Parata Air will offer preferential aviation services to KoCham members while both sides work to stimulate market demand by enhancing connectivity between the aviation and tourism sectors.
Vietnam has now restored visitor and domestic travel numbers to pre-pandemic levels, but structural weaknesses in foreign source markets, value creation, and branding threaten the long-term resilience of its tourism industry.
Under the new arrangement, Chinese tourists can use Alipay - a member wallet of Ant International - to scan VIETQRGlobal codes and make direct payments at merchants within NAPAS’ network across Vietnam.