Vietnam’s digital economy is estimated to reach $39 billion in 2025, surging 17% year-on-year, according to the 10th edition of the annual e-Conomy SEA report launched recently by Google, Temasek, and Bain & Company.
The report also shows that growth in digital payments remains strong as the government pushes for cashless payments. Gross transaction value for digital payments is forecast to hit $178 billion this year.
E-commerce remains the core pillar of Vietnam's digital economy, accounting for two-third of the sector's value. E-commerce value is expected to exceed $25 billion in 2025, a year-on-year increase of 17%.
Vietnamese users rank first in Southeast Assia (SEA) for AI engagement and trust, leading in daily interactions and willingness to share data for personalized experiences. Around 81% of users say they interact with AI tools and features every day; 83% of users have learned about AI via various approaches; and 96% of users are willing to share data with AI agents. As a result, revenue of apps with marketed AI features rose 78%.
Vietnam’s AI ecosystem is also expanding rapidly. The country is home to over 40 AI startups, which attracted $123 million in private investment last year, accounting for 5% of all AI investment in Southeast Asia. Notably, 79% of surveyed investors expect Vietnam to continue drawing significant capital, particularly in software, AI, and deeptech.
Google translate