HCM City shifts to product-driven tourism promotion
A central initiative of the campaign is standardizing the brand identity guidelines for “Vibrant Ho Chi Minh City” to ensure consistency across government bodies, tourism enterprises, and partners.
Toward a more competitive, higher-value, and sustainable tourism
A recent expo heard of the trends Vietnam should focus on to turn its appeal as a tourist destination into a broader development opportunity for the sector.
Vietnam Medical Tourism Alliance launched
The alliance aiming to promote Vietnam as a leading global hub for integrated medical tourism.