Generali Vietnam has announced the appointment of Ms. Nguyen Phuong Anh as its new CEO, subject to the approval by the Local Regulator.

Prior to her appointment, Ms. Phuong Anh held various senior leadership roles in the life insurance and banking industry, in retail banking, digital commerce, marketing, distribution training, and partnership distribution, including bancassurance and corporate agency.

She possesses extensive technical and managerial expertise. Her knowledge on market insights, coupled with strong leadership skills and a customer-centric mindset, are well suited to lead Generali Vietnam in pursuing a sustainable growth strategy and achieving its ambition of becoming a “Lifetime Partner” to customers.

“We are glad to confirm Nguyen Phuong Anh’s appointment as CEO and note her ability to further develop our plans and presence in Vietnam,” said Mr. Jaime Anchustegui Melgarejo, CEO of Generali International. “Being the profitable growth engine for our Group in the years to come, Asia is a critical region and we are committed to investing in our people to strengthen our leadership in accordance with our ‘Lifetime Partner 24’ strategy.”

“Congratulations to Nguyen Phuong Anh on her appointment as CEO of Generali Vietnam,” said Mr. Rob Leonardi, CEO of International Asia. “Her extensive experience and track record in Asia are fully aligned with the growth plans of our Vietnam business and I am confident that under her leadership our presence in this important market will continue to develop sustainably.”

“I am truly excited about this appointment,” said Ms. Phuong Anh. “Our business in Vietnam has gone from strength to strength and I am looking forward to maintaining this momentum and continuing to serve our valued customers in the country. As their ‘Lifetime Partner’, I am eager to work with our teams to further deliver the standard of customer experience we have come to be known for.”