Vietnam MarTech Day 2024 opened in Hanoi on November 1, connecting industry leaders, discovering cutting-edge technologies, and unlocking the secrets to marketing success.

With the theme, "Fusion to Future"", the event explored the latest trends and sustainable strategies shaping the Vietnamese MarTech landscape.

Building on the success of the previous events organized annually since 2018, the event brought together key stakeholders from businesses, government agencies, and non-governmental organizations leading the field of mar-tech in Vietnam to engage in discussions and advocate for sustainable practices and initiatives.

It also acted as a platform to enhance cooperation and innovation between Vietnamese business communities and promote Vietnamese development through expertise sharing and technology initiatives.

On this occasion, the Vietnam MarTech Network officially launched the Vietnam MarTech Report 2024, which provides an insight into the MarTech landscape in Vietnam and practical experience of experts in the field.

The report resulted from cooperation between over 100 experts in digitalization, marketing, e-commerce, technology, customer experience and AI, from 30 countries and territories in the world, including Vietnam, Japan, Australia, Russia, Singapore, Thailand and Malaysia.

The number of Vietnamese MarTech companies in the global Martech Map increased from 20 in 2023 to nearly 100 this year.