The HCMC K-Brand Expo 2026 is scheduled to take place from August 27 to 29 in Ho Chi Minh City, marking the fifth year of the program connecting Vietnamese and South Korean businesses and innovation ecosystems.
The event is expected to feature nearly 200 booths from businesses representing 18 major industrial cities of the Republic of Korea, with technology and artificial intelligence (AI) accounting for more than 40% of the exhibition space.
Organisers said at a press conference on August 7 that this year’s expo will place technology at the center of the program for the first time, surpassing traditional consumer sectors such as food, cosmetics and household goods.
Six key technology groups will be showcased, including applied AI, digital healthcare and medical devices, energy and climate technology, smart manufacturing, smart cities and educational technology. The organisers said these areas reflect global technology trends while opening up new opportunities for cooperation between Vietnamese and Korean businesses.
Organised by South Korea’s Ministry of SMEs and Startups (MSS), the Ho Chi Minh City Department of Science and Technology and several Vietnamese-Korean innovation organisations, the expo aims to provide a comprehensive platform for business cooperation and investment.
Launched in 2022, the program has attracted more than 600 Korean startups and businesses, over 30,600 visitors and more than 5,020 business-matching sessions through four editions since.
Google translate