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Drivers behind Vietnam’s first-half economic achievements
VET Exclusive

Drivers behind Vietnam’s first-half economic achievements

Ms. Nguyen Thi Huong, Director General of the National Statistics Office at the Ministry of Finance, tells Vietnam Economic Times / VnEconomy about the drivers behind Vietnam’s robust first-half economic performance, the challenges that could weigh on growth in the second half, and the policy priorities needed to achieve the country’s ambitious 2026 GDP target.
Technology as catalyst not creator

Technology as catalyst not creator

As marketers embrace AI, algorithms, creators, and an expanding array of digital platforms, industry leaders argue that the key to effective advertising remains unchanged: understanding people and telling stories that resonate.
Evolution of the FMCG consumer in Vietnam

Evolution of the FMCG consumer in Vietnam

Worldpanel by Numerator’s Vietnam FMCG Outlook 2026 report highlights a market in transition, where rising incomes are no longer translating into higher household consumption.
Awaited legal support for SMEs

Awaited legal support for SMEs

As lawmakers revise the Law on Support for SMEs, businesses and experts are calling for targeted, outcome-based policies that reflect companies’ differing needs and stages of development.
Compliance burdens for businesses

Compliance burdens for businesses

While Vietnam’s recent legislative surge has drawn praise, businesses also warn of growing compliance burdens and, at times, confusion.

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