The Multi-Trend Expo & Global Business People’s HUB (Mega Us Expo) 2025, a multi-sector exhibition between Vietnam and the Republic of Korea (RoK), is scheduled to take place from August 14–16 in Ho Chi Minh City.

This year’s expo is aimed at enhancing cooperation between the two countries in technology, innovation, and commercialization, the organizers said at a press briefing on July 23.

The event will bring together over 200 booths from 15 major industrial cities across South Korea, including Seoul, Busan, Incheon, Gwangju, Jeonju, and Daejeon.

Importers and distributors from Vietnam and other ASEAN countries, as well as more than 30 startup support centers, research institutes, and leading universities from both nations are expected to attend.

Particularly, the event is expected to feature at least 2,000 B2B matching sessions between domestic and international partners.

Focusing on four trending sectors, namely food, cosmetics, technology, and lifestyle products, the event is expected to foster robust business connections between the two nations.