Why has FV Hospital chosen this time to announce its brand positioning of “A Standard of Medical Excellence”?
Since its establishment in 2003, FV Hospital has had the ambition of becoming one of Asia’s leading healthcare providers. In 2006, it introduced its brand philosophy, “Trust in Medical Ethics”, reaffirming its ambition to become one of the leading hospitals in Asia. For more than two decades, we have continuously worked to refine our practices and uphold the highest standards.
I want to emphasize that these standards cover a comprehensive range of areas, from the professional competence of doctors and nurses and the quality of care to patient safety, operational procedures, technology, continuing education, and the overall patient experience.
FV has been one of the pioneering hospitals in bringing international healthcare standards to Vietnam since 2003. However, over the past 23 years, we have never claimed to have achieved these standards overnight. We have worked meticulously, rigorously, and ethically to progressively improve every aspect of our operations. Today, we are confident in reaffirming our commitment to these standards.
Over the past 23 years, what have been the most important pillars underpinning FV’s commitment to these standards?
FV has built its operating standards on three main pillars.
First, the hospital pursues a strategy of recruiting highly-capable doctors. It focuses on attracting young doctors aged 35-40 who have trained or worked in the US, Australia, Japan, Taiwan (China), or other countries. We provide a transparent working environment and invest heavily in infrastructure and equipment to help them develop their capabilities. Today, FV has a team of highly-qualified doctors that I would trust completely with my own health.
Second, FV standardizes its operating procedures and patient safety practices in line with JCI standards. Since 2009, the hospital has invited JCI experts to assess its operations against these standards. It took seven years of preparation before FV achieved its first JCI accreditation, in 2016. Since then, the hospital has successfully undergone three further accreditation assessments, earning its fourth consecutive JCI accreditation in 2025 and maintaining its commitment to internationally-recognized standards of quality and patient safety.
Third, FV has developed a nursing team that meets international standards. Our nurses receive thorough training in foreign languages and professional nursing practices. The quality of care provided by FV’s nursing team is highly-regarded by patients.
Alongside these three pillars, FV continues to invest in modern medical technology and equipment as well as advanced training for its healthcare professionals.
What was the biggest challenge FV had to overcome in pursuing its brand positioning of “A Standard of Medical Excellence”?
The greatest challenge was changing mindsets within the medical profession and establishing a genuinely patient-centered model of care.
Many years ago, patients in Vietnam had limited opportunities to participate actively in decisions about their treatment. Doctors generally made the decisions and explained their recommendations to patients. At FV, we have worked to change this approach. Our doctors and healthcare teams take the time to listen to patients and explain relevant information about their health conditions before, during, and after consultations and treatment. Patients and their families are involved in decisions about treatment plans. Patients’ rights to respectful treatment, confidentiality, and privacy are safeguarded in accordance with JCI standards.
Beyond medical treatment, FV also focuses on enhancing the patient experience. The Hospital’s layout is designed around a logical patient journey, from waiting areas to inpatient rooms, with the aim of improving convenience and minimizing unnecessary walking distances.
FV has also standardized procedures for answering telephone calls and communicating difficult news, including serious diagnoses and a patient’s death.
Technology and medical techniques are constantly evolving. How does FV ensure that its medical team can keep pace with these advances and apply them effectively?
FV invests in a digital medical library that provides access to hundreds of international medical journals. This enables doctors to consult clinical case studies and evidence-based research. We also regularly collaborate with international hospitals and organize specialized scientific workshops, bringing together Vietnamese and international doctors to share findings and discuss complex clinical cases.
At the same time, FV continues to invest in advanced medical technology and infrastructure. Its equipment includes the da Vinci Xi robotic surgical system, a 3.0 Tesla MRI system and, most recently, the Brain Navigation system for Neurosurgery. FV has also signed a contract to acquire the CyberKnife S7 robotic radiosurgery system.
Advanced technology, combined with the continuous development of our medical team’s expertise, is essential to delivering the best possible care to our patients.
Today, we can confidently affirm that FV Hospital is committed to upholding international medical standards. Of course, we will not stop here. We will continue to improve every day to honor that commitment.
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