The north central province of Thanh Hoa welcomed over 1.9 million tourists in May 2025, with a total revenue of over VND6.1 trillion (nearly $236 million), marking a 7.6% increase in numbers of tourists and 35.4% in revenue, compared to the same period last year, according to the provincial Department of Culture, Sports, and Tourism.

Of these, the number of international visitors was estimated at 101,000. 

In the first five months of 2025, nearly 7.3 million tourists visited the province, reflecting a 6.9% year-on-year increase. Notably, international arrivals totaled 167,700, highlighting efforts to expand local tourism into the global market. Total tourism revenue during this period reached VND15.547 trillion (nearly $599 million).

To achieve these positive results, the province has prioritized investments in tourism infrastructure, particularly improving the transportation network connecting key tourist sites.

In 2025, Thanh Hoa is carrying out 19 tourism infrastructure investment projects with a total capital of over VND1.2 trillion ($47 million). These projects aim to enhance accessibility, regional connectivity, and attract visitors to major destinations such as Sam Son, Pu Luong, Ben En, and Hai Tien.

So far, the province has undertaken 70 tourism infrastructure projects, of which 48 have been completed, while 22 remain in progress.

Thanh Hoa aims to welcome 16 million visitors and generate VND45.5 trillion ($1.75 billion) in tourism revenue by the end of 2025.