Meey Group, Vietnam’s leading proptech company, has appointed Ms. Léonie Nguyen (Nguyen Ly Kieu Anh) as Chief Executive Officer, effective immediately.
Ms. Léonie Nguyen joined Meey Group in January 2025 as Chief Strategy Officer and is well-connected within the global technology and investment community. She is an investor and advisor to several AI and Web3 startups worldwide and has co-founded multiple ventures in these sectors.
Before entering the fintech and proptech industries, Ms. Léonie Nguyen held senior leadership roles in global supply chain management and strategic partnerships at Minh Thai ATV, serving major international brands such as Lacoste, Zara, The North Face, and Adidas. She also worked as a project manager at GEODIS and held consulting positions across Europe and Asia.
Ms. Léonie Nguyen holds a Master of Engineering in Industrial Engineering from Université de Technologie de Troyes (France), a dual Master’s degree in Logistics and Management, and several Executive Certificates from leading US institutions.
Mr. Hoang Mai Chung, Founder of Meey Group, will continue as Chairman of the Board of Directors, focusing on long-term vision and strategic partnerships. The complementary leadership structure, combining local market insight with global expertise, has already drawn interest from international investors.
Speaking at the appointment ceremony, Mr. Hoang Mai Chung said: “The decision to appoint Ms. Léonie Nguyen as CEO reflects Meey Group’s long-term strategic vision during this period of significant transformation. Ms. Léonie Nguyen has accompanied the company through many important milestones, contributing wholeheartedly to the foundation of its sustainable development.”
He emphasized: “With innovative thinking, strategic management capabilities, and dedication to our shared mission, I am confident that under Ms. Léonie Nguyen’s leadership, Meey Group will continue to reach further on its international integration journey. In the context of Meey Group preparing for ambitious plans in the coming period, the role of the chief executive has become more important than ever.”
In her inaugural address, Ms. Léonie Nguyen affirmed that Meey Group is building a technology ecosystem with the potential to drive the national economy through digital transformation and transparency in the real estate market. "We actualize technology through real products, real value, validated by the market," she stated
Ms. Nguyen emphasized the significant achievements Meey Group has accomplished recently. Notably, the business trip to New York created a historic milestone as Meey Group became one of the rare Vietnamese enterprises honored with the proud display of the red flag with a golden star at the world's largest financial center.
The journey of engaging with international investors has also yielded positive results. Strategic investment funds have recognized Meey Group as a promising investment opportunity and expressed willingness to increase their financial commitments following negotiation rounds. This reflects strong confidence from the international market in the leadership team’s capabilities and Meey Group’s development potential.
Regarding the long-term vision, Ms. Nguyen emphasized the mission to protect and comprehensively develop Meey Group’s value chain. From research and development, product creation, and marketing to business operations and communications, each link plays a vital role in creating sustainable value. She shared that protecting this value chain means safeguarding the collective’s labor achievements while affirming the real value that Meey Group brings to the community.
The leadership philosophy that Ms. Nguyen pursues stems from a dedication to contribution, with human resources serving as the core foundation. She stressed that investing in people is the most important strategic investment, helping the company maintain growth momentum and attract top talent. Meey Group is bringing together young professionals from the millennial and Gen Z generations - individuals with strong knowledge foundations and technological fluency -who carry the ambition to create fresh, innovative values.
Ms. Nguyen also underscored the importance of the real estate market in driving economic growth. With its extensive network and diverse product ecosystem, Meey Group is on a journey to create value for society, contribute to market transparency, and improve transaction efficiency. She called on the entire team to give their utmost efforts during this pivotal period, noting that Meey Group’s success will benefit multiple stakeholders: employees’ families, the investor community, and the national economy.
In her role as CEO, Ms. Nguyen will lead Meey Group’s global IPO preparation process, focusing on financial standardization, enhancing corporate governance, and expanding into international markets. She shared: “Listing on the global capital market is a strategic move that helps Meey Group access substantial capital, strengthen brand reputation, and expand our network of international partners.”
The company is working closely with leading advisory firms, including Loeb & Loeb LLP, YKVN, and Marcum Asia, to ensure every preparation step is meticulously executed and meets the stringent requirements of international markets. Meey Group has achieved ISO 9001:2015 and ISO/IEC 27001 certifications, demonstrating its commitment to quality management and information security.
The IPO preparation process demands precision in every detail, from perfecting financial reports in line with international IFRS standards and building transparent governance systems to maintaining core business growth momentum. The CEO’s role during this phase is likened to that of a conductor, harmoniously coordinating multiple critical workstreams to ensure the project’s success.
Ms. Nguyen also shared her vision for the post-IPO period, when Meey Group aims to become a truly global public company. This requires building an organization capable of sustainable competition, adhering to the highest governance standards, and continuously creating shareholder value. Her international experience will also help Meey Group expand operations into new markets and establish strategic partnerships with global technology corporations.
Meey Group aims to broaden its PropTech ecosystem across multiple international markets and strengthen partnerships with global financial institutions as part of its next growth phase. The company’s success is expected to help transform the global investment community’s perception of the potential of Vietnamese technology enterprises, opening opportunities for other companies to follow this pioneering path.
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