Manulife Vietnam announced the launch of its “Bridge the Gap” campaign on November 22 to raise awareness about the insurance protection gap.

A key pillar of Manulife’s Global Impact Agenda is focused on opening up economic opportunities for all, accelerating the upwards mobility of underrepresented groups, and making financial solutions more accessible. “Bridge the Gap” reaffirms Manulife’s commitment to providing comprehensive protection solutions to help customers in Vietnam and their loved ones build a better future.

Throughout the campaign, Manulife Vietnam will provide a series of educational materials on social media, including articles, videos, and mini-games, to help increase awareness about the insurance protection gap and the importance of having adequate life insurance cover.

The insurance protection gap is the difference between the resources you need and the resources you have available in the event of an unfortunate event occurring, and is a growing problem globally, one that affects emerging as well as developed nations.

According to Mr. Sang Lee, CEO of Manulife Vietnam, the large protection gap indicates that insurance and financial protection solutions are not yet top-of-mind priorities for Vietnamese people. However, it is clear that awareness around the importance of such protection is increasing, especially due to the Covid-19 pandemic. “This is an opportunity for life insurers to increase their efforts to improve financial literacy so that customers can have the confidence to make the right financial decisions,” he said.

Ms. Marilyn Wang, Manulife Vietnam Chief Marketing Officer, said that through the “Bridge the Gap” campaign, Manulife Vietnam aims to inform customers about the nature of the gap and help them make better insurance plans for the future.

With a desire to bridge the protection gap in every household, Manulife Vietnam has continued investing in products and digital transformation to simplify the customer experience and increase access to insurance services.

“The key to bridging the existing protection gap is to design products that meet customer expectations,” said Mr. Phung Ba Khang, Chief Product & Health Officer at Manulife Vietnam. “As one of the leading life insurers in Vietnam, Manulife is committed to providing best-in-class insurance products and services to help protect Vietnamese people.”