“OUR COUNTRY HAS NEVER HAD SUCH FORTUNE, POTENTIAL, POSITION AND INTERNATIONAL PRESTIGE AS IT DOES TODAY”
By Member of the Politburo, Prime Minister Pham Minh Chinh
National brand growing in value
According to Brand Finance, Vietnam’s national brand value has risen from $388 billion in 2021 to $431 billion in 2022, ranking it 32nd in the world, up one spot compared to 2021. Product branding is a task not just for businesses but also for the country. The branding of agricultural products needs to be associated with geographical indications, thereby creating differentiation and enhancing brand value.