The northern province of Ninh Binh has welcomed 5.6 million tourist arrivals in the past four months, a 13.63% increase compared to the same period last year, according to the Provincial Department of Tourism. Of these, the number of overnight stays at accommodation establishments is estimated at over 1.052 million, a 24.53% rise year on year.

Total tourism revenue during this period is estimated at over VND6 trillion (approximately $230.8 million), marking a 31.02% increase compared to the same period last year.

Under the theme "Vietnam – Travel to Love", tourist areas, attractions, and service businesses in Ninh Binh province have proactively organized activities to enhance visitor experiences, improve product quality, and introduce new tourism offerings.

Meanwhile, tourism service providers are ensuring compliance with legal regulations, maintaining facility conditions, service standards, food safety, and environmental protection.

With the goal of developing tourism into a key economic sector, the locality continues to implement effective strategies to attract domestic and international visitors. The Provincial Department of Tourism is actively promoting and guiding tourist area management, ensuring security, sanitation, and investing in infrastructure upgrades, equipment improvements, and human resource development to provide visitors with the best possible conditions.

With the achievements recorded in the first four months of 2025, Ninh Binh's tourism industry remains on a strong growth trajectory, playing a crucial role in the province’s socio-economic development and reaffirming its status as a top destination on Vietnam’s tourism map.