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From technology to consumer connection: The Snapdragon brand story
VET Exclusive

From technology to consumer connection: The Snapdragon brand story

Mr. Don McGuire, Executive Vice President and Chief Marketing Officer of Qualcomm Incorporated, shared his thoughts on the evolution of the Snapdragon brand, agentic AI, and Vietnam’s key role in Qualcomm’s global roadmap with VnEconomy. Qualcomm is expanding Snapdragon beyond a technology platform into a premium global consumer brand, with Vietnam emerging as a vital hub for its ambitions across AI, connected devices, and digital innovation. Once known primarily among engineers as a high-performance chip powering mobile devices, Snapdragon has evolved into a globally-recognized premium consumer brand. As Qualcomm expands Snapdragon across AI PCs, automotive platforms, and wearable tech, Vietnam is proving to be far more than a vibrant consumer market, it is becoming a strategic hub for innovation and R&D. Mr. Don McGuire, Executive Vice President and Chief Marketing Officer of Qualcomm Incorporated, tells VnEconomy / Vietnam Economic Times about brand evolution, agentic AI, and Viet
Strategic turning point
VET Exclusive

Strategic turning point

Vietnam aims to establish a high-quality FDI ecosystem that boosts value-added, fosters links with domestic enterprises, and elevates the country’s position in the global supply chain.
In need of identifiable brands

In need of identifiable brands

Ambassador Vu Quang Minh, former Deputy Minister of Foreign Affairs and Vice Chairman of the Vietnam Association for the Development of Corporate Culture, tells Vu Khue about positioning Vietnamese brands on the global value map.
Natural advantages as competitive strengths

Natural advantages as competitive strengths

The focus of coastal tourism must shift from tourist volumes to destination value, accessing the country’s cultural identity and offering specific visitor experiences to stand out from the crowd.
Window of opportunity

Window of opportunity

Policies and plans are set to make offshore wind a driver of the blue marine economy.

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