$5.9 bln projected for Vietnam’s growing BNPL market
‘Buy Now, Pay Later’ is still an emerging trend in Vietnam but further growth seems certain.
Buy-now-pay-later holds promise in Vietnam
According to Research & Market, buy-now-pay-later (BNPL) services hold great potential in Vietnam. The service is expected to reach more than $1.1 billion this year, up 126.4 per cent compared to 2021, and $10.5 billion by 2028, an increase of 21-fold against 2021.