Digital Biz

Vietnam is not only a strong market for games but also has a strong production outlook, where domestic game studios exhibit major potential. The real opportunity for Vietnamese games lies in changing the way of thinking about the open in-game economy that blockchain can create.

In the Top 10 Vietnam IT enterprises in 2021 were 76 earning total revenue of VND186.7 trillion ($8.21 billion), accounting for more than 60 per cent of revenue in the software and IT service industry in 2020.

Vietnam’s Integrated Index for Postal Development (2IPD) in 2021 has increased two places compared to 2020, ranking 47th out of 168 countries and territories, in the World’s Integrated Index of World Postal Development in 2021.

The Vietnam E-commerce Association (VECOM), Google, the National Innovation Center, the IM Group, Ladipage, Lazada, Visa, and VNPost have again jointly organized the Retail University program, with free online training for retailers. This is the second year the program has been held.

The “Buy Now, Pay Later” (BNPL) solution promises to explode in Vietnam and will also see fierce competition in the time to come. The absence of specific regulations in Vietnam, however, poses certain risks.

Vietnamese-branded products have accounted for just 14 per cent of items purchased on e-commerce platforms this year and the share is continuing to decline. A key factor is that Vietnamese manufacturers have not paid sufficient attention to promoting sales via e-commerce.