The second Ho Chi Minh City River Festival 2024 attracted nearly 4.5 million visitors and generated a tourism and service revenue of nearly VND4.25 trillion ($170 million), according to the municipal Department of Tourism.

During the festival, taking place from May 31 to June 9, some 1.3 million tourists visited the city, including 121,000 foreigners.

The number of visitors during the festival increased by 40-50% compared to normal days, figures from travel firms show.

The festival has created a cultural tourism product, fostering the tourism brand of HCM City - a river city that is rich in identity and the city of festivals, according to the event’s organizing board. It has contributed to promoting the image of the city's land, people, cultural identity, and typical culinary tourism.