Saigon Cosmetics Corporation (SCC) recently marked a significant milestone in its 45-year journey with the National Brand 2024 award, celebrating its expanding global presence. The event was attended by Prime Minister Pham Minh Chinh, along with representatives from over 190 businesses and an audience of 1,500.

Speaking at the ceremony, SCC Chairwoman Nguyen Kim Thoa highlighted the values that underpin the brand’s growth: “The National Brand Award celebrates SCC’s commitment to quality, innovation, and a pioneering spirit. We are deeply honored to receive this prestigious award for our Miss Saigon Elegance product line.”

A symbol of Vietnamese Beauty with global appeal

SCC’s Miss Saigon Elegance line is designed to be more than just a perfume; it aims to offer a cultural experience that seamlessly bridges Vietnam’s rich heritage with modern elegance. With symbols like the ao dai (traditional dress) and non la (conical hat) serving as its visual identity, Miss Saigon Elegance attracts consumers worldwide who seek originality and sophistication. Each product is an invitation to experience Vietnam’s timeless beauty and culture, transporting customers through a sensory journey from past to present.

Miss Saigon Elegance has captured the hearts of consumers locally and internationally, embodying both traditional authenticity and contemporary style. This fragrance range aspires not only to evoke the grace of Vietnamese women but also to share the allure of Vietnam’s cultural heritage on the world stage.

Expanding global reach through innovation

Miss Saigon Elegance’s success overseas underscores SCC’s commitment to fusing traditional aesthetics with modern innovation. SCC’s dedication to maintaining premium quality while adapting products to meet international standards has been key to its success. By artfully combining classic beauty with modern sensibilities, SCC has carved out a niche in the highly competitive global fragrance market.

Chairwoman Thoa emphasized SCC’s ambition to make Miss Saigon Elegance more than a perfume brand: “We see Miss Saigon Elegance as a symbol of Vietnamese culture, offering our beauty and sophistication to the world. Through our products, we want customers to experience the elegance and grace of Vietnamese women and the charm of our traditions.” SCC aims to integrate cultural storytelling into every aspect of its products, from design to packaging that reflects traditional Vietnamese art.

A commitment to elevating Vietnamese brands

The National Brand Award is not only a recognition of SCC’s achievements but also a testament to its dedication to developing Vietnamese products that meet international standards. SCC’s mission aligns with the larger vision of positioning Vietnamese products as globally respected and recognized. Through consistent quality, SCC has built a name as a premium brand, contributing to Vietnam’s rising influence in the global cosmetics market.

Looking ahead, SCC plans to further the success of Miss Saigon Elegance and other product lines, aiming to strengthen Vietnam’s presence on the international stage. By appealing to both domestic and international consumers, SCC aspires to support Vietnam’s economy while showcasing Vietnamese heritage and craftsmanship to the world.

This National Brand Award stands as a landmark in SCC’s 45 years of success, representing its dedication to keeping Vietnamese culture at the forefront. Through Miss Saigon Elegance, SCC embodies Vietnamese pride and shows the world how cultural authenticity can capture the hearts of global consumers. As SCC continues to innovate and expand, it remains dedicated to sharing Vietnam’s grace and beauty internationally, building bridges between heritage and contemporary values.