With the rapid development of information and technology, digitization in tourism, especially in communications activities, has become an indispensable trend in promoting the tourism sector.

This is the shared view of most participants at the “Effective communications on the digital foundation for enterprises” conference held on December 10 in central Da Nang city and attracting the participation of tourism officials from Hanoi, north-central Nghe An province, and the Mekong Delta’s Kien Giang and Soc Trang provinces, as well as relevant businesses and associations in Da Nang.

Deputy Director of the Da Nang Department of Tourism Nguyen Xuan Binh said digital transformation is an essential development direction, especially for the tourism sector post Covid-19.

“The conference aims to accelerate the application of information and technology and digitization in the business activities of travel companies, helping them seek opportunities for market expansion,” he added.

“In the rapidly-growing digital era, the approach and development of multichannel communications, both online and offline, is of increasing interest and becoming a real trend,” said Ms. Pham Tran Hong Diem from Bizverse World PTE. LTD - Singapore. “And in that context, enterprises must quickly adapt to boost their development.”

“With digital platforms, creating trendy content helps enterprises better approach and attract potential customers,” Ms. Truong Ca Ngoc, a content creator for social platforms, told the gathering. “This is also key in businesses having their brand better recognized.”

Da Nang is seen as among localities taking the lead in successfully launching digital solutions, including VR360 and metaverse virtual tourism systems, and Chatbot Danang FanstatiCity, an all-in-one application providing tourists to the city with free travel information, local weather forecasts, traffic directions, and other services.