2025 revenue for Top 4 e-commerce giants estimated at $16.5 bln
Shopee continues to hold a dominant position with a 56.04% market share in 2025, despite showing signs of slowing growth.
Vietnam’s e-commerce market enters a major shake-out phase
On average, Vietnamese consumers spent nearly VND36 trillion (over $1.37 billion) per month on online shopping, according to the latest data from Metric.