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Learning from the customer journey

Learning from the customer journey

Vietnam’s retail market is booming, but changing consumer behavior, omnichannel commerce, and AI are redefining how brands compete.
Pressure from AI speed

Pressure from AI speed

The introduction of Amazon Web Services’ first Local Zone in Hanoi brings low-latency cloud infrastructure to Vietnam as demand for AI, digital transformation, and local data processing continues to accelerate.
Fashioning the urban future

Fashioning the urban future

As Vietnam’s cities expand rapidly, Transit-Oriented Development is emerging as a new growth model that combines transportation, urban experiences, and sustainable economic development.
A structured family business journey

A structured family business journey

Vietnamese family businesses are entering a new phase of growth, but PwC believes their long-term success will depend on strengthening governance, embracing innovation, and preparing the next generation of leaders.
E-commerce tops list of "hotspots" for disputes

E-commerce tops list of "hotspots" for disputes

Beyond e-commerce, several other service and consumer goods sectors recorded high dispute levels, such as tourism and restaurants, household electronics, consumer credit, healthcare and medical services, and air transportation among others.

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