Vietnam’s e-commerce market records strong growth in first half of 2026
Total gross merchandise value (GMV) on four major e-commerce platforms in Vietnam — Shopee, TikTok Shop, Lazada and Tiki - reaching $10-11.1 billion.
Tiki raises $258mln in funding round
Leading e-commerce platform Tiki recently raised $258 million in a funding round led by AIA, which will be used to prepare for an initial public offering (IPO) in the US, helping it increase foreign investment in technology in Vietnam.
E-commerce platforms seeing orders rise
The volume of orders placed on e-commerce platforms has increased significantly in Vietnam since social distancing and quarantining were introduced. Tiki has sold 10 tons of vegetables and taken 10,000 orders for essential products each day. Demand for essential products on Shopee reached 30 tons a day. Average consumption of vegetables and processed food on Lazada was 5-10 tons a day. Voso and Postmart, with advantages in logistics, offered both online and offline price stabilization sales and ensured delivery to many areas.