The tourism industry of central Thanh Hoa province records an average growth of 16.9% in the number of tourists and 34.4% in revenue in the 2021-2025 period.

In the five-year period, the province welcomed nearly 58.3 million visitors, including 2.5 million foreign tourists.

Total tourism revenue is estimated at nearly VND130 trillion ($5 billion).

In 2023 and 2024, the province ranked fourth among the 63 provinces and centrally-run cities of the country in terms of the number of tourists and the fifth in terms of turnover.

To boost tourism development, Thanh Hoa has promoted infrastructure development. The provincial authorities have recently approved investment policy of five tourism projects, bringing the total number of tourism projects in the province to 81 so far, with combined investment capital of nearly VND153 trillion ($5.88 billion).