Topic: position

National brand growing in value

National brand growing in value

According to Brand Finance, Vietnam’s national brand value has risen from $388 billion in 2021 to $431 billion in 2022, ranking it 32nd in the world, up one spot compared to 2021. Product branding is a task not just for businesses but also for the country. The branding of agricultural products needs to be associated with geographical indications, thereby creating differentiation and enhancing brand value.

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