After successfully partnering with VinFast, OKXE has joined hands with Yadea - China’s top electric motorcycle brand - to expand its distribution portfolio and strengthen its strategy to build a green vehicle ecosystem in Vietnam.
As Vietnam’s pioneering motorcycle e-commerce platform, OKXE has officially become a distributor of Yadea electric motorcycles, a brand that currently leads the global electric motorcycle market. The move follows its collaboration with VinFast and reflects OKXE’s ambition to create a multi-brand two-wheeler ecosystem through an Online Merge Offline (OMO) model, aiming for a greener, more convenient, and sustainable mobility future.
According to Frost & Sullivan, Yadea is the world’s number-one electric vehicle brand in terms of sales, with more than 14 million units sold globally in 2023, accounting for over 16% of the global electric motorcycle market share. The brand is now present in more than 90 countries, with Southeast Asia identified as a key strategic market in its international expansion.
In Vietnam, the partnership between OKXE and Yadea was officially launched with the opening of Yadea OKXE Tay Ho at 679 Lac Long Quan, Tay Ho Ward, Hanoi. The location serves not only as a sales point but also as a showroom, test-ride experience center, and community hub for electric vehicle users - all under the OKXE Station model, aligned with its OMO strategy.
All Yadea models distributed on the OKXE platform are officially authorized, giving customers access both online and offline, with transparent policies, full warranties, and professional consultation. The OKXE Tay Ho Station is designed to offer test rides, expert advice, and value-added services, providing a distinct experience compared to traditional showrooms.
Notably, this is OKXE’s first electric vehicle station in Hanoi. In the near future, OKXE plans to install free EV charging stations at this site and launch Hanoi’s first Yadea user club, fostering a vibrant community and promoting green mobility culture in urban areas.
An OKXE representative said: “This is not just about business expansion; it marks an important milestone in our journey to promote green mobility in Vietnam. Our goal extends beyond serving individual customers - we aim to support businesses and organizations in transitioning to electric vehicles conveniently and sustainably.”
Previously, OKXE successfully distributed a range of VinFast electric motorcycles, helping Vietnamese consumers access high-quality EVs through its online platform. The new partnership with Yadea further reinforces OKXE’s position not only as an OMO platform but also as an emerging, comprehensive mobility ecosystem that connects technology, products, services, and communities.
According to the Ministry of Transport and the Vietnam Association of Motorcycle Manufacturers (VAMM), Vietnam’s electric motorcycle adoption rate is growing by around 30% annually. Most users are young, aged 18 to 35, prioritizing cost-effective, eco-friendly, and tech-integrated vehicles.
The Vietnamese government has also set a target that by 2030, at least 50% of personal vehicles in major cities will use clean energy, with electric motorcycles identified as a key solution. These market dynamics and policy directions present major opportunities for OKXE to strengthen its pioneering role in the green mobility movement.
Looking ahead, OKXE plans to expand its OKXE Station network, collaborate with more reputable electric vehicle brands, and introduce additional free charging stations for customers. With the mission “Supporting Your Driving Life,” OKXE is evolving beyond a marketplace, becoming a true mobility companion for Vietnamese users.
Google translate