To update businesses on the latest market trends and analyze the multidimensional impacts on production, trade, and investment, the Ho Chi Minh City Investment and Trade Promotion Center (ITPC) and Alibaba.com Vietnam co-organized the 'Outstanding Vietnam: Steadfastly Advancing Amidst All Uncertainties – Conquering the Global Market' training conference on May 28.

Speaking at the conference, Ms. Ho Thi Quyen, Deputy Director of ITPC, highlighted the city’s ongoing efforts to promote business development, strengthen production and trade, and enhance export opportunities.

She emphasized that Ho Chi Minh City's authorities have been implementing numerous policies to support enterprises, helping them navigate challenges and boost competitiveness in the global market.

The program seeks to equip businesses with essential market insights, enabling them to align product development strategies with evolving buyer preferences on e-commerce platforms. This initiative aims to enhance the value of Vietnamese products, build trust with international partners, and further establish Vietnam’s presence in global trade networks.

Mr. Steven Selikoff, a US e-commerce expert, underscored the importance of international certifications, noting that buyers often assess suppliers based on accreditation from recognized certifying organizations.

He emphasized that key supplier attributes valued by US buyers include responsiveness to potential customers, business transparency, and swift delivery capabilities.

During the event, Mr. Young Liu, Country Director of Alibaba.com Vietnam, introduced a B2B purchasing solution, designed to help businesses increase visibility to international buyers and optimize cross-border trade efficiency. The solution enables Vietnamese enterprises to access approximately 50 million global B2B buyers on Alibaba, with 70-80% of them based in the US and Europe.