Online travel service provider Trip.com Group announced on May 29 in Shanghai, China, a new strategic partnership with Vinpearl, Vietnam's hospitality and leisure brand.

This partnership aims to promote Vinpearl properties and attractions through comprehensive marketing and destination promotion campaigns, enhancing its visibility and appeal to travellers worldwide.

This collaboration builds upon the two sides' successful relationship since 2016. As a result, all of Vinpearl's properties have been currently listed on Trip.com Group's platforms.

As part of this strategic collaboration, Trip.com Group and Vinpearl will work together to increase visibility and drive bookings of Vinpearl's hotels and resorts on the former's platforms. Through targeted marketing campaigns and destination promotions, this partnership will enhance the reach and engagement of Vinpearl's luxurious accommodations.

Trip.com Group will also leverage its tourism resources to promote VinWonders, Vinpearl's renowned chain of amusement parks, to a global audience.

The collaboration will include running joint marketing campaigns, enriching product content and combinations, and initiating offline promotions to boost awareness and interest in Vinpearl's attractions and tourist-related activities in Vietnam.

As a result of this partnership, Trip.com Group will be the primary channel for promoting Vinpearl in selected markets, including China.

“We are thrilled to strengthen our partnership with Vinpearl," Ms. Monica Xiao, CEO of Accommodation Business Group, Trip.com Group, said. "It reinforces our commitment to providing travellers with exceptional experiences in Vietnam. I believe our combined expertise and resources will highlight the beauty and attractions of Vietnam, contributing to the growth of Vietnam's tourism sector.”

“Our partnership will elevate Vinpearl's presence in the global market, offering unparalleled value and unforgettable experiences to our guests," said Ms Hana Ngo, Deputy CEO, Vinpearl.

Trip.com Group and Vinpearl have been collaborating since 2016, with Vinpearl's properties fully integrated into the Group’s platforms. This new strategic partnership comes on the back of healthy growth, with Vietnam hotel bookings on the Group’s platforms in April 2024 more than doubling year-on-year. Meanwhile, searches for Vietnam hotels grew by 84 per cent in the same period.