Vietnam Economic Times September 28 2026

Dear readers,

The New Economic Forum 2026 (VNEF) and the Excellent Brands 2026 program are set to take place in Hanoi on October 3.

At the Forum - the fourth annual holding and with the theme “Breakthrough Policies & Momentum of Localities and Enterprises,” co-chaired by the Central Commission for Policy and Strategy, the Vietnam Economic Association, and the Vietnam Chamber of Commerce and Industry (VCCI), with Tap chi Kinh te Viet Nam / Vietnam Economic Times / VnEconomy, and relevant divisions of the Central Commission for Policy and Strategy acting as co-organizers - panel discussions will focus on proposed changes in the implementation of governance, breakthrough policies for the trade and tourism sectors, and financial resources for Vietnam’s new growth cycle.

Following VNEF 2026, the Vietnam Economic Association and Tap chi Kinh te Viet Nam / Vietnam Economic Times / VnEconomy will announce the 23rd Excellent Brands, with outstanding corporate brands honored in five categories: Leading Enterprises in the Digital Era; Leading Private Enterprises; Pioneering Green Transition Enterprises; Outstanding Development Enterprises; and Leading State-owned Enterprises.

To provide the latest information on the two events, our Cover Story in this edition focuses on issues related to governance skills and new breakthrough policies aimed at rapidly and sustainably developing the trade and tourism sectors, thus creating new momentum for the country’s targeted double-digit economic growth in the new development cycle, where financial resources must be mobilized and utilized effectively and the capital market developed in a sustainable manner in order to meet capital demand from the new growth phase.

Vietnam has been considering returning to the international bond market for the first time since 2014, but no final decision has been made as yet. However, once this possibility becomes a reality, it means that the country is reopening a channel for capital mobilization from the international capital market, which will be an opportunity for it to re-establish a benchmark yield curve, expand the base of international investors, and create a reference point for subsequent bond issuances in the international capital market.

Also, in the context of the Vietnamese economy entering a new growth cycle, with stringent requirements for enhancing competitiveness and deepening international integration, brands in general and corporate brands in particular are no longer merely identification signs but have become valuable intellectual assets, serving as a measure of assessing the position, reputation, and value of businesses in the marketplace.

Warmest regards

Dr. CHU VAN LAM
CHAIRMAN OF THE EDITORIAL BOARD