Duy Tan celebrates 39th anniversary and reopens HCMC showroom

In celebration of its 39th anniversary, Duy Tan officially reopened its Ho Chi Minh City showroom at 87-89-91 An Duong Vuong Street in An Dong ward. Under the theme “39 Years of Familiarity - A Brand-New Look,” the celebrations not only marked a significant milestone in Duy Tan’s development journey but also reflected the brand’s spirit of innovation as it approaches its 40th anniversary.

Renewed showroom, new Duy Tan experience

One of the highlights of this year’s anniversary celebrations was the reopening of Duy Tan’s Ho Chi Minh City showroom, featuring a comprehensively refreshed and upgraded appearance.

More than just a place to display and purchase products, the showroom is designed as an experiential space where customers can discover a new side of Duy Tan - one that offers greater product diversity, a more contemporary brand image, and a closer connection to the lifestyles of modern families and younger generations of consumers.

Designed to resemble a “miniature home,” the showroom guides visitors through familiar living spaces featuring insulated drinkware, storage solutions, kitchenware, furniture, and more. By presenting products in realistic everyday settings, the layout helps consumers visualize how they can be incorporated into daily life, creating a more engaging and immersive shopping experience. The product portfolio also continues to expand in terms of materials, offering not only familiar plastic household products but also glass and stainless-steel items to meet evolving consumer needs and preferences.

A key highlight of the renewed space is the introduction of product lines tailored to modern lifestyles. Among them, MATSU stands out with its youthful design language and lifestyle-oriented positioning, offering a diverse selection of water bottles, insulated drinkware, coolers, food containers, and more, with a wide range of designs, functions, and materials.

In addition, Duy Tan's collaboration with Warner Bros. introduces a distinctive collection that combines everyday functionality, contemporary design, and familiar internationally licensed characters, bringing a fresh dimension to the company's product portfolio.

Through its renewed showroom, Duy Tan aims to deliver a brand experience that feels both familiar and refreshing. While continuing to preserve the values built alongside generations of Vietnamese families, the company remains committed to innovation that keeps pace with today’s evolving needs and lifestyles.

This spirit is captured in the message “New Experiences, More Reasons to Love What’s Familiar” - an invitation for customers to discover a renewed Duy Tan while reconnecting with the trusted values the brand has cultivated over the past 39 years.

Exciting activities for customers

The reopening of the Ho Chi Minh City showroom also featured special appearances by actors Long Dien, Thiet Yen, and Dinh Viet Tuong, who starred in “Trai Buon Nguoi” (The Journey of Heroes), a Vietnamese film that has recently attracted considerable attention at the box office.

Their presence drew interest from other attendees and fans, creating a lively atmosphere through interactive sessions, behind-the-scenes stories, gift presentations, and direct engagement with visitors at the showroom.

The event also continued Duy Tan’s partnership with “Trai Buon Nguoi”, for which the brand served as a Gold Sponsor. Beyond their natural appearances in everyday scenes throughout the film, various Duy Tan products accompanied the cast during the film’s Cine Tour, becoming practical gifts for moviegoers and creating additional opportunities for the brand to connect with audiences at the showroom.

Throughout its anniversary month, Duy Tan also introduced a range of special promotions and interactive activities to express its appreciation to its customers.

Highlights included exclusive gifts for customers named “Duy Tan” or those sharing the company’s anniversary date of October 15; the “Milestone Purchases, Delightful Rewards” promotion for purchases ranging from VND190,000 ($7.3) to VND1,390,000 ($53.7); the “Special Gift Hunt” for customers who checked in at the showroom and presented their movie tickets; and an exciting 39-second challenge offering a variety of attractive prizes.

From 39 years of familiarity to a new journey

Over 39 years of establishment and development, Duy Tan has become a familiar and trusted brand among generations of Vietnamese consumers.

Building on this foundation, the theme “39 Years of Familiarity - A Brand-New Look” reflects the company’s commitment to preserving the values it has cultivated while continuously innovating its products, brand image, and customer experiences to better align with modern lifestyles.

“Our 39th anniversary is not only an opportunity to reflect on the journey we have taken, but also a chance for Duy Tan to reconnect with long-standing customers, engage younger generations of consumers, and prepare for the journey toward our 40th anniversary,” said Mr. Virat Wongvarodom, Senior Executive Vice President at the Duy Tan Plastics Manufacturing Corporation. “From the refreshed appearance of our Ho Chi Minh City showroom to a series of online and offline engagement activities throughout October, we aim to progressively renew how our brand connects and interacts with consumers.”

Looking ahead, Duy Tan aspires to become a leading provider of rigid plastic packaging and household products throughout ASEAN, delivering reliable, innovative, and sustainable solutions that contribute to enhancing consumers’ quality of life and lifestyles.