Tag: Shopee

In Q3 2026, Shopee and TikTok Shop reached near-parity in total market share. The competitive spread between the two dominant players shrank dramatically from nearly 15 percentage points in Q3 2025 to just over 1% in Q3 2026.

Total gross merchandise value (GMV) on four major e-commerce platforms in Vietnam — Shopee, TikTok Shop, Lazada and Tiki - reaching $10-11.1 billion.

The total number of products sold through 4 leading e-commerce platforms in the first quarter reached 950.7 million, up 24 per cent year on year.

Shopee maintained its leading position with a revenue of nearly $2.49 billion, capturing 71.4% of the GMV market share.

According to the Information Monitoring and Analysis System on the network environment (Reputa), Shopee and Lazada continued to hold the No. 1 and No. 2 positions in popular e-commerce platforms on social networks in Vietnam in September. Vo So and Viettel Store both appeared in the top 10 for the first time. Despite the difficulties posed by Covid-19, Reputa said, e-commerce platforms still grew strongly and are being widely used.

The volume of orders placed on e-commerce platforms has increased significantly in Vietnam since social distancing and quarantining were introduced. Tiki has sold 10 tons of vegetables and taken 10,000 orders for essential products each day. Demand for essential products on Shopee reached 30 tons a day. Average consumption of vegetables and processed food on Lazada was 5-10 tons a day. Voso and Postmart, with advantages in logistics, offered both online and offline price stabilization sales and ensured delivery to many areas.