Interconnected assistance
AI is becoming a lot more involved in customer interactions and the purchasing journey as retailers continue to access its benefits.
Vietnam emerges as Southeast Asia second largest savvy e-commerce market
One in four online shoppers in Vietnam is now classified as a “Savvy Shopper,” spending 44 percent more monthly than general consumers - outpacing the Southeast Asian average of 31 percent and ranking second regionally behind the Philippines, according to the latest report.
The traction of domestic cosmetics brands
As Vietnam’s domestic cosmetics brands post record online sales, proven transparency, not marketing reach, will decide who can maintain that growth.
63% of Vietnamese cosumers to increase spending on essential goods: survey
Inflation considered the leading risk for consumers.