A ceremony honoring the Top 50 cool products and services in 2023, as voted on by consumers, is to be held by VnEconomy / Vietnam Economic Times on the afternoon of December 21.

The “Cool Product Awards 2023” aim to recognize and honor impressive ideas and innovations as well as success among businesses in the process of adapting to the new wave of consumption.

The ceremony will also highlight products and services bringing value and practical benefits for consumers in their daily life as well as others selected by consumers for pioneering the application of new technology and making use of the strengths of AI or boosting digital transformation for green growth.

VnEconomy coordinated with Coc Coc to conduct a survey on consumers’ shopping trends and use of services in six main sectors, from healthcare, furniture, and household appliances to finance and technology, in order to gain an overview of consumption orientations in Vietnam. A report entitled “Modern consumption orientations, understanding to conquer the market” will be released at the ceremony to help businesses more effectively gain access to consumers and supply appropriate solutions to satisfy their needs in these difficult circumstances.

Apart from being showcased at booths at the ceremony, all products and services to be honored will also be introduced via a virtual exhibition space where customers can experience and interact with products and services via online platforms.

The annual awards program has been held by VnEconomy / Vietnam Economic Times since 2006.