Tag: Vietnamese consumers

One in four online shoppers in Vietnam is now classified as a “Savvy Shopper,” spending 44 percent more monthly than general consumers - outpacing the Southeast Asian average of 31 percent and ranking second regionally behind the Philippines, according to the latest report.

As Vietnam’s domestic cosmetics brands post record online sales, proven transparency, not marketing reach, will decide who can maintain that growth.

Inflation considered the leading risk for consumers.