WIR Group, in partnership with Germany’s Dr. Wolff Group, officially launched the Vagisan brand in Vietnam at L7 WEST LAKE HANOI by LOTTE HOTELS.
Vagisan is a leading women’s healthcare brand under Dr. Wolff Group, a German pharmaceutical company with more than 120 years of experience in research and development. The brand offers a range of intimate care solutions, including products for daily cleansing, pH balance, moisturizing, and vaginal dryness. Its products are positioned around scientifically backed formulations that meet European quality standards.
The launch event welcomed more than 200 distinguished guests, including Mr. Eduard R. Dörrenberg, CEO & Managing Partner of Dr. Wolff Group; Mr. Björn Koslowski, Deputy Chief Representative of AHK Vietnam; Mr. Peter Buerstedde, Director Vietnam Germany Trade & Invest; medical expert Dr. Dawn Harper, a UK general practitioner, television host, and author of 12 publications on women’s health; Dr. Luong Ngoc Tien, a cosmetic surgeon and aesthetic dermatologist; along with medical practitioners, healthcare experts, and business leaders.
The event gathered nearly 200 guests, including industry experts, medical professionals, and healthcare entrepreneurs. Organized on a grand scale, the program combined medical insights, modern lifestyle perspectives, and live entertainment. A highlight of the event was the interactive experience zone, where attendees explored Vagisan’s intimate care solutions firsthand.
Speaking at the event, Mr. Nguyen Bac Hai, Chairman of WIR Group, stated: “This is a pivotal milestone in WIR Group’s long-term healthcare strategy. We aim to be more than just a distributor; we are a bridge bringing ‘original German quality of life’ to Vietnam. The introduction of Vagisan completes the ecosystem of high-quality healthcare brands that WIR is building.
He added that while the Vietnamese market shows high demand, it lacks comprehensive and scientifically standardized intimate care solutions. “Our partnership is not merely commercial; it is about bringing advanced standards of care to Vietnamese women,” Mr. Hai emphasized.
Ms. Nguyen Thi Thanh Hoa, CEO of WIR Group, said demand for specialized health solutions remains significant but is often overlooked because of social taboos. Many common conditions, including dryness and hormonal imbalances, have long been improperly addressed. With modern women taking greater charge of their well-being, WIR Group sees this as the right time to provide Vietnamese women with scientific, safe, and holistic care.
"Vagisan offers a comprehensive suite of solutions catering to every woman’s needs, ranging from essential care to advanced treatments. Our portfolio includes cleansing, prevention, boosting natural resistance, therapeutic support, moisturizing, and intimate rejuvenation to combat dryness and aging.
Furthermore, we believe that a healthy, balanced, and supple intimate area is the fundamental foundation for more profound wellness. Our mission is to empower women to embrace and elevate their intimate experiences, regardless of their age or stage of life. Vagisan proudly introduces an unprecedented internal moisturizing and softening solution, pioneering a transformative trend in feminine wellness," emphasized by Ms. Hoa.
The event marked a significant step in strengthening bilateral economic and cultural ties between Vietnam and Germany. The collaboration between WIR Group and Dr. Wolff Group reflects growing business connections between the two countries and aims to bring advanced European healthcare standards closer to Vietnamese consumers. The launch also represents a milestone in Dr. Wolff Group’s Southeast Asia expansion strategy, with Vietnam identified as a key growth market.
Representing the Dr. Wolff Group, Mr. Eduard R. Dörrenberg, CEO & Managing Partner, highlighted Vietnam’s potential: “Vietnam is a dynamic market with impressive growth. We found a shared vision and strong execution capability in WIR Group. This partnership allows us to approach local consumers professionally through a partner who deeply understands the market.”
He added that despite expanding to more than 60 countries, Dr. Wolff maintains strict German production and testing standards. “We hope Vagisan will foster a more open and scientific dialogue about intimate health in Vietnam, aiming to become the leading brand in this segment,” Mr. Dörrenberg said.
From a clinical perspective, Dr. Dawn Harper said that in developed countries, intimate care is a normalized part of overall health. She emphasized that health education plays a crucial role in helping women care for themselves with confidence and longevity.
About WIR Group
Driven by the mission to “elevate the quality of life for Vietnamese people,” WIR Group specializes in bringing original European health and beauty products to the local market. With extensive experience in the beauty and health industry, WIR Group represents brands such as Elasten, Karisma, HLH Biopharma, CH Alpha PLUS, and Lactobact Intima. The company aims to be a leading strategic partner for top European brands in Vietnam.
About Dr. Wolff Group
Founded in 1905, Dr. Wolff Group is one of the largest family-owned pharmaceutical and cosmetic companies in Germany. Known for brands such as Alpecin, Plantur, ALCINA, Bioniq, KAREX, Linola, and Vagisan, the group focuses on scientifically proven solutions for hair, skin, and gynecological health. Dr. Wolff Group currently operates in more than 60 countries worldwide.
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