600 items on display to help consumers recognize fake goods
Visitors to Hanoi exhibition room receive guidance on recognizing counterfeit goods and finding where genuine products are sold in Vietnam.
Digital shopping and payments rising sharply
With 53 million digital consumers and seven out of ten consumers having digital access, Vietnam is among the fastest-growing market in Southeast Asia. The total value of e-commerce purchases is expected to reach $56 billion by 2026, an increase of 4.5-fold compared to 2021. The e-commerce sector grew 53 per cent last year.