AI adoption in Vietnam’s business sector jumps 39%

In Vietnam, Generative AI (GenAI) is playing a pivotal role in driving development and accelerating the digital economy.

Reports indicate that the adoption rate of AI among Vietnamese businesses surged by 39% year-on-year (YoY) in 2025, highlighting AI's growing significance in enhancing operational efficiency, fostering innovation, and creating a competitive edge.

Speaking at a press briefing on March 4 regarding the landscape of Generative AI adoption and its benefits for Vietnamese enterprises—including technology updates and the outlook for 2026, Mr. Eric Yeo, General Director of AWS Vietnam, emphasized that the GenAI trend is gaining momentum across all industries and organizational scales.

According to Mr. Yeo, approximately 61% of Vietnamese businesses utilizing AI have reported expected revenue growth driven by improved operations, while 58% anticipate significant cost savings.

"This demonstrates that GenAI has become a primary driver in business operations and a vital support system for Vietnamese enterprises," he said.

Regarding the adoption landscape across various sectors in Vietnam, Mr. Yeo noted that finance and insurance are among the pioneering and fastest-growing fields. Additionally, manufacturing firms, startups, content creators, designers, and game developers are also demonstrating robust AI integration.

AWS Vietnam also cited global data to illustrate the rapid momentum of AI. Specifically, according to McKinsey, 78% of organizations worldwide are now using GenAI in at least one business function—a remarkable expansion achieved in just 12 months. Notably, IDC reports that 50% of these organizations successfully transitioned GenAI from the Proof of Concept (PoC) stage to actual production in 2024.

Furthermore, a study by Deloitte revealed that 40% of organizations have already achieved their expected productivity and efficiency gains from the GenAI tasks they have implemented.

These figures reflect the rapid pace of change and a significant shift in the landscape of GenAI and Agentic AI, as well as the tangible value these technologies bring to businesses and organizations today.