Central Retail Vietnam cooperated with Procter & Gamble Vietnam (P&G) on April 17 to launch the “Forests For Good” forest restoration program at GO! Mall Nguyen Thi Thap in Ho Chi Minh City’s District 7.

Central Retail Vietnam was honored to welcome Mr. Nguyen Nguyen Phuong, Deputy Director of the Ho Chi Minh City Department of Industry and Trade, a representative from the Ministry of Natural Resources and Environment (MoNRE), and representatives from the Xuan Lien Nature Reserve in northern Thanh Hoa province and the non-profit Gaia Nature Conservation Center.

The program aims to promote environmental protection and encourage consumers to participate in reforestation efforts, by simply purchasing P&G products at GO!, Big C, or Tops Market to have a tree planted in Vietnam.

Mr. Olivier Langlet, Group CEO of Central Retail Vietnam, said it has established a roadmap to achieve its sustainability goals as a green and sustainable retailer. “The term ‘green’ is more than just a word to us; it is a journey that we have taken to integrate into our business model and operations,” he told the gathering. “However, our commitment to sustainability extends beyond our own operations.”

“We are excited to cooperate with like-minded organizations such as P&G, whose ‘Forests for Good’ initiative aligns perfectly with our values of social responsibility and sustainability. I’m excited that our employees will be joining hands in this great cause, demonstrating their commitment to making a positive impact on the environment.”

The Forests for Good program will plant over 6,000 trees of precious species in various locations. The first phase is set to take place in July at the Xuan Lien Nature Reserve and Ca Mau Cape National Park in the southernmost province of Ca Mau. The trees will help expand forested areas, preserve water resources, and protect millions of people from the effects of climate change.