Seven apps boast over 10 million subscribers
Apps include Zalo, Zing Mp3, and MB Bank.
Top 10 e-commerce service providers hold 95% of market share
The Top 10 enterprises providing e-commerce services in Vietnam account for 95 per cent of revenue. These include not only major e-commerce platforms such as Shopee, Lazada, and Tiki but also ride-hailing apps and food delivery apps such as Grab, Bee, Gojek, and Baemin. Revenue in Vietnam’s e-commerce sector is estimated to reach $16.4 billion this year, a 20 per cent increase compared to 2021.