As Vietnamese enterprises continue to accelerate digital transformation, demand is rising not only for cloud infrastructure but also for applied AI solutions that can deliver tangible business outcomes.
The application of artificial intelligence (AI) is increasingly helping Vietnamese enterprises accelerate digital transformation, particularly in sectors such as retail, manufacturing, and logistics, where improving operational efficiency and customer experience has become a key priority.
In the retail segment, AI is being deployed to address long-standing challenges in product search, customer consultation, and data handling. A notable example is its implementation at Phu Nhuan Jewelry (PNJ), where a generative AI-powered visual and intent search system has been introduced to replace manual catalogue navigation. The solution enables both sales staff and customers to identify products more quickly through image-based and intent-driven queries.
According to data from the deployment, the system helped reduce onboarding time for new sales staff by around 25 per cent, while achieving 88.5 per cent top-3 search accuracy with response times of under five seconds. The improvements have shortened consultation cycles and enhanced product discovery, allowing staff to focus more on customer engagement.
The technology behind these deployments is typically built on cloud-based AI infrastructure such as Amazon Web Services (AWS), combining capabilities in machine learning, computer vision, natural language processing, and generative AI. In this context, service providers like Renova Cloud act as implementation partners, supporting enterprises in integrating these technologies into existing workflows.
Renova Cloud was recently awarded the AWS AI Services Competency, a certification recognising its ability to deploy AI solutions that meet requirements for security, reliability, and performance. However, industry observers note that such certifications primarily signal readiness to deliver production-level systems, rather than being an end in themselves. The recognition reflects the company’s continued focus on developing and scaling AI applications to support enterprise digital transformation. Renova Cloud has been expanding its portfolio of industry-specific solutions built on AWS infrastructure, aimed at helping organisations improve operational efficiency and better leverage data.
Mr. Doron Shachar, founder and CEO of Renova Cloud, said the recognition reinforces the company’s long-term strategy in artificial intelligence. “Achieving the AWS AI Services Competency validates our commitment to building enterprise-grade AI solutions that deliver measurable outcomes,” he said. “AI is becoming a core foundation for how businesses operate and compete, and we are focused on helping organisations move from experimentation to scalable production.” Beyond retail, AI applications are also expanding into areas such as compliance monitoring and operational oversight through computer vision platforms, particularly in manufacturing and supply chain environments where visual data plays a critical role.
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