The National Brand Portal (at http://thuonghieuquocgia.nhandan.vn) was officially launched on October 22, marking the first time Vietnam runs a portal that offers a comprehensive and authoritative data system, presented in a modern and visual format, and featuring top national products and enterprises.

The portal, developed by Nhan Dan Newspaper and the Ministry of Industry and Trade (MoIT), aims to raise public awareness about the importance of building, protecting, and developing brands in business, production, and investment.

It promotes the Vietnam National Brand Program and its products, helping to position Vietnam as a country known for high-quality goods and services, while boosting foreign trade and national competitiveness.

The Vietnam National Brand Program is a long-term, unique government trade promotion initiative that focuses on building and developing the national brand through product branding. Approved by the Prime Minister in 2003, it is overseen by the MoIT in cooperation with various ministries and agencies.

The portal includes four main sections: Brand, Enterprise, News, and Multimedia. Readers can search and learn in detail about company brands, products across different sectors, and the years they were awarded the National Brand. The portal also features photo series, videos, and special coverage on the production and development processes of National Brand products.

Each enterprise with a National Brand product will have a dedicated page, designed in a modern and interactive format. These pages will include detailed company information, related news articles, press releases, and multimedia content such as photos, infographics, and videos.