart, modern, and environmentally-friendly e-bikes at optimal cost through simple and convenient procedures. “This cooperation will give customers access to safe and refined transportation alternatives, contributing directly to the government’s net-zero carbon emission target by 2050,” she added.

According to Ms. Vu Hoang Yen, CEO of Be Group, the initial phase of cooperation, working with one of Vingroup’s partners, the Green and Smart Mobility JSC, yielded many positive outcomes. In particular, the total number of electric taxi trips saw steady growth in August, representing 6 per cent of all car trips on the Be platform compared to an average 2-5 per cent EV trip contribution of other ride-hailing platforms.

“Be hopes and expects to promote the plan to achieve the greater objective of popularizing the practice of utilizing green cars for Be drivers and encouraging the growth of green transportation across the country,” said Ms. Yen. “Be will keep introducing products and services that are more suited to the demands of Vietnamese consumers in the future.”

Mr. Nguyen Huu Quang, CEO of Cake, believes that while this initiative brings fast and creative financing solutions to drivers, it could also be the start of development strategies of all kinds between Vietnam’s top financial, technology, and manufacturing firms to promote comprehensive digital services, popularize EVs, and foster environmental protection. “Cake will keep working with VinFast to research the best financing options for customers looking to acquire electric automobiles,” he added.

The e-bike market in particular and EVs in general in Vietnam are currently showing great development potential, after the government set a goal of bringing net emissions to zero by 2050.

According to data from the Ministry of Industry and Trade, e-bike sales in Vietnam have increased by about 30-35 per cent in recent years, making Vietnam the largest e-bike market in ASEAN and the second-largest in the world, just behind China.

The cooperative agreement between Be Group, VinFast, and Cake by VPBank will further promote green transformation trend in transportation, making a practical contribution to Vietnam’s common goal.