Maintaining their supremacy, Shopee, Samsung, and Vietnam Airlines continue to secure the top three positions in the Decision Lab Best Brand 2024 Rankings announced recently.

The ranking reveals the Top brands in terms of overall brand health and the most improved brands over the past year.

Shopee, rocketing from the third position in 2023, has dethroned Samsung (the number one position for three consecutive years) to the top in this year's ranking, according to Decision Lab’s press release.

This year's rankings are based on an extensive survey of 74,688 consumer responses, making it the most comprehensive brand health study in Vietnam.

Using YouGov BrandIndex's proprietary Index Score, the rankings evaluate brand health through key indicators, including  impression,  quality, value,  satisfaction, recommendation, and reputation.