Tag: Tiktok shop

In Q3 2026, Shopee and TikTok Shop reached near-parity in total market share. The competitive spread between the two dominant players shrank dramatically from nearly 15 percentage points in Q3 2025 to just over 1% in Q3 2026.

Total gross merchandise value (GMV) on four major e-commerce platforms in Vietnam — Shopee, TikTok Shop, Lazada and Tiki - reaching $10-11.1 billion.

NAPAS and TikTok Shop have partnered to integrate digital payment services, expanding payment options for online shoppers and supporting the continued growth of Vietnam's e-commerce ecosystem.

Shopee continues to hold a dominant position with a 56.04% market share in 2025, despite showing signs of slowing growth.

On average, Vietnamese consumers spent nearly VND36 trillion (over $1.37 billion) per month on online shopping, according to the latest data from Metric.