VET Exclusive

Foreigners working at FDI projects seek a level of housing and services that Vietnam is now committed to providing.

Mr. Don McGuire, Executive Vice President and Chief Marketing Officer of Qualcomm Incorporated, shared his thoughts on the evolution of the Snapdragon brand, agentic AI, and Vietnam’s key role in Qualcomm’s global roadmap with VnEconomy. Qualcomm is expanding Snapdragon beyond a technology platform into a premium global consumer brand, with Vietnam emerging as a vital hub for its ambitions across AI, connected devices, and digital innovation. Once known primarily among engineers as a high-performance chip powering mobile devices, Snapdragon has evolved into a globally-recognized premium consumer brand. As Qualcomm expands Snapdragon across AI PCs, automotive platforms, and wearable tech, Vietnam is proving to be far more than a vibrant consumer market, it is becoming a strategic hub for innovation and R&D. Mr. Don McGuire, Executive Vice President and Chief Marketing Officer of Qualcomm Incorporated, tells VnEconomy / Vietnam Economic Times about brand evolution, agentic AI, and Viet

Vietnamese students are confident about AI as a concept but face a gap in the real-world use of the technology.

Vietnamese businesses must prepare their data and infrastructure prior to deploying AI in order to optimize costs while strengthening data security and sovereignty.

Vietnam aims to establish a high-quality FDI ecosystem that boosts value-added, fosters links with domestic enterprises, and elevates the country’s position in the global supply chain.

SOEs must work to ensure that public resources bestowed upon them are fully utilized for national development.