Hundreds of thousands of students have benefited from Suntory PepsiCo’s unwavering focus on water conservation

With a philosophy of “Growing for Good”, Suntory group and the Suntory PepsiCo are dedicated to creating activities that promote water conservation, which is a key pillar of sustainable development. Among these, the Mizuiku program is an educational initiative to raise awareness on water conservation that the Suntory  has implemented in Japan since 2004. With a desire to expand the program to contribute to the countries where it operates, Vietnam was chosen by Suntory to be the first country outside of Japan to expand the program, in 2015.

Speaking about why Vietnam was chosen, Mr. Masaaki Fujiwara, Chief Sustainability Officer at Suntory group, said it has been identified as a key market for the company. The mission of the Suntory PepsiCo strategic alliance between Suntory Corporation (Japan) and PepsiCo Corporation (US) in Vietnam was not only to bring quality products to consumers but also to contribute to the Vietnamese community where they operate. Sustainable development in Vietnam is a top priority for Suntory as they develop their business and assert their position in the market.

Mizuiku has achieved impressive results and made a profound impact on the community by focusing on enhancing awareness among young Vietnamese through a series of teaching activities, meaningful practical programs, and providing equipment to support access to clean water for schools nationwide. Throughout its eight-year implementation in Vietnam, “Mizuiku - I Love Clean Water” has helped over 2.6 million citizens benefit. Over 141,000 primary school students participated in 3,728 classes on saving and preserving clean water, with 3,924 teachers and volunteers participating nationwide.

The “Mizuiku - I Love Clean Water” program continues to fulfill its commitment to sustainable development in its ninth year of implementation

Suntory PepsiCo Vietnam’s relentless journey with water continues to extend its commitment to sustainable development by “Growing for Good” and multiplying the practical and meaningful results of the “Mizuiku - I Love Clean Water” program in the ninth year. In 2023, Mizuiku is expanding, with cooperation in the 2023-2025 period with the Ministry of Education and Training and the Central Youth Union Council, aiming to become an model of comprehensive cooperation and bringing many benefits to the Vietnamese community as well as the young generation.

As a leading beverage company that takes bold action to conserve water and empower people, Suntory PepsiCo Vietnam continues to implement activities aimed at these two goals within the framework of the “Mizuiku - I Love Clean Water” program 2023. Under the guidance of the Ministry of Education and Training, Suntory PepsiCo Vietnam is working determinedly to expand the Mizuiku program and bring even more benefits to the Vietnamese community. This year, the program is being extended in cooperation with the Central Youth Union Council.

The program aims to become an exemplary model of comprehensive cooperation, which will include a wide range of activities such as reviewing and approving program documents, developing teaching materials for elementary school students, and organizing training courses for teachers. The program will also organize 6,000 classes for nearly 210,000 students in Grades 3 and 4 in six cities and provinces, including Lang Son, Hanoi, Da Nang, Dak Nong, Ho Chi Minh City, and Vinh Long. Additionally, 20 clean water facilities will be supported to improve the quality of school hygiene in each locality.

One of the key features of the “Mizuiku - I Love Clean Water” program 2023 is its emphasis on interactive and experiential activities. For example, the program will organize a nationwide competition for elementary school students to learn about information and raise awareness about protecting water resources and the environment. This competition will take place in all 63 cities and provinces in Vietnam.

The program has also signed a cooperative agreement with the Forest Protection Department at the Ministry of Agriculture and Rural Development to promote the implementation of forest experience tours. These tours will help spread the importance of forest protection among elementary school students and build a media corner to raise awareness about environmental protection for the community at national parks.

The “Mizuiku - I Love Clean Water” program’s operating model is to empower younger generation in water conservation and environmental protection. This is delivered not only through material facilities but also through knowledge, direction, and motivation. Through this program, Suntory PepsiCo Vietnam is making a positive impact on the Vietnamese community and contributing to sustainable development.