Actual business conditions in Q4 2025 significantly outperformed previous expectations. In the Q3 2025 survey, only 56% of businesses predicted that conditions in Q4 would be positive.
Vietnam’s tropical fruits are moving up the beverage value chain, with THABICO showcasing processed ingredients for global manufacturers, worldwide demand.
Online spending now accounts for approximately 48% to 50% of total monthly expenditures, primarily focused on food, Tet gifts, decorations, and household products.