By bridging healthcare, hospitality, and imperial heritage, a new collaborative ecosystem in Hue aims to deliver high-quality wellness experiences and extend stays for domestic and international travelers.
Experts and local insights gathered at a workshop to finalize a national scheme building an authentic, high-quality, and globally competitive wellness tourism ecosystem by 2030.
Vietnam aiming to welcome 27 million international visitors and 153 million domestic tourists in 2026, assuming tourism maintains its positive momentum and the impacts of conflicts in the Middle East are resolved soon.
The strong repeat-visitor rate highlights the central city’s growing appeal among international travellers and reinforces its position as one of Vietnam’s leading tourism destinations.
Given the current growth trajectory, total Russian tourist arrivals in Vietnam for the full year 2026 are projected to reach a historic record of 1.5 million