Vietnam’s e-commerce market records strong growth in first half of 2026
Total gross merchandise value (GMV) on four major e-commerce platforms in Vietnam — Shopee, TikTok Shop, Lazada and Tiki - reaching $10-11.1 billion.
NAPAS partners with TikTok Shop to expand digital payment options
NAPAS and TikTok Shop have partnered to integrate digital payment services, expanding payment options for online shoppers and supporting the continued growth of Vietnam's e-commerce ecosystem.
2025 revenue for Top 4 e-commerce giants estimated at $16.5 bln
Shopee continues to hold a dominant position with a 56.04% market share in 2025, despite showing signs of slowing growth.
Vietnam’s e-commerce market enters a major shake-out phase
On average, Vietnamese consumers spent nearly VND36 trillion (over $1.37 billion) per month on online shopping, according to the latest data from Metric.