The Vietnam Trade Promotion Agency has launched a blockchain-based origin tracing system, iTrace247, to help businesses market their images and trademarks in both domestic and foreign markets.

It also gives consumers an insight into the farming, processing, transportation, and distribution of products.

iTrace247 origin tracing stamps have been piloted since March 2021 for fruit and vegetables from northern Hai Duong, Son La, and Bac Giang provinces. The tracing stamps display information in languages requested by customers, thus fulfilling the transparency requirements of import markets.

Famed Thanh Ha lychees from Hai Duong have been labeled with iTrace247 origin tracing stamps in English and Japanese and exported to Singapore and Japan. Based on the initial successes, iTrace247 has been upgraded with a blockchain-based feature to meet requirements in stringent markets.