Ho Chi Minh City is steadily affirming its position as Vietnam’s “mega tourism metropolis” through a well-structured international promotion strategy targeting global travelers.
With Chinese tourism set to rebound, Vietnam aims to capture a significant share of the market. But will its efforts be enough to compete with aggressive strategies from regional rivals?
Ho Chi Minh City's Saigontourist Group Culinary and Delicious Cultural Festival welcomed over 60,000 visitors in 2024, showcasing unique dishes from across Vietnam.
Industry leaders and foreign business associations urge Vietnam to expand visa exemptions and streamline entry procedures to compete with regional rivals.
Vietnam's vibrant capital, Hanoi, experiences a surge in international tourism, propelled by innovative initiatives, affordability, and cultural richness, positioning itself as a premier global destination.