Vietnamese consumers spend at least $61 mln daily on online shopping
During the first six months of 2026, "Beauty" remained the highest-grossing category, which was followed by "Women’s Fashion", and "Home & Living".
Vietnamese consumers lead regional optimism, fueling cross-border spending
Over 70% of Vietnamese respondents expressed confidence in Vietnam's economic performance for the next six to twelve months.
NA approves amended law on protecting consumer rights
Fake and low-quality products present a risk for consumers.
Omnichannel a definite preference in retail
The retail industry is experiencing many changes as the economy recovers, most notably the growth of the omnichannel model.