Topic: Brand Finance

A report from Brand Finance puts growth in Vietnam’s national brand value in 2022 at 11 per cent, rising from $388 billion to $431 billion. Vietnam has emerged as an attractive destination for foreign investment thanks to its successful fiscal and monetary policies as well as investment in human capital.

According to Brand Finance, Vinamilk is valued at $2.814 billion, an impressive increase of 18 per cent compared to 2021, and continues to be the most valuable food industry brand in Vietnam. Vinamilk was also honored to receive the title of “The 6th largest dairy brand in the world”. It is currently the only representative of Vietnam and Southeast Asia in the Top 40 largest dairy companies globally in terms of revenue. Its products are exported to 57 countries and territories.

On September 21, the world’s leading brand valuation consultancy, Brand Finance, in cooperation with the brand consulting firm Mibrand Viet Nam, officially revealed a list of the Top 50 most valuable brands in Vietnam in 2022. Viettel was the most valuable for the fourth year in a row, with $8.8 billion, up 44.5 per cent and three times higher than VNPT ($2.858 billion) and Vinamilk ($2.814 billion), which ranked second and third, respectively.