Bpifrance, France’s public investment bank, has identified Vietnam as one of the five most promising export destinations for French companies by 2026, according to a report by the Vietnam News Agency.
Ranked alongside Indonesia, Morocco, Canada, and the UAE, Vietnam represents a strategic shift for exporters navigating global trade volatility.
While many French firms still rely on traditional markets like Germany, the US, and China, Bpifrance suggests that future growth lies in these emerging regions, which offer significant untapped potential and lower competitive saturation.
Vietnam is undergoing a profound transformation. Once viewed primarily as a low-cost manufacturing hub, the nation's major urban centers are now driving a surge in domestic consumption and a growing demand for premium goods. As household incomes rise, Vietnamese consumers are increasingly prioritizing food safety, high-quality professional services, and cutting-edge technology.
For French firms, the most compelling opportunities lie in high-value-added sectors, including processed foods, ag-tech equipment, healthcare, and corporate digital solutions. Furthermore, Vietnam serves as a vital link in the Southeast Asian value chain, offering a strategic gateway to the broader ASEAN market.
Bpifrance suggests that a successful 2026 export strategy must move beyond a reliance on traditional partners. Instead, firms should pivot toward markets like Vietnam, which offer robust economic momentum, deep global integration, and clear long-term growth potential.
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