Demand for goods during the Tet (Lunar New Year) holiday is expected to rise by more than 72% compared to the annual average, reports the Metric platform in a recent survey and data analysis.
Specifically, demand for sweets and confectionery has doubled, while beer and soft drinks have tripled. Online spending now accounts for approximately 48% to 50% of total monthly expenditures, primarily focused on food, Tet gifts, decorations, and household products. Notably, about 89% of food buyers are households, while 50% of young consumers plan to purchase gifts for relatives and friends.
According to the Ho Chi Minh City Department of Industry and Trade, the total value of goods prepared by enterprises for the 2026 Lunar New Year exceeds VND26 trillion (nearly $100 million) with over VND9 trillion ($343 million) dedicated to market stabilization efforts.
These stabilization supplies are guaranteed to cover 23% to 42% of market demand during the Tet month, contributing to inflation control within the city. For essential goods specifically, purchasing power is forecast to increase by approximately 30% leading up to the holiday.
Major retailers such as Saigon Co.op, MM Mega Market, GO!, Satra, and Vissan have allocated tens of trillions of VND to stockpile goods for the two peak months of the holiday season. These enterprises have also committed to deep discounts in the days immediately preceding Tet for essential items, including pork, poultry, and eggs.
Ms. Ly Kim Chi, Chairwoman of the Ho Chi Minh City Food and Foodstuff Association, stated that more than 40% of the association’s members are participating in the city's stabilization program and have proactively increased their inventory by at least 20% to 30% well in advance.
Despite these preparations, many items on the market have already begun to show signs of price increases or have already been adjusted upward.
Google translate